How Gamma Increased Website Conversions by 33% with Pardot + Qualified

Gamma is a communications company that helps businesses talk to their customers by providing reliable voice, data, and mobile services. Gamma has two types of customers: direct businesses and channel partners that resell their products and services. Gamma runs their B2B marketing automation on Salesforce Pardot, and recently rolled out a Conversational Marketing program to…

5 Lessons from Inspirato for Record Growth & ROI

How does a fancy resort getaway sound to you right now? Our customer, Inspirato, is a luxury hospitality company
 with over 400 branded and staffed luxury vacation homes.  Inspirato has a membership business model that gains members access to an exclusive collection of luxury vacation homes, hotels, and resorts. At these locations, they experience one-of-a-kind…

Why Salesforce Invested in Qualified

At Salesforce Pardot, our goal is to help marketing and sales teams work better together. We’re laser-focused on equipping these teams with the technology they need to engage buyers, close deals, and grow relationships with their customers. With that in mind, we’re always asking ourselves “What’s next? How can B2B companies market and sell better…

The B2B Marketer’s Road to Dreamforce Playlist

Dreamforce is just around the corner, and we’re already counting down the days and getting ready for the best event of the year. In case you missed the Road to Dreamforce for Marketers, our team covered all of the essentials to help get you Dreamforce-ready with must-attend sessions and events tailored just for you! Speaking…

TrailblazerTipTuesday Roundup: Advice from Trailblazers in B2B Marketing (Part 4)

Throughout the month of August, we invited our Trailblazers in B2B marketing to showcase their expertise by posting their best B2B marketing tips and tricks to Twitter and LinkedIn with the hashtag #TrailblazerTipTuesdays. We were amazed at all of the great marketing advice, so we decided to collect some of the best takeaways on the…

4 Trends and Tactics to Help B2B Marketers Drive ROI

Customer expectations are changing. Business buyers now expect personalized, real-time marketing that’s just as seamless as what they experience as regular consumers. This means B2B marketers must keep on the cutting edge of marketing trends. Luckily, there are innovative tools, tactics, and measurement B2B marketers can use to keep up with what today’s buyers want….

#TrailblazerTipTuesday Roundup: Advice from Trailblazers in B2B Marketing (Part 3)

We’re recapping all of the great tips and tricks our Trailblazers in B2B Marketing shared during last month’s #TrailblazerTipTuesday campaign. If you haven’t been following along, Pardot hosted a weekly social media takeover every Tuesday in August where B2B marketing geniuses shared their tips, tricks, advice, and best practices for how to be a B2B…

How to Build a Revenue Marketing Engine: 6 Lessons Learned

The traditional view of marketing is flawed. Most organisations view their marketing department as a cost center or a necessity to direct potential customers to the real gem: the product. Luckily for us in the marketing world, companies are starting to realize the value we can bring through revenue marketing. As the Marketing Director at…