Posts About B2B Marketing

Not Just for B2B: How Bunda Fine Jewels Runs B2C Marketing with Pardot

Bunda Fine Jewels is a 50-year-old family-owned business located in Sydney, Australia. Bunda is an internationally renowned fine jewellery house with a reputation for exquisite design and craftsmanship.  When it comes to the types of jewellery sold by Bunda, purchasing decisions can take months and years — sometimes even decades. These long buying cycles and…

How To Turn B2B Commerce Site Traffic Into Recurring Revenue with Pardot

B2B marketers know commerce has gone digital. By next year, 55% of B2B purchases will be made online. What’s more, 83% of B2B buyers expect their B2B marketing experience to be as creative and personalized as their consumer experiences.  Thankfully, B2B marketers can leverage technology to meet these personalization expectations and provide unique online commerce…

Three Trends Affecting Payer Group Sales: Part 1

Welcome to part one of our healthcare payer market blog series! The healthcare payer market has never been more competitive. To win new group sales in today’s market, marketers must be able to deliver more value than their competition, from both a service and customer experience perspective. Let’s dive into three key affecting trends payer…

The 3 Keys To Creating Amazing Real-Time Experiences

Looking ahead in 2019, marketers expect their number one priority and challenge to be creating real-time customer experiences. This has many marketers racing to buy the required technology to create those real-time experiences. The truth, however, is that — while needed — technology is not a silver bullet. Everyone can buy technology, but it takes…

Take the Long View For Customer Success

As a biologist-turned-marketer, Andy Bertera now leads marketing at New England Biolabs (NEB). As executive director of marketing and sales at NEB, Andy is responsible for global marketing operations and U.S. sales and customer service teams. Here are some key takeaways from Andy’s decades of experience in life sciences marketing. Customer journeys don’t end. At…

How to Keep Your Marketing Moving While You’re Out of Office This Summer

Summer means longer days, warmer weather, and unnecessarily long out-of-office memos. But when you’re responsible for important projects and other team members at your company, it can be hard to fully detach yourself from work when you go on vacation. Research shows that vacations improve mental health. And no, we don’t mean checking your email…

What Star Wars Can Teach You About B2B Marketing

For those who love Star Wars, May 4th is one of the most exciting days of the year (besides Life Day, of course). Say “May the 4th” out loud and you’ll understand why — it sounds just like the first words of the saga’s iconic line “May the Force be with you.” The year ahead…

The Four Foundations of a Best-in-Class Marketing Stack

Marketing technology has exploded. As of 2019, chiefmartech.com has found there to be over 7,000 marketing technologies, that is 45X more tools than we had in 2011! This leaves many marketers wondering, “What does a best-in-class marketing stack look like, and what should we be investing in tomorrow?” To give you some solid answers, we’ve…