3 Ways to Make the Most of Connected Campaigns

Until now, campaigns in your marketing automation platform have been separate from Salesforce campaigns, regardless of the marketing automation solution you used. Now, exclusively for Pardot users, Pardot marketing automation campaigns can be connected to Salesforce campaigns. With the power of Salesforce, marketers can utilize customizable and flexible Salesforce campaign functionality to help plan and…

3 B2B Analytics Tricks You Wish You Knew

Analytics is a fact of life for data-driven marketers: the only way to truly understand the value of your marketing efforts is to rely on analytics and reporting, and sometimes it feels like an impossible chore. Every campaign comes with it’s own targets and goals and metrics need to be cross referenced and compared, teams…

Reporting Vs. Analytics

As marketers, we crave good reporting—this is how we know if we are successful in our work, and it’s how we demonstrate the value of our campaigns. Enter Pardot. With the power of Pardot and Salesforce reporting, marketers can track the success of their campaigns, measure their audience engagement and understand the impact of their…

Doing Data Analytics – The Right Way

It’s 2017, you’ve got data. But the question is, what do you do with it? Most marketers are tracking things like engagement, open rates and click-through rates, and other metrics that help them figure out what parts of their campaigns are landing and what parts are struggling to take off. So what else is there?…

How to Track and Measure Website Analytics

Let’s Analyze Some Stuff When I’m talking to marketers one of the biggest questions I get is about web analytics. It feels a little bit like analytics is uncharted territory and there is a lot of confusion on how to set up an effective analytics strategy. In the early days of my web career I…

What Marketing Analytics Really Tells You

Analyzing your data takes work – you’ve got to set up a system of tracking your marketing efforts across all of your channels, and then you’ve got take all that data and figure out how you’re doing. For marketers who are just starting to venture into the dark side where analytics is concerned, it can…

Get Excited for the Release of Wave for B2B Marketing

Earlier this year I took a class at Georgia Tech (Go Jackets!) on big data to keep my skills sharp. The class agreed the hardest part of data is knowing what to do with it. What good is having data if you can’t read it? Or even more so, if you can’t come up with…

3 Data-Driven Marketer Techniques You Should Try

Data is scary. It’s a bit like taming a lion – you have no idea what it’s going to do, it seems to be everywhere, and if you’re not careful, you’ll end up running for your life. Unfortunately, it’s becoming an increasingly important part of the job for B2B Marketers. We live in a digital…