Turning Marketing Challenges into Career Successes

In 1995, Josh Golden was producing videos for the prosecution team in the OJ Simpson murder case. In 2019, he’s the president and publisher of Ad Age and a storied marketing and advertising leader. Over the course of those twenty-four years, Josh enjoyed quite the varied career — spanning film production to publishing, agency life…

Four Keys to the Future of Data-Driven Marketing

Data isn’t new; we’ve been using it for years. Big data, small data, social data — you name it. Data has even been deemed the “new oil.” We know data is already an essential tool in marketing — but the rules for how marketers obtain, leverage, and protect data is constantly evolving. Here are four…

[INFOGRAPHIC] Sales vs. Marketing: Fight for the Throne

Let’s face it: you don’t need to be watching HBO’s acclaimed series Game of Thrones to see a rivalry like the Starks and Lannisters. A similar struggle for power and recognition is happening in the modern office everyday — between sales and marketing. With different goals, motivations, and tools, aligning your company’s sales and marketing departments can be…

The Four Secrets To Becoming An Experience-Focused Brand

Today, 80% of customers say the experience a company provides is as important as its products and services, according to Salesforce’s State of the Connected Customer report. When consumers say “experience,” they are not necessarily asking for immersive or interactive ads; instead, they expect consistency, personalization, and convenience. These experiences include a variety of touch…

The Future of Marketing in Five Stats

Every year around this time, marketers and business leaders use data to plan their upcoming year. It’s a time of embracing change. That’s a good thing, because there are a lot of major changes on the horizon. The future of marketing is not set in stone, but based on these five statistics, you can bet…

What are the Top Challenges for Women in Revenue? [And How Do We Solve Them?]

Today’s forward-thinking businesses are dedicated to gender diversity. Research shows that women bring critical leadership skills to organizations and we know that companies with more gender diversity achieve better business results. But a sizable discrepancy between the number of male and female leaders still exists. What’s more? The percentage of women in sales management roles…

How Data Can Unlock Creativity and Drive Alignment

In the latest episode of the Marketing Trends podcast, Ed McDonnell, Senior VP of Sales for Salesforce Marketing Cloud, joined host Ian Faison in the studio. Ed has a unique perspective on sales and marketing alignment, informed by his experience serving in a variety of sales and leadership roles throughout his career. He also offered…

Why Marketers Should Invest in Artificial Intelligence

It’s the golden age of artificial intelligence (AI). No longer are machine learning algorithms implemented in server rooms with code scripted by research scientists. Instead, AI-driven insights are readily-available with cloud-based software solutions, like Pardot Einstein, which are flexible, simple to integrate, and tremendously powerful. Nevertheless, some marketers remain skeptical regarding the promises of AI….