5 Tips to Turn Your Website Into a Lead Generation Machine

Hello fellow marketer, I bet I know why you’re here. You’ve got a big marketing number and you want your website to pull its weight–to bring in a bunch of leads, generate more pipeline than anyone ever imagined was possible, and make your marketing numbers look amazing. But, before we get to that I have…

3 Ways to Get Creative with Repeating Engagement Studio Programs

The ability to have a prospect repeat an Engagement Studio program is one of the best Winter ’19 Pardot feature releases. Now you can leverage the power of automation in exciting new ways. Here are 3 ways to get creative with repeating Engagement Studio programs: 1) Create an automated annual renewal reminder. Do you have…

Top 5 Takeaways from the Pardot Product Keynote at #DF18

Dreamforce 2018 was a whirlwind of technology, innovation, networking and fun! If the week taught us anything, it’s that now, more than ever, is an amazing time to be a B2B marketer. On Thursday, September 27th, Pardot took the stage with Lyft Business and VMware to discuss what it means to be a B2B marketer…

VMware Sees 641% ROI with Salesforce Pardot

VMware, a leader in cloud infrastructure and digital workspace technology, needed to reinvent their B2B marketing and sales strategy. They knew it would require moving away from their on-site legacy system to a platform that would provide a single source of truth between sales and marketing. VMware decided to launch their new marketing strategy on…

6 Quick Tips from Pardot Geniuses

It’s no surprise that marketing automation is one of my favorite topics to talk and write about. And with the abundance of tools, strategies, and approaches for B2B marketers, marketing has become even more interesting. Here at Salesforce, we know quite a few Pardot Geniuses that have years of marketing automation experience and love to…

How Pardot Will Help Your Business Thrive in the Era of Artificial Intelligence

There’s a lot of talk these days about the future of artificial intelligence. You’ve probably read tons of headlines, but maybe still don’t get what all the fuss is about. What’s the value for my business? And where are the Terminator robots? What the Future of Artificial Intelligence Will Really Look Like The truth is…

Quick Tips From 6 Pardot Geniuses

It’s no surprise that marketing automation is one of my most favorite topics to talk and write about. And with the abundance of tools, strategies, and approaches for B2B marketers, marketing has become even more interesting. Luckily, marketing automation has been around for quite awhile and we know quite a few Pardot “power users” that…