Introducing Snippets: How to Save Time and Boost Efficiency with Reusable Content

We’ve all been there – mindlessly copying emails, trying to comb through the content to find the small details for a recurring event to change, ticking away boxes on the mental checklist: “Event date, event time, speaker name, speaker bio, registration link.” The average event you’re promoting likely has at least three emails (initial invite,…

Pardot Winter Release: New Feature Round-up

Winter is finally here. Grab a cup of hot cocoa and gather around around the innovation” fire to learn about what we’ve been up to! We’ve added a dataset to B2B Marketing Analytics that features prospect demographic and engagement activity data together. The new Snippets feature offers reusable content for emails and email templates. This…

Drive Brand Consistency with Multiple Tracker Domains in Pardot

This post contains new features that will be released at the end of August 2019. An integral function of marketing automation is the ability to deliver a personalized message at scale. This is difficult to accomplish when elements of your messaging are generic. But with Multiple Tracker Domains, Pardot allows you to apply different tracker…

Dive into the Pardot Summer ’19 Release

It’s officially summertime and the livin’ is easy 😎 And for B2B marketers, we’re making it easier than ever to find and nurture leads, close more deals, and maximize ROI with Pardot’s newest product innovations! Check out our latest highlights to learn how we’re bringing together sales and marketing teams — all on the world’s…

Spring into Pardot’s New Feature Set

This spring, we’re bringing several new exciting product innovations to Pardot. We’ve added AI-powered features, engagement history, and many more updates to look forward to. Read on to explore some highlights, and discover how they’ll empower your marketing and sales teams to drive results this year. Want to learn about all the new features? Check…

Predict Buying Intent with Pardot Einstein Behavior Score

Imagine if you could tell not only how a lead engaged with your digital marketing in real-time, but if their pattern of behavior indicated their likeliness to buy. Next, imagine if you could segment and distribute qualified business based on this intelligence so that your sales team spent their time working leads that were statistically…