Monica Bowie, a Senior Marketing Manager at Salesforce and the Global President of BOLDforce, our employee resource group for Black employees and allies, recently stopped by the Marketing Trends podcast to chat with host Ian Faison.  Read on for a synopsis of her thoughts on how the COVID-19 pandemic has impacted how Salesforce is addressing…

As marketers continue reacting to COVID-19’s impact on in-person events, they’re ramping up efforts to reach customers digitally. But going too fast can cause trouble. Understanding data privacy laws is the key to building trust with customers today. As you increase your digital marketing, you need to make sure that it’s all compliant with GDPR,…

In our sixth edition of the State of Marketing report, we’ve curated insights and trends from nearly 7,000 senior marketers leading through change.  Here are some key findings highlighting the top strategic priorities, challenges, and technologies that are transforming the profession, and a glance at the maturity of B2B and B2B2C marketers with account-based marketing…

We have all experienced the challenge of trying to please everybody. It’s like Mom trying to plan where to go for dinner with a family of five. One person suggests tacos, another pizza, another the golden arches, another hotdogs, and another seafood. The best go-to in this case might be “eenie, meenie, miney, mo”!  Of…

Brick and mortar reopenings do not mean “back to business as usual.” Heightened concerns around safety and sanitization mean retailers must rethink operations. A recent Salesforce study found that American consumers expect stores to require personal protective equipment (PPE) for employees (57%) and customers (50%) as they reopen doors. Disposable glove distributor, AMMEX, is one…

Lead nurturing is a powerful tool — and not just for your marketing and sales teams, but for your customer service team as well. While it’s often marketed as a way to engage with non sales-ready leads during the sales process, the applications of lead nurturing actually extend through the entire length of the buyer…

For most of us, making in-store purchases doesn’t take much thought. We have an idea of what we want, go into the store, grab it, and go. Yet, we often find ourselves buying those same items online.  In this podcast, Doug Ryan, RRD’s President of Marketing Solutions, will share how the in-store experience is being…

“At the end of the day my most important job is still mom-in-chief.”  – Michelle Obama You don’t have to be a former First Lady to know the special call of motherhood. The work-life balancing act, the late night pampering and early morning meetings, and muting conference calls at a soccer game are all a…