3 Ways Lending Institutions Can Drive Greater Results with Marketing Automation

Beyond the rate and terms of a loan, several factors go into choosing a lending institution. Prospects typically reach out to lenders that they’ve either worked with before, were referred to by a trusted friend or advisor, or found through a quick online search. They expect a fast turn around time and great customer experience….

Pardot Campaigns vs. Salesforce Campaigns

Marketers are well aware of the many definitions of the word “campaign.” We build campaigns to promote products or services, but we also use them to track first-touch in Pardot and relate them to our sales funnels in Salesforce. So which campaign does what? In general, all marketing campaigns, whether Salesforce, Pardot or another tool,…

5 Steps to a Seamless Migration to Pardot

As a lean, 3-person marketing team at Kotter – a rapidly-growing consulting firm – we needed a marketing automation system that could essentially serve as a fourth team member nurturing, scoring, assigning leads, and reporting for us when were tied up with other things. Unfortunately, our first foray into marketing automation wasn’t cutting it. As…

Multi-Touch Magic: Pardot’s Campaign Influence Attribution Models

In October 2017, right before Dreamforce, I was gearing up for my Pardot Specialist exam and trying my best to keep up with everything Pardot when I received an email announcing a new feature. It was Pardot’s Campaign Influence Attribution Models, and it was exactly what I’d been hoping for. This new feature helped you…

Pardot Spring Release New Feature Round-up

With our new features launch this Spring, we’re ready to help marketers make more informed decisions, strengthen their account-based marketing strategies, and offer more personalized experiences to their customers based on a deeper understanding of their data. We know that today’s buyers are more connected than ever before. And, in order to engage with buyers…

3 Tips from the Pardot Health Review

Whether it’s cars, homes, computers, or eyebrows, eventually everything needs a maintenance check, and Pardot is no exception. Perhaps you’re new to an organization with an existing Pardot account or maybe you’ve been working in the same Pardot account for years and feel it would be a good time for a Spring cleaning. No matter…

5 Marketing Automation Myths that are Holding You Back

The lure of marketing automation is clear: companies could increase sales productivity by 14.5 percent while reducing marketing overhead by 12.2 percent. That’s tempting for both marketers and their managers who realize marketing automation – properly implemented – can have extraordinarily positive impact on revenue and efficiency, yet the statistics on marketing automation make quite…

Pardot Tune Up Kit: Your Guide To Revamping Your Account This Year

I’m a huge fan of New Year’s Resolutions. What better time to decide to learn a new skill, quit a bad habit, and re-invest in yourself? This year, we challenge you to include Pardot in your list. Why not resolve to learn how to do something new (have you set up grading yet?), quit a…