Introducing: Emoji!

No doubt that you’ve seen emoji living in various subject lines inside your inbox lately. Fun fact: Did you know emoji have been shown to increase email open rates? And, as more of our communication becomes text based, emoji are one of the key ways you can express emotions that words may not quite capture….

Introducing Salesforce User Sync

We are excited to announce the launch of Salesforce User Sync! With Salesforce User Sync, Pardot Admins can better align and manage users in Pardot and Salesforce. By making Salesforce the system of record for synced users, admins can save time on user management, enhance security, and eliminate user redundancy. Salesforce User Sync is a…

Introducing Multi-Touch Attribution in B2B Marketing Analytics

Editor’s Note: We’re so pleased to announce two new features today! Don’t forget to find out more about Customizable Business Hours as well!  With B2B Marketing Analytics, Marketers can visualize campaign ROI across the funnel to prioritize channels and programs that work best. With first, even, and last touch attribution offered in a new out-of-the-box dashboard, marketers…

Introducing Customizable Business Hours & Enhancements to Engagement Studio CSV Export

Editor’s Note: We’re so pleased to announce two new features today! Don’t forget to find out more about multi-touch attribution as well!  We’re excited to announce two new, frequently requested feature enhancements for Engagement Studio: the ability to customize business hours on Engagement programs! The ability to send emails during business hours only has always…

SSL for Vanity Domains Now Available

SSL for Vanity Domains is now available for all our customers! You may have heard recently that a secure web is here to stay, and that more sites will get a “Not Secure” warning. The good news is that you can now use your own domain with https for your Pardot landing pages and forms. Not…

Introducing New Engage Features: Send-on-behalf-of

Engage Send-on-behalf-of, allows users to send an Engage email from Salesforce using the from address of the lead, contact, or account owner. This allows sales teams to use a consistent point of contact when communicating by personalizing emails from the most recognized contact. With this new feature, sales reps can increase effectiveness of a campaign…

Introducing SSL for Vanity Domains

What is SSL? As a B2B marketer, your website is likely one of the top tools in your marketing toolkit. That’s why it’s important to secure it via SSL (represented as HTTPS:// in your browser’s address bar). With SSL enabled, your site is less susceptible to injected content and man-in-the-middle attacks. Plus, major browsers like…

Introducing Scheduled Email Steps & Enhancements to Engagement Studio Testing

We’re excited to announce two new features for Engagement Studio: Scheduled email steps and testing enhancements. Have you ever planned your Engagement Program and found yourself with the need to have emails send on specific dates? Did you count back on a calendar, on your fingers or some combination of the two to have a…