3 Tips from the Pardot Health Review

Whether it’s cars, homes, computers, or eyebrows, eventually everything needs a maintenance check, and Pardot is no exception. Perhaps you’re new to an organization with an existing Pardot account or maybe you’ve been working in the same Pardot account for years and feel it would be a good time for a Spring cleaning. No matter…

5 Marketing Automation Myths that are Holding You Back

The lure of marketing automation is clear: companies could increase sales productivity by 14.5 percent while reducing marketing overhead by 12.2 percent. That’s tempting for both marketers and their managers who realize marketing automation – properly implemented – can have extraordinarily positive impact on revenue and efficiency, yet the statistics on marketing automation make quite…

Pardot Tune Up Kit: Your Guide To Revamping Your Account This Year

I’m a huge fan of New Year’s Resolutions. What better time to decide to learn a new skill, quit a bad habit, and re-invest in yourself? This year, we challenge you to include Pardot in your list. Why not resolve to learn how to do something new (have you set up grading yet?), quit a…

The Secret Ingredients to Success: The Inside Scoop on Premier Support for Pardot

Premier Support for Salesforce has been around for over 10 years now, and our most successful customers are Premier customers. In fact, Premier Support customers for Salesforce have 2.3x more process automations, 26% increase in sales productivity, and glean 83% more analytics and insights. In the same way, Pardot Premier and Premier+ Support customers are…

4 Things We Can Learn From B2B Marketers Using Marketing Automation

The role of the B2B marketer is in flux. With more channels and more tools to manage than ever before, the line between sales and marketing is blurring. None of these trends are slowing down, and in fact, even more change is likely the more technology and processes evolve. For B2B marketers, evolving technology isn’t…

Why Integrated Marketing and Sales Tech is Critical for B2B Growth

The reasons why your marketing and sales teams go to battle are similar to the reasons two young siblings duke it out. It’s a blame game. Let’s say a baseball mysteriously sails through your window when your kids are playing outside. One pitched the ball and the other swung the bat. So whose fault is…

Maximizing Your Marketing Automation Platform: Creating a Pardot Roadmap

Have you tried to implement a Marketing Automation platform in the past? Did you get the platform setup fairly quickly, send out a few e-mails and then see it lose momentum? The benefits of Marketing Automation are real. If you’re just starting out or starting over with the Pardot platform, consider a road map to…