Introducing Pardot Campaign Influence Attribution Models and Engage For Outlook

We’re excited to announce two exciting new releases as we come up to Dreamforce 2017: Pardot Campaign Influence Attribution models and Salesforce Engage for Outlook. Pardot’s Campaign Influence Attribution Models allow you to leverage out-of-the-box attribution models to track the impact of your marketing campaigns, and easily understand which campaigns are building more pipeline or…

Automation Rules Now Have Repeat Rule Functionality

Pardot Automation Rules now have ‘repeat’ functionality. This new feature allows the User to determine if an Automation Rule should be allowed to match a prospect more than once. Here’s how you can put this new Repeat Rule functionality to use: Trigger Automatic Score Depreciation Let’s say you’ve built an Automation Rule that listens for…

Salesforce Wave Analytics: Summer ’17 Release

We’re excited to announce the Summer ’17 release of Wave for B2B Marketing. For this release, our goal was to provide our users with additional customization and segmentation functionalities, while enhancing the overall usability of the app itself. In addition, we’re happy to announce a fully optimized iOS mobile experience, allowing you to view and explore your data…

Diving into the Wave Part 4: Marketing Manager Dashboard

Editor’s Note: This post is part of a series called ‘Diving Into the Wave‘  that covers best practices and methods for leveraging Wave for B2B Marketing. The last pre-built dashboard we’ll cover in this series is the Marketing Manager Dashboard. At first glance, it’s easy to tell this dashboard is providing a lot of value based…

Diving into the Wave Part 3: Engagement Dashboard

Editor’s Note: This post is part of a series called ‘Diving Into the Wave‘  that covers best practices and methods for leveraging Wave for B2B Marketing. Now that we’ve covered the Pipeline dashboard, let’s analyze the marketing assets that contribute to the Visitor to Closed/Won Opportunity lifecycle. The Engagement Dashboard is available to do just that….

Diving into the Wave Part 2: Pipeline Dashboard

Editor’s Note: This post is part of a series called ‘Diving Into the Wave‘ that covers best practices and methods for leveraging Wave for B2B Marketing. As we know, it’s not enough just to have data – we need to take action on it! That’s why when you first drill into your pipeline dashboard, you’ll see…

Diving into the Wave Part 1: Familiarizing Yourself with the Functionality

Editor’s Note: This post is part of a series called ‘Diving Into the Wave‘  that covers best practices and methods for leveraging Wave for B2B Marketing. In September 2016, just before Dreamforce, Salesforce Pardot announced the release of Wave for B2B Marketing, allowing Pardot users to explore their data, get insights into their marketing performance, and…