How to Turn Your Virtual Sales Team into Superstars with Marketing Insights & AI

Unprecedented times. The new normal. We all have our own least favorite catch phrases to describe what it’s like to live through a pandemic, just as we all have our own stories about how COVID-19 has impacted our day-to-day and professional lives. Eleven months into the year, I don’t think it’s necessary to spell out…

4 Phases to Launching New Products in an All-Digital World

In our all-digital world, launching a new product looks a little different than it used to — but there are still lots of ways to do it successfully. All it takes is the right tools and strategies and a lot of teamwork. Here are the four phases that were critical to launching Pardot Premium virtually….

Using AI to Create Data-Driven Campaigns to Drive Marketing ROI at Wärtsilä

Talk to any B2B marketer about the pain points of their jobs, and you’ll likely hear a common refrain: proving the success of a campaign. Determining the return on investment of a marketing campaign is often a challenge for marketing teams — leaving them scratching their heads and struggling to quantify their success.  At Wärtsilä,…

Boosting Productivity and Prioritizing Equality in a Digital-First Marketing World

Monica Bowie, a Senior Marketing Manager at Salesforce and the Global President of BOLDforce, our employee resource group for Black employees and allies, recently stopped by the Marketing Trends podcast to chat with host Ian Faison.  Read on for a synopsis of her thoughts on how the COVID-19 pandemic has impacted how Salesforce is addressing…

The Five Questions You Need to Ask Before Implementing a Consent and Compliance Process

As marketers continue reacting to COVID-19’s impact on in-person events, they’re ramping up efforts to reach customers digitally. But going too fast can cause trouble. Understanding data privacy laws is the key to building trust with customers today. As you increase your digital marketing, you need to make sure that it’s all compliant with GDPR,…

Trends From “State of Marketing” that Every B2B Marketer Should Know

In our sixth edition of the State of Marketing report, we’ve curated insights and trends from nearly 7,000 senior marketers leading through change.  Here are some key findings highlighting the top strategic priorities, challenges, and technologies that are transforming the profession, and a glance at the maturity of B2B and B2B2C marketers with account-based marketing…