Executive Perspective: Are You Marketing Without Goals?

There’s one question from my early years as a marketer that I always look back on with disbelief: how can anyone (not just marketers) run campaigns and programs without goals? Many marketers view goals as mysterious, abstract ideas — but they don’t have to be super scientific or godly. They just need to help you…

Executive Perspective: The One Metric You NEED to Track

Sangram Vajre, Director of Marketing at Pardot, shares his insight on the sales pipeline in his new Pardot blog series, Executive Perspective. What single metric brings sales, marketing, and finance together? Before we get to the answer, let’s talk forecasting. When your CEO, CFO, and CSO get together, one of the key activities they spend…

Marketing Metrics That Matter [Cheat Sheet]

You walk into your monthly meeting with your CMO, armed with all of your campaign data for the past month. You?ve spent the last two days pulling reports from your analytics platform, sifting through endless mounds of data to find the key performance indicators of last month?s campaigns, and now you?re ready to dazzle with…

4 Easy Ways to Track Your Offline Marketing Campaigns

Fall doesn’t just mean Pumpkin Spice Lattes and corn mazes. It’s also a huge season for trade shows, conferences, and big marketing events (yes, even virtual events!) like Content Marketing World, Connections, and Dreamforce. Every year, as marketers prepare to make appearances at trade shows in their industry, we start seeing the same question popping…

3 Insightful Marketing Metrics You SHOULD Be Tracking

Do you ever feel like there’s just too much data out there? That getting the information you want isn’t as easy as it should be? For most marketers, all you really want to know is how your marketing campaigns are performing — but first, you have to sift through loads of data like social shares…

Upcoming Webinar: Marketing Metrics – The Smart Marketer’s Advantage

Date: May 23, 2013 Time: 2:00pm EDT Description: Marketers turn to many different marketing channels in today?s marketing world to increase visibility for their company and company?s products. So, which avenues are performing and which are not? Through marketing metrics, a marketer can identify where their time and money are best spent ? quickly. In…

Marketing Automation is About Having the RIGHT Data

We?ve been told all our lives that knowledge is power. This is why we subscribe to blogs, can?t be separated from our phones, and leave TweetDeck open all day. The more information we can ingest, the better off we?ll be. Or so we think. Recent research by Princeton and Stanford University psychologists suggests that all…

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