Drive Brand Consistency with Multiple Tracker Domains in Pardot

This post contains new features that will be released at the end of August 2019. An integral function of marketing automation is the ability to deliver a personalized message at scale. This is difficult to accomplish when elements of your messaging are generic. But with Multiple Tracker Domains, Pardot allows you to apply different tracker…

Dive into the Pardot Summer ’19 Release

It’s officially summertime and the livin’ is easy 😎 And for B2B marketers, we’re making it easier than ever to find and nurture leads, close more deals, and maximize ROI with Pardot’s newest product innovations! Check out our latest highlights to learn how we’re bringing together sales and marketing teams — all on the world’s…

Spring into Pardot’s New Feature Set

This spring, we’re bringing several new exciting product innovations to Pardot. We’ve added AI-powered features, engagement history, and many more updates to look forward to. Read on to explore some highlights, and discover how they’ll empower your marketing and sales teams to drive results this year. Want to learn about all the new features? Check…

Predict Buying Intent with Pardot Einstein Behavior Score

Imagine if you could tell not only how a lead engaged with your digital marketing in real-time, but if their pattern of behavior indicated their likeliness to buy. Next, imagine if you could segment and distribute qualified business based on this intelligence so that your sales team spent their time working leads that were statistically…

Introducing the New Pardot Product Announcement Schedule

As our customers know, Pardot is constantly evolving. We’ve released dozens of new products and features every year since we started out, and we’re not showing any signs of slowing down. There are lots of exciting future developments coming to Pardot… so many, in fact, that we’ve decided to change the way we announce them….

Save Time and Build More with Engagement Studio Copy & Paste

The days of using 10 or more clicks to create the same branches of logic in Engagement Studio are officially a thing of the past! As part of our Winter ’19 Release, B2B marketers can now leverage Engagement Studio Copy & Paste to save time and focus on your most important tasks. Introducing Engagement Studio…

We’re Unifying Marketing Automation, CRM, and Account-Based Marketing

As the marketing technology landscape becomes more innovative, it’s also increasingly becoming more fragmented. In fact, many B2B marketers are having a hard time keeping up, especially at a time when marketing, sales, and other teams use different automation tools that don’t always easily communicate with each other. For example, B2B sales teams typically work…