Introducing B2B Marketing Trends: Insights from the Frontlines of B2B Marketing

Business-to-business (B2B) marketers now face challenges that simply didn’t exist a few years ago. Business buyers are savvier and more connected than ever, and they expect always-on, highly personalized buying experiences. To help B2B marketers understand the trends shaping the industry today, we are excited to introduce our e-book, B2B Marketing Trends: Insights from the Frontlines…

B2B Reporting: What Your CEO Really Needs to See

You want to show your leader the metrics that prove your B2B marketing efforts are going well. But let’s face it, your CEO is a busy person and may not have the time to sift through 30 pages of detailed tables numbers for every social share. When developing a B2B marketing report, it’s important to…

5 Ways to Make B2B Marketing Analytics Your Best Friend

B2B Marketing Analytics was built to be a marketer’s best friend. This one-stop data powerhouse is your trusty sidekick that can provide critical business insights and streamline your day-to-day processes. But getting started with building your own custom dashboards and lenses can be intimidating.  Read on for 5 ways to turn this powerful analytics solution…

How to Build Your B2B Marketing Dashboard: The Extended Q&A

It’s no secret that marketers are on the hunt for metrics that matter. Since we’re always looking to prove the value of our marketing efforts, having data-driven insights by our side is a must. With an analytics platform like B2B Marketing Analytics (B2BMA), marketers can leverage insights that not only impact the business, but can…

3 Ways to Make the Most of Connected Campaigns

Until now, campaigns in your marketing automation platform have been separate from Salesforce campaigns, regardless of the marketing automation solution you used. Now, exclusively for Pardot users, Pardot marketing automation campaigns can be connected to Salesforce campaigns. With the power of Salesforce, marketers can utilize customizable and flexible Salesforce campaign functionality to help plan and…

3 B2B Analytics Tricks You Wish You Knew

Analytics is a fact of life for data-driven marketers: the only way to truly understand the value of your marketing efforts is to rely on analytics and reporting, and sometimes it feels like an impossible chore. Every campaign comes with it’s own targets and goals and metrics need to be cross referenced and compared, teams…

Reporting Vs. Analytics

As marketers, we crave good reporting—this is how we know if we are successful in our work, and it’s how we demonstrate the value of our campaigns. Enter Pardot. With the power of Pardot and Salesforce reporting, marketers can track the success of their campaigns, measure their audience engagement and understand the impact of their…

Doing Data Analytics – The Right Way

It’s 2017, you’ve got data. But the question is, what do you do with it? Most marketers are tracking things like engagement, open rates and click-through rates, and other metrics that help them figure out what parts of their campaigns are landing and what parts are struggling to take off. So what else is there?…