Pardot Spring ‘21 Release: New Feature Round-up

We’re ringing in the New Year with NEW Pardot feature enhancements! The Spring ’21 release enables you to set up Pardot faster than ever, maintain engagement data streams with First-Party Tracking, and enjoy enhanced functionality in email personalization, deliverability, and reporting. We’ve also improved clone actions too, so you can easily copy email content or…

Protecting Your Email Stats from Bot Activity with Metrics Guard for Email

Internet security is always evolving. As attack methods change, so do defense mechanisms. A few years ago, we saw a new development in email security. Some inbox providers started employing scanners that would click every link in an email to test its source. This is good news for email security — less risk in your…

Announcing the New Pardot Feature Release Schedule

A few years ago, Pardot users were used to dozens of different feature releases launching throughout the year. In 2018, we consolidated our feature release schedule to a cadence of six releases a year. In the time since, our customers and partners have been able to follow our more streamlined release schedule — but we?ve…

4 Ways Pardot Premium Boosts your Account-Based Marketing Strategy

According to Salesforce’s 6th State of Marketing Report, 92% of B2B marketers now have an ABM (Account-Based Marketing) program. As more B2B marketers continue to adopt ABM as part of their overall strategy, customers increasingly seek empathy and engagement. Therefore, it is crucial for complex marketing teams to have the right technology to digitally transform…

How to Enhance Marketing Productivity with Snippets and Custom Resubscribe Messages

With the latest Spring ‘20 Release, we’re excited to announce that two of the features you’re familiar with, Snippets and Automated Resubscribe, have gotten enhancements to allow you to take this time in the new year to refresh your content in ways that will help make your life easier in  the weeks, months and New…

Pardot Spring ‘20 Release: New Feature Round-up

Goodbye, Winter?..Hello, Spring! This February, Salesforce Pardot is bringing you an exciting batch of analytics tools, including an Einstein Behavior Scoring dashboard and an Account-Based Marketing analytics app template. Plus, check out new uses for Snippets, two Engagement History dashboards, a handful of related lists, and updates to our B2B Marketing Analytics datasets and dashboards….

Pardot January ‘20 Release: New Feature Round-up

We’re ringing in the New Year with NEW Pardot feature enhancements! The January ’20 Pardot release delivers customizable email resubscribe messages, Handlebars Merge Language and Snippets support for forms and landing pages, and a new export API. Plus, find Einstein-powered behavior scores on your prospect records and as criteria for automation rules. These features are…

Introducing Snippets: How to Save Time and Boost Efficiency with Reusable Content

We’ve all been there ? mindlessly copying emails, trying to comb through the content to find the small details for a recurring event to change, ticking away boxes on the mental checklist: “Event date, event time, speaker name, speaker bio, registration link.” The average event you’re promoting likely has at least three emails (initial invite,…

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