VMware, a leader in cloud infrastructure and digital workspace technology, needed to reinvent their B2B marketing and sales strategy. They knew it would require moving away from their on-site legacy system to a platform that would provide a single source of truth between sales and marketing. VMware decided to launch their new marketing strategy on…

It’s no surprise that marketing automation is one of my favorite topics to talk and write about. And with the abundance of tools, strategies, and approaches for B2B marketers, marketing has become even more interesting. Here at Salesforce, we know quite a few Pardot Geniuses that have years of marketing automation experience and love to…

There’s a lot of talk these days about the future of artificial intelligence. You’ve probably read tons of headlines, but maybe still don’t get what all the fuss is about. What’s the value for my business? And where are the Terminator robots? What the Future of Artificial Intelligence Will Really Look Like The truth is…

It’s no surprise that marketing automation is one of my most favorite topics to talk and write about. And with the abundance of tools, strategies, and approaches for B2B marketers, marketing has become even more interesting. Luckily, marketing automation has been around for quite awhile and we know quite a few Pardot “power users” that…

It’s the 30th Anniversary of Discovery Channel’s Shark Week! We’re using it as a chance to have some fun and talk about the wilder side of B2B marketing. It’s said that we know more about the surface of the moon than we do the bottom of the ocean. When it comes to surviving the open…

It’s the 30th Anniversary of Discovery Channel’s Shark Week! We’re using it as a chance to have some fun and talk about the wilder side of B2B marketing. In my time as a Success Manager at Salesforce, I’ve led over 100 Pardot implementations with some of our largest customers. Today, I am focused on working…