Automation Is the Magic Pill in Life Sciences Marketing

The buying cycle for many prospects in the life sciences industry is usually long and complex. And their journey to conversion is definitely not linear. Pair this complex buying cycle with other challenges,, such as limited access to healthcare providers (HCPs), and you’re stirring up a recipe for various marketing and sales obstacles. “Over the…

Save Time and Build More with Engagement Studio Copy & Paste

The days of using 10 or more clicks to create the same branches of logic in Engagement Studio are officially a thing of the past! As part of our Winter ’19 Release, B2B marketers can now leverage Engagement Studio Copy & Paste to save time and focus on your most important tasks. Introducing Engagement Studio…

Forrester Names Pardot a Leader in 2018 Wave Evaluation

In the Age of Intelligent Marketing, B2B marketers know that it’s more important than ever to receive smart, actionable insights from your data to target the right accounts with dynamic, customer-centric campaigns. This level of personalization and precision can’t be achieved by simply adding more tools to your martech stack. B2B marketers need a solution…

Lightning Strikes Salesforce Pardot

If you didn’t get a chance to see the Pardot Product Keynote at Dreamforce ’18, there were some pretty huge announcements about the latest product innovations. The Pardot team unveiled the launch of Pardot in Lightning, a single platform experience for marketing and sales. An Intuitive Platform Experience If you are using Sales Cloud in Lightning, Pardot…

Why Marketing, Sales, Admins and Executives Love Pardot in Lightning

Here at nCino, we are very excited about the Pardot Lightning app! This single platform experience has been a game changer and has helped us streamline our internal processes, further aligning sales, marketing and IT. Follow me as I highlight some of the benefits of Pardot in Lightning from the perspective of four key roles…

How iControl ESI Launched a Marketing Campaign in 30 Days

This post originally appeared on the Salesforce blog. I joined iControl ESI as the Vice President of Marketing and Sales at the beginning of November 2017 and faced a difficult task. When I walked in the door, it was fewer than 90 days before our first trade show of the year and the launch of our business…

Three Keys to Successful Physician Referral Management

The consumerization of healthcare doesn’t impact the patient population alone — it also impacts how Health Care Professionals (HCP’s) want to receive marketing communications. With physician expectations being set by non-healthcare industries, heath systems and their referral liaisons need to dramatically improve the way they communicate with PCP’s and referring physicians to stay relevant. And…

How Living in the Alaskan Wilderness Made Me a Better Marketer

Over the last two years, I’ve been fortunate to live and work remotely in four southeast Alaskan villages and towns while my wife was on short-term job assignments. During this combined eight months in the Alaskan frontier, I lived multiple places, from a 200-person native Tlingit village to larger cruise ship port towns of Sitka….