How To Bring A Digital Mindset To Non-Digital Channels

For most of us, making in-store purchases doesn’t take much thought. We have an idea of what we want, go into the store, grab it, and go. Yet, we often find ourselves buying those same items online.  In this podcast, Doug Ryan, RRD’s President of Marketing Solutions, will share how the in-store experience is being…

10 Inspiring Tips from Moms in Marketing

“At the end of the day my most important job is still mom-in-chief.”  – Michelle Obama You don’t have to be a former First Lady to know the special call of motherhood. The work-life balancing act, the late night pampering and early morning meetings, and muting conference calls at a soccer game are all a…

5 Best Practices for a Successful Lead Scoring Model

There are some common scoring and grading scenarios that B2B companies may encounter when setting up a lead qualification model.  And how to handle the different combinations of lead scores and grades vary from company to company.  According to a study by Spear Marketing, 68% of B2B marketers are employing both behavioral and demographic scoring….

How to Adapt Your Marketing to a New Reality

When your business is centered around travel and the world suddenly comes to a standstill, your life and your business changes in an instant. That’s the situation Meagen Eisenberg and her team recently found themselves in.   Meagen is the CMO of TripActions, and when everything in the world started to shift, she was thrust into…

The Zero Moment of Truth: What Is It & Why Should You Care?

The marketing world is plagued with buzzwords. We see them in blog posts, hear them in day-to-day conversations, and read them in industry articles. But there’s one buzzword that may have more substance than most: the “Zero Moment of Truth.”  Coined by Google in their 2011 eBook “ZMOT,” the term refers to the moment in…

Announcing the 2020 Marketing Champions

Today we announce our first class of Marketing Champions, individuals who have achieved expert-level product knowledge and serve as active and involved leaders in the Trailblazer Community. This group will begin a year full of opportunity and career development that amplifies their voices and honors their contributions to help others in the Salesforce ecosystem. Let’s…

4 Ways to Put the Customer at the Center of Your Marketing Strategy

A great mind once said, “As a man thinks, so is he.” How we think of someone or something guides our actions.  This brings me to one of the greatest “customer-first” stories ever told.  In the mid-70’s, a miner walked into a men’s clothing store located in Fairbanks, Alaska to return a set of worn…

5 Trends That Every Media Marketer Should Know

In the blink of an eye, the media industry has transformed from print newspapers, cable television, and radio broadcasting to a massive digital empire. The rise of social media and mobile, Over-The-Top (OTT) streaming, podcasts, and digital publications have all played a major role in this evolution, creating a challenge for Media Marketers to stay…