Trailblazers In B2B Marketing Series: Tigh Loughhead

B2B marketers are doing some amazing things. In companies and industries of all shapes, sizes and scopes, they’re innovating, expanding, and delving deeper to bring their customers the experiences they demand. They’re taking on new and emerging technologies and creating incredible strategies, and most of all, they’re inspiring all of us to work harder, reach…

Trailblazers In B2B Marketing Series: Erika Wong

B2B marketers are doing some amazing things. In companies and industries of all shapes, sizes and scopes, they’re innovating, expanding, and delving deeper to bring their customers the experiences they demand. They’re taking on new and emerging technologies and creating incredible strategies, and most of all, they’re inspiring all of us to work harder, reach…

What Ever Happened to Optichannel?

A few years ago, the digital world was abuzz with talk about optichannel. Marketers traded decks full of hub-and-spoke graphics. Marketing software vendors added integrations, and everyone talked about being wherever the customer was, whenever they were. Yet here it’s 2018 and 9 in 10 of marketers are still primarily reliant on email. What gives?…

Are You A Unicorn? Nominations Are Open For the Salesforce MVP Award

Calling all B2B Marketers: Salesforce has just opened nominations for Salesforce MVP’s and we can’t be more excited! What is a Salesforce MVP? The Salesforce MVP program recognizes exceptional community members for the contributions to the Trailblazer community. So, we are looking for people just like you (and me) who L-O-V-E Pardot and Salesforce. Every…

Adventurous B2B Marketing Strategies for 2018

It’s 2018! We’ve made it – and I’m so excited about what this (even) year has to offer that I’m kicking it off in a spirit of adventure. What better way to ring in the new year than with some out-of-the-box thinking? After all, it’s only going to be new once! These marketing techniques aren’t…

3 Reasons to Prioritize “Me Time” as a Marketer

“I don’t have time for that.” Admit it. We’ve all said it or some variation of it. The truth of the matter is, in today’s space, it’s more important than ever to schedule time for yourself. If it is unclear why designating time for career and personal development is appropriate when you have three emails…

9 Budget-Friendly B2B Marketing Tactics for Small Businesses

I know what you’re thinking. . . Marketing’s expensive. But, I’m here to tell you that it doesn’t have to be. You truly can market your small business without breaking the bank or straining your wallet seams. With technology being so prevalent today, the digital marketing landscape offers numerous creative and affordable ways to marketing…