Why Salesforce Invested in Qualified

At Salesforce Pardot, our goal is to help marketing and sales teams work better together. We’re laser-focused on equipping these teams with the technology they need to engage buyers, close deals, and grow relationships with their customers. With that in mind, we’re always asking ourselves “What’s next? How can B2B companies market and sell better…

The B2B Marketer’s Road to Dreamforce Playlist

Dreamforce is just around the corner, and we’re already counting down the days and getting ready for the best event of the year. In case you missed the Road to Dreamforce for Marketers, our team covered all of the essentials to help get you Dreamforce-ready with must-attend sessions and events tailored just for you! Speaking…

TrailblazerTipTuesday Roundup: Advice from Trailblazers in B2B Marketing (Part 4)

Throughout the month of August, we invited our Trailblazers in B2B marketing to showcase their expertise by posting their best B2B marketing tips and tricks to Twitter and LinkedIn with the hashtag #TrailblazerTipTuesdays. We were amazed at all of the great marketing advice, so we decided to collect some of the best takeaways on the…

4 Trends and Tactics to Help B2B Marketers Drive ROI

Customer expectations are changing. Business buyers now expect personalized, real-time marketing that’s just as seamless as what they experience as regular consumers. This means B2B marketers must keep on the cutting edge of marketing trends. Luckily, there are innovative tools, tactics, and measurement B2B marketers can use to keep up with what today’s buyers want….

#TrailblazerTipTuesday Roundup: Advice from Trailblazers in B2B Marketing (Part 3)

We’re recapping all of the great tips and tricks our Trailblazers in B2B Marketing shared during last month’s #TrailblazerTipTuesday campaign. If you haven’t been following along, Pardot hosted a weekly social media takeover every Tuesday in August where B2B marketing geniuses shared their tips, tricks, advice, and best practices for how to be a B2B…

How to Build a Revenue Marketing Engine: 6 Lessons Learned

The traditional view of marketing is flawed. Most organisations view their marketing department as a cost center or a necessity to direct potential customers to the real gem: the product. Luckily for us in the marketing world, companies are starting to realize the value we can bring through revenue marketing. As the Marketing Director at…

#TrailblazerTipTuesday Roundup: Advice from Trailblazers in B2B Marketing (Part 2)

Last month, Pardot hosted #TrailblazerTipTuesday, a weekly social media takeover where Trailblazers in B2B Marketing shared their tips, tricks, advice, and best practices for how to be a B2B marketing super star across Twitter & LinkedIn with the hashtag #TrailblazerTipTuesdays. Our Trailblazers wow’d us with their expertise, which is why throughout the month of September,…

#TrailblazerTipTuesday: Advice from Trailblazers in B2B Marketing (Part 1)

Here at Salesforce, we’re continuously inspired by the incredible ways our customers and Trailblazers are using Pardot to power their B2B marketing strategy. Throughout the month of August, we invited our Trailblazers in B2B marketing to showcase their expertise by posting their best B2B marketing tips and tricks to Twitter & LinkedIn with the hashtag…