Why Marketers Should Invest in Artificial Intelligence

It’s the golden age of artificial intelligence (AI). No longer are machine learning algorithms implemented in server rooms with code scripted by research scientists. Instead, AI-driven insights are readily-available with cloud-based software solutions, like Pardot Einstein, which are flexible, simple to integrate, and tremendously powerful. Nevertheless, some marketers remain skeptical regarding the promises of AI….

5 Signs B2B Marketers Might Actually Be Leprechauns

Every St. Patrick’s Day, we deck ourselves out in green and celebrate great Irish traditions like collecting shamrocks and enjoying parades. One of the most familiar faces of St. Paddy’s Day is the leprechaun — a mysterious creature who causes mischief, appreciates solitude, and enjoys collecting riches. Sound familiar? As a B2B marketer, you may…

Introducing B2B Marketing Trends: Insights from the Frontlines of B2B Marketing

Business-to-business (B2B) marketers now face challenges that simply didn’t exist a few years ago. Business buyers are savvier and more connected than ever, and they expect always-on, highly personalized buying experiences. To help B2B marketers understand the trends shaping the industry today, we are excited to introduce our e-book, B2B Marketing Trends: Insights from the Frontlines…

Predicting and Shaping the Future of Marketing

In episode 30 of the Marketing Trends podcast, host Ian Faison discussed the future of marketing with Peter Schwartz — who is Salesforce Senior Vice President of Strategic Planning, as well as a noted futurist and author. THE FUTURE IS A STORY WAITING TO BE WRITTEN Peter has spent the last 45 years helping organizations…

How to Create Memorable Marketing Experiences

In Marketing Trends podcast Episode 24, hosts Ian and Lauren sat down in the studio with Nate Skinner to discuss creating memorable marketing experiences that truly resonate with customers. Set course for marketing success by staying on-message. Nate got his start in marketing at Salesforce ten years ago when he was hired by a friend…

How to Boost Productivity and Hire Great Marketers

In Episode 22 of the Marketing Trends podcast, hosts Ian and Lauren chat with Ada Chen Rekhi about the secrets of real productivity, and what it takes to hire the best candidates for your marketing organization. Eight years ago, Ada founded a contact management startup called Connected HQ, which was acquired by LinkedIn. Code from…

7 Technologies and Trends to Get Your CRM Ready for 2020

Old CRMs from the pre-2000 era were primarily used to keep track of customer records, but they only offered a basic way to communicate with those customers. As cloud-based CRMs like Salesforce came to the fore, sales and marketing teams began to realize the possibility of using individual customer data to communicate at scale via…