VMware Sees 641% ROI with Salesforce Pardot

VMware, a leader in cloud infrastructure and digital workspace technology, needed to reinvent their B2B marketing and sales strategy. They knew it would require moving away from their on-site legacy system to a platform that would provide a single source of truth between sales and marketing. VMware decided to launch their new marketing strategy on…

6 Quick Tips from Pardot Geniuses

It’s no surprise that marketing automation is one of my favorite topics to talk and write about. And with the abundance of tools, strategies, and approaches for B2B marketers, marketing has become even more interesting. Here at Salesforce, we know quite a few Pardot Geniuses that have years of marketing automation experience and love to…

How Pardot Will Help Your Business Thrive in the Era of Artificial Intelligence

There’s a lot of talk these days about the future of artificial intelligence. You’ve probably read tons of headlines, but maybe still don’t get what all the fuss is about. What’s the value for my business? And where are the Terminator robots? What the Future of Artificial Intelligence Will Really Look Like The truth is…

Quick Tips From 6 Pardot Geniuses

It’s no surprise that marketing automation is one of my most favorite topics to talk and write about. And with the abundance of tools, strategies, and approaches for B2B marketers, marketing has become even more interesting. Luckily, marketing automation has been around for quite awhile and we know quite a few Pardot “power users” that…

Expert Survival Tips for B2B Marketers

It’s the 30th Anniversary of Discovery Channel’s Shark Week! We’re using it as a chance to have some fun and talk about the wilder side of B2B marketing. It’s said that we know more about the surface of the moon than we do the bottom of the ocean. When it comes to surviving the open…

You’re Going to Need a Bigger Boat: How to Scale Your Marketing with Pardot

It’s the 30th Anniversary of Discovery Channel’s Shark Week! We’re using it as a chance to have some fun and talk about the wilder side of B2B marketing. In my time as a Success Manager at Salesforce, I’ve led over 100 Pardot implementations with some of our largest customers. Today, I am focused on working…

Trailhead: The fun way to learn Pardot

Whether you’re a Pardot admin just starting out, a graduate fresh from college looking to learn more about B2B marketing automation, a seasoned Pardot vet, or someone who just loves to learn, Trailhead is a great resource. You may be wondering how you can use Trailhead to chart your own learning journey through Pardot. Lucky enough,…

How Living in the Alaskan Wilderness Made Me a Better Marketer

Over the last two years, I’ve been fortunate to live and work remotely in four southeast Alaskan villages and towns while my wife was on short-term job assignments. During this combined eight months in the Alaskan frontier, I lived multiple places, from a 200-person native Tlingit village to larger cruise ship port towns of Sitka….