How to Build a Campaign Hierarchy for a Business of Any Size

“Wow, you built the campaign hierarchy for Salesforce? How did you figure that out? Can I do that for my small and/or medium business?” That’s the reaction I usually get from our small or medium sized business (SMB) customers here at Salesforce, who are astonished about how I was able to build a campaign hierarchy…

Salesforce Named a January 2020 Gartner Peer Insights Customers’ Choice for Lead Management

The Salesforce team is excited to announce that we have been recognized as a January 2020 Gartner Peer Insights Customers’ Choice for Lead Management.  According to Gartner, “The Gartner Peer Insights Customers’ Choice is a recognition of vendors in this market by verified end-user professionals.” To ensure fair evaluation, Gartner maintains rigorous criteria for recognizing…

4 Future-Proof Marketing Tips from Top CMOs in 2020

There’s always so much happening in marketing, it can be hard to keep up. After all, marketers are at the forefront of connected customer experiences and delivering on everything brands promise. That’s a big responsibility. At the start of Dreamforce 2019, Salesforce’s second annual Chief Marketing Officer Council convened to explore the forces shaping the…

2020 Predictions: 4 Marketing Tactics That Will Drive SMB Growth & Innovation

Ready for a new decade? There’s nothing more exciting than looking at the path ahead. But for marketers at small and medium businesses (SMBs), the road ahead may feel intimidating — technology is rapidly changing, digitization is in demand, new channels are arising, and marketing automation is more common than ever. With that being said,…

3 Things B2B Companies can learn from the B2C Buying Experience

When was the last time you bought something instantaneously? Probably recently. With the advent of Amazon’s one-click ordering, the rise of mobile payments, and the ease of Apple’s App Store, it’s easier than ever to instantly gain access to services. Click a button, and a purchase is made. Today’s consumers expect personalized, instantaneous buying experiences….

Top 5 Takeaways from the B2B Marketing Super Session at Dreamforce

Dreamforce 2019 has officially begun, and we are excited to welcome a week of digital transformation, customer engagement, innovation and, of course, fun! Specifically for B2B Marketers, we have a full week planned. In fact, we already kicked the week off with our B2B Marketing Super Session where we heard from Tracy Eiler, CMO of…

How Gamma Increased Website Conversions by 33% with Pardot + Qualified

Gamma is a communications company that helps businesses talk to their customers by providing reliable voice, data, and mobile services. Gamma has two types of customers: direct businesses and channel partners that resell their products and services. Gamma runs their B2B marketing automation on Salesforce Pardot, and recently rolled out a Conversational Marketing program to…

5 Lessons from Inspirato for Record Growth & ROI

How does a fancy resort getaway sound to you right now? Our customer, Inspirato, is a luxury hospitality company
 with over 400 branded and staffed luxury vacation homes.  Inspirato has a membership business model that gains members access to an exclusive collection of luxury vacation homes, hotels, and resorts. At these locations, they experience one-of-a-kind…