Posts About B2B Marketing

#TrailblazerTipTuesday Roundup: Advice from Trailblazers in B2B Marketing (Part 3)

We’re recapping all of the great tips and tricks our Trailblazers in B2B Marketing shared during last month’s #TrailblazerTipTuesday campaign. If you haven’t been following along, Pardot hosted a weekly social media takeover every Tuesday in August where B2B marketing geniuses shared their tips, tricks, advice, and best practices for how to be a B2B…

How to Build a Revenue Marketing Engine: 6 Lessons Learned

The traditional view of marketing is flawed. Most organisations view their marketing department as a cost center or a necessity to direct potential customers to the real gem: the product. Luckily for us in the marketing world, companies are starting to realize the value we can bring through revenue marketing. As the Marketing Director at…

#TrailblazerTipTuesday Roundup: Advice from Trailblazers in B2B Marketing (Part 2)

Last month, Pardot hosted #TrailblazerTipTuesday, a weekly social media takeover where Trailblazers in B2B Marketing shared their tips, tricks, advice, and best practices for how to be a B2B marketing super star across Twitter & LinkedIn with the hashtag #TrailblazerTipTuesdays. Our Trailblazers wow’d us with their expertise, which is why throughout the month of September,…

#TrailblazerTipTuesday: Advice from Trailblazers in B2B Marketing (Part 1)

Here at Salesforce, we’re continuously inspired by the incredible ways our customers and Trailblazers are using Pardot to power their B2B marketing strategy. Throughout the month of August, we invited our Trailblazers in B2B marketing to showcase their expertise by posting their best B2B marketing tips and tricks to Twitter & LinkedIn with the hashtag…

Not Just for B2B: How Bunda Fine Jewels Runs B2C Marketing with Pardot

Bunda Fine Jewels is a 50-year-old family-owned business located in Sydney, Australia. Bunda is an internationally renowned fine jewellery house with a reputation for exquisite design and craftsmanship.  When it comes to the types of jewellery sold by Bunda, purchasing decisions can take months and years — sometimes even decades. These long buying cycles and…

How To Turn B2B Commerce Site Traffic Into Recurring Revenue with Pardot

B2B marketers know commerce has gone digital. By next year, 55% of B2B purchases will be made online. What’s more, 83% of B2B buyers expect their B2B marketing experience to be as creative and personalized as their consumer experiences.  Thankfully, B2B marketers can leverage technology to meet these personalization expectations and provide unique online commerce…

Three Trends Affecting Payer Group Sales: Part 1

Welcome to part one of our healthcare payer market blog series! The healthcare payer market has never been more competitive. To win new group sales in today’s market, marketers must be able to deliver more value than their competition, from both a service and customer experience perspective. Let’s dive into three key affecting trends payer…

The 3 Keys To Creating Amazing Real-Time Experiences

Looking ahead in 2019, marketers expect their number one priority and challenge to be creating real-time customer experiences. This has many marketers racing to buy the required technology to create those real-time experiences. The truth, however, is that — while needed — technology is not a silver bullet. Everyone can buy technology, but it takes…