Old CRMs from the pre-2000 era were primarily used to keep track of customer records, but they only offered a basic way to communicate with those customers. As cloud-based CRMs like Salesforce came to the fore, sales and marketing teams began to realize the possibility of using individual customer data to communicate at scale via…

In its “2019 B2B Marketing Outlook,” Chief Marketer reports that 42% of business marketers surveyed were on track to increase their marketing budgets in 2019, while only 4% anticipated budget decreases.  AgencyEA predicts brand activation spending in both B2B and B2C sectors will increase to $743 billion by 2020. By combining experiential marketing, promotions, digital…

This post originally appeared on the Salesforce blog. In the five years since we released the first State of Marketing report, marketers have seen a remarkable amount of change. The amount of data brands have access to has exploded, channels have proliferated, media has matured, market segmentations have granularized, and budgets have expanded. The most significant change however,…

I began working for my company, Weichert Workforce Mobility, in January 2018. About two months into my new role, Pardot was introduced to our company. Although my company had been a Salesforce customer for over 10 years, they waited to implement the magic of Pardot’s platform until they hired the right talent. In March 2018,…

Dreamforce 2018 was a whirlwind of technology, innovation, networking and fun! If the week taught us anything, it’s that now, more than ever, is an amazing time to be a B2B marketer. On Thursday, September 27th, Pardot took the stage with Lyft Business and VMware to discuss what it means to be a B2B marketer…