How to Boost Productivity and Hire Great Marketers

In Episode 22 of the Marketing Trends podcast, hosts Ian and Lauren chat with Ada Chen Rekhi about the secrets of real productivity, and what it takes to hire the best candidates for your marketing organization. Eight years ago, Ada founded a contact management startup called Connected HQ, which was acquired by LinkedIn. Code from…

7 Technologies and Trends to Get Your CRM Ready for 2020

Old CRMs from the pre-2000 era were primarily used to keep track of customer records, but they only offered a basic way to communicate with those customers. As cloud-based CRMs like Salesforce came to the fore, sales and marketing teams began to realize the possibility of using individual customer data to communicate at scale via…

B2B Brand Activations: What Stood Out In ’18? What Will ’19 Bring?

In its “2019 B2B Marketing Outlook,” Chief Marketer reports that 42% of business marketers surveyed were on track to increase their marketing budgets in 2019, while only 4% anticipated budget decreases.  AgencyEA predicts brand activation spending in both B2B and B2C sectors will increase to $743 billion by 2020. By combining experiential marketing, promotions, digital…

Introducing the 5th Salesforce State of Marketing Report: Here are the Top Trends Redefining the Profession

This post originally appeared on the Salesforce blog. In the five years since we released the first State of Marketing report, marketers have seen a remarkable amount of change. The amount of data brands have access to has exploded, channels have proliferated, media has matured, market segmentations have granularized, and budgets have expanded. The most significant change however,…

How I Blazed My Trail and Became a Pardot Pro

I began working for my company, Weichert Workforce Mobility, in January 2018. About two months into my new role, Pardot was introduced to our company. Although my company had been a Salesforce customer for over 10 years, they waited to implement the magic of Pardot’s platform until they hired the right talent. In March 2018,…

5 Tips to Turn Your Website Into a Lead Generation Machine

Hello fellow marketer, I bet I know why you’re here. You’ve got a big marketing number and you want your website to pull its weight–to bring in a bunch of leads, generate more pipeline than anyone ever imagined was possible, and make your marketing numbers look amazing. But, before we get to that I have…

3 Ways to Get Creative with Repeating Engagement Studio Programs

The ability to have a prospect repeat an Engagement Studio program is one of the best Winter ’19 Pardot feature releases. Now you can leverage the power of automation in exciting new ways. Here are 3 ways to get creative with repeating Engagement Studio programs: 1) Create an automated annual renewal reminder. Do you have…