How to Maintain Customer Relationships While Working Remotely

This post was originally published on the Salesforce blog by Polly Sumner as part of our Leading Through Change series. My job is to ensure every customer gets the most value out of Salesforce, but my passion is establishing and building trust. As the Chief Adoption Officer, I spend more than half my time meeting with customers all around the world….

How to Communicate With Customers During Times of Crisis

This post was originally published on the Salesforce blog by Heidi Robbins as part of our Leading Through Change series. Whether it’s a global issue like COVID-19 or a local emergency, businesses must have a crisis communication plan in place for their customers. This goes beyond minor adjustments to marketing messages. The plan must extend…

How to Build a Campaign Hierarchy for a Business of Any Size

“Wow, you built the campaign hierarchy for Salesforce? How did you figure that out? Can I do that for my small and/or medium business?” That’s the reaction I usually get from our small or medium sized business (SMB) customers here at Salesforce, who are astonished about how I was able to build a campaign hierarchy…

Salesforce Named a January 2020 Gartner Peer Insights Customers’ Choice for Lead Management

The Salesforce team is excited to announce that we have been recognized as a January 2020 Gartner Peer Insights Customers’ Choice for Lead Management.  According to Gartner, “The Gartner Peer Insights Customers’ Choice is a recognition of vendors in this market by verified end-user professionals.” To ensure fair evaluation, Gartner maintains rigorous criteria for recognizing…

4 Future-Proof Marketing Tips from Top CMOs in 2020

There’s always so much happening in marketing, it can be hard to keep up. After all, marketers are at the forefront of connected customer experiences and delivering on everything brands promise. That’s a big responsibility. At the start of Dreamforce 2019, Salesforce’s second annual Chief Marketing Officer Council convened to explore the forces shaping the…

2020 Predictions: 4 Marketing Tactics That Will Drive SMB Growth & Innovation

Ready for a new decade? There’s nothing more exciting than looking at the path ahead. But for marketers at small and medium businesses (SMBs), the road ahead may feel intimidating — technology is rapidly changing, digitization is in demand, new channels are arising, and marketing automation is more common than ever. With that being said,…

3 Things B2B Companies can learn from the B2C Buying Experience

When was the last time you bought something instantaneously? Probably recently. With the advent of Amazon’s one-click ordering, the rise of mobile payments, and the ease of Apple’s App Store, it’s easier than ever to instantly gain access to services. Click a button, and a purchase is made. Today’s consumers expect personalized, instantaneous buying experiences….

Top 5 Takeaways from the B2B Marketing Super Session at Dreamforce

Dreamforce 2019 has officially begun, and we are excited to welcome a week of digital transformation, customer engagement, innovation and, of course, fun! Specifically for B2B Marketers, we have a full week planned. In fact, we already kicked the week off with our B2B Marketing Super Session where we heard from Tracy Eiler, CMO of…