Gamma is a communications company that helps businesses talk to their customers by providing reliable voice, data, and mobile services. Gamma has two types of customers: direct businesses and channel partners that resell their products and services. Gamma runs their B2B marketing automation on Salesforce Pardot, and recently rolled out a Conversational Marketing program to…

How does a fancy resort getaway sound to you right now? Our customer, Inspirato, is a luxury hospitality company
 with over 400 branded and staffed luxury vacation homes.  Inspirato has a membership business model that gains members access to an exclusive collection of luxury vacation homes, hotels, and resorts. At these locations, they experience one-of-a-kind…

At Salesforce Pardot, our goal is to help marketing and sales teams work better together. We’re laser-focused on equipping these teams with the technology they need to engage buyers, close deals, and grow relationships with their customers. With that in mind, we’re always asking ourselves “What’s next? How can B2B companies market and sell better…

Throughout the month of August, we invited our Trailblazers in B2B marketing to showcase their expertise by posting their best B2B marketing tips and tricks to Twitter and LinkedIn with the hashtag #TrailblazerTipTuesdays. We were amazed at all of the great marketing advice, so we decided to collect some of the best takeaways on the…

Customer expectations are changing. Business buyers now expect personalized, real-time marketing that’s just as seamless as what they experience as regular consumers. This means B2B marketers must keep on the cutting edge of marketing trends. Luckily, there are innovative tools, tactics, and measurement B2B marketers can use to keep up with what today’s buyers want….

We’re recapping all of the great tips and tricks our Trailblazers in B2B Marketing shared during last month’s #TrailblazerTipTuesday campaign. If you haven’t been following along, Pardot hosted a weekly social media takeover every Tuesday in August where B2B marketing geniuses shared their tips, tricks, advice, and best practices for how to be a B2B…