How to Keep Your Marketing Moving While You’re Out of Office This Summer

Summer means longer days, warmer weather, and unnecessarily long out-of-office memos. But when you’re responsible for important projects and other team members at your company, it can be hard to fully detach yourself from work when you go on vacation. Research shows that vacations improve mental health. And no, we don’t mean checking your email…

What Star Wars Can Teach You About B2B Marketing

For those who love Star Wars, May 4th is one of the most exciting days of the year (besides Life Day, of course). Say “May the 4th” out loud and you’ll understand why — it sounds just like the first words of the saga’s iconic line “May the Force be with you.” The year ahead…

The Four Foundations of a Best-in-Class Marketing Stack

Marketing technology has exploded. As of 2019, chiefmartech.com has found there to be over 7,000 marketing technologies, that is 45X more tools than we had in 2011! This leaves many marketers wondering, “What does a best-in-class marketing stack look like, and what should we be investing in tomorrow?” To give you some solid answers, we’ve…

Turning Marketing Challenges into Career Successes

In 1995, Josh Golden was producing videos for the prosecution team in the OJ Simpson murder case. In 2019, he’s the president and publisher of Ad Age and a storied marketing and advertising leader. Over the course of those twenty-four years, Josh enjoyed quite the varied career — spanning film production to publishing, agency life…

Four Keys to the Future of Data-Driven Marketing

Data isn’t new; we’ve been using it for years. Big data, small data, social data — you name it. Data has even been deemed the “new oil.” We know data is already an essential tool in marketing — but the rules for how marketers obtain, leverage, and protect data is constantly evolving. Here are four…

[INFOGRAPHIC] Sales vs. Marketing: Fight for the Throne

Let’s face it: you don’t need to be watching HBO’s acclaimed series Game of Thrones to see a rivalry like the Starks and Lannisters. A similar struggle for power and recognition is happening in the modern office everyday — between sales and marketing. With different goals, motivations, and tools, aligning your company’s sales and marketing departments can be…

The Four Secrets To Becoming An Experience-Focused Brand

Today, 80% of customers say the experience a company provides is as important as its products and services, according to Salesforce’s State of the Connected Customer report. When consumers say “experience,” they are not necessarily asking for immersive or interactive ads; instead, they expect consistency, personalization, and convenience. These experiences include a variety of touch…

The Future of Marketing in Five Stats

Every year around this time, marketers and business leaders use data to plan their upcoming year. It’s a time of embracing change. That’s a good thing, because there are a lot of major changes on the horizon. The future of marketing is not set in stone, but based on these five statistics, you can bet…