How Top B2B Marketers Are Defining Success [Infographic]

Salesforce surveyed more than 1,000 B2B Marketers from around the world as part of our benchmark 2016 State of B2B Marketing Report to find out what drives the top-performing teams, and what methods, metrics and challenges are shaping the B2B Marketing industry. Their responses show that 2016 is all about the customer, and commitment to creating…

How to Set Meaningful Social Media Marketing Goals [Worksheet]

Do you ever feel like you?re drowning in social media? From LinkedIn to Twitter to YouTube, there are virtually endless metrics to track and new strategies to try, and it can get overwhelming fast. Trust me; I?ve been there. When I first started working at Pardot, I created a multi-page, formula-heavy spreadsheet to measure everything from our follower growth to…

6 Important Takeaways From B2B Marketing Bootcamp

In January, our goal was to help you kick your marketing into high gear with our B2B Marketing Bootcamp webinar series. We enlisted six in-house experts and four pros from other top companies to devise a (completely painless!) bootcamp to help you shape up everything from your content marketing to ROI reporting. We wrapped up the series last…

3 Ways to Rev Up Your Reporting in 2016 [New Webinar]

According to Forrester, half of B2B marketing execs struggle to attribute revenue directly to marketing activity. In other words, a shocking 50% of marketers can?t prove their value. Unfortunately for them, the days of ?spray and pray? marketing are behind us. In 2016, it?s all about the ROI, and it?s high time for all B2B marketers to excel at reporting. (Pun absolutely…

5 Marketing KPIs the C-Suite Actually Cares About — & How to Calculate Them

It’s an unfortunate truth that many marketing leaders still feel like they’re under the microscope when it comes to proving the worth of their entire department. In fact, you may have heard the often-touted statistic about the relationship between CEOs and CMOs: 80% of CEOs don’t trust the work done by their marketers (to put…

5 Resources to Help Prove the Value of Marketing Automation

Last month, we released quite a few pieces of content revolving around the following topics: the ROI of marketing automation, selling an automation tool to upper management and your sales team, and the right metrics that marketers should be using to prove their success. All important information, especially given the following statistic: So how can marketing…

Marketing Metrics That Matter…and the ‘Vanity Metrics Trap’ [Infographic]

What metrics do you use to measure the success of your marketing? You may be aware of the term ?vanity metrics,? or numbers that don?t represent true value for your business? bottom line, but do you really know which metrics are ?vanity? and which are more meaningful? As I recently heard it (aptly) put by Nolin…

7 Ways to Measure B2B Campaign Performance

“The first step to building a B2B marketing plan is prioritizing your objectives, then identifying a way they can be measured from a performance perspective.” ? Scott Armstrong, Co-Founder and Partner at Brainrider In a recent Pardot webinar, Scott Armstrong, Co-Founder and Partner at Brainrider, walked us through six essential steps to planning B2B marketing…

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