How Marketing Automation Has Transformed The Customer Experience at Car Loans Canada

Don’t be the person holding a shovel when everyone else has a backhoe.   With constant buzzwords like automation, artificial intelligence (AI), and machine-learning being tossed around like salad, what is real and what isn’t? I’ll tell you one thing — marketing automation is 100% real. My name is Jesse Perreault and I’ve spent the last…

How Manufacturers Can Use Marketing Automation to Build Better Customer Experiences

The definition of marketing is changing for the manufacturing sector. More and more, B2B customer behaviors are driven by personal experiences as a consumer. Brands that will find success in the future will be the ones that adopt new strategies for connecting and engaging with customers before, during, and after the sale. Just as automation…

How to Drive Prospect Engagement with Einstein’s AI-Powered Behavior Score

Imagine a world where AI could help you nurture your prospects more effectively. That imagination has become a reality thanks to Pardot Einstein! With the June Summer ‘19 release, marketers can now use Einstein Behavior Score as criteria to fuel your Process Builder and Workflow Rule automations in Salesforce — and bring the power of…

The Four Foundations of a Best-in-Class Marketing Stack

Marketing technology has exploded. As of 2019, chiefmartech.com has found there to be over 7,000 marketing technologies, that is 45X more tools than we had in 2011! This leaves many marketers wondering, “What does a best-in-class marketing stack look like, and what should we be investing in tomorrow?” To give you some solid answers, we’ve…

Einstein’s Theory of Buyer Intent

For the informed buyer, what is a true indication of buyer intent? Does reading that white paper really show they’re interested in your new product suite, or are they just staying on top of hot trends in the market? How about opening three emails over the course of a month — are they engaging with…

8 Direct Mail Best Practices for B2B Marketers

Here at Salesforce, we’re re-establishing direct mail as a top tactic to engage our hottest prospects. It’s a great way to grab people’s attention, even if only for a few minutes, which can be HUGE compared to what we see with online interactions. With direct mail, we get to have our product front and center,…

The Case for Lightning: Pardot Edition

If you’re a Salesforce admin, you’ve probably been feeling the pressure to make the transition from Salesforce Classic to Salesforce Lightning since we rolled it out in Winter ’16. But if you’re a Pardot admin or user, you might have happily created an email filter to block out all the Lightning noise and continued on…

3 Ways to Improve KPIs Using Dynamic Content

Marketers are almost always concerned with how our tactics and strategies are holding up. We care about metrics like the number of people who are reading our emails and clicking through to our site, and how many qualified leads our landing pages are generating. And it comes from a good place–ultimately, we just want to…