Why Marketers Should Invest in Artificial Intelligence

It’s the golden age of artificial intelligence (AI). No longer are machine learning algorithms implemented in server rooms with code scripted by research scientists. Instead, AI-driven insights are readily-available with cloud-based software solutions, like Pardot Einstein, which are flexible, simple to integrate, and tremendously powerful. Nevertheless, some marketers remain skeptical regarding the promises of AI….

What Golf Can Teach B2B Marketers About Lead Nurturing

A lot of business happens on the golf course, but B2B marketers can actually learn some valuable lessons from the game itself. Beyond patience and hard work, golf can teach us important strategies for lead nurturing. Tee yourself up for success by applying these lessons from golf to your lead nurturing approach. You need the…

How Manning & Napier Redefined the Financial Services Client Experience

In the financial services industry, customer trust is table stakes. Your clients need to feel they’re receiving personal attention from you — the company that handles their money. Here at Manning & Napier, an investment advisory firm in upstate New York, marketing used to feel like a money pit, as it does for many financial…

How Pardot Uses NPS to Measure User Experience

It’s no secret that customer success is important to Salesforce. In fact, it’s one of our core values and built into our business model. We only succeed when our customers succeed. Therefore, it is important that we ask ourselves: are our customers feeling successful? I work on a team that reviews customer feedback and product…

3 Uses of AI for B2B Marketing You Might Not Have Thought About

Artificial intelligence is your friend, especially as a B2B marketer. In 2018, 30% of B2B marketers used AI — a 25% increase from only 24% of B2B marketers in 2017. Blaze new trails and let technology do the work for you by using AI in these three creative ways. 1. Hyper-customized content delivery Customization doesn’t…

How Manufacturers Can Boost Business with Automation

In the age of the connected customer, B2B buyers are researching and evaluating products, services, and vendors the same way they do in the consumer space. They expect the same personalized, cross-channel experiences from your manufacturing brand that they receive from their favorite B2C brands. If you’re still doing business today the same way you…

Pardot for Financial Services

Today’s customers expect more than ever from the banks, wealth managers, and financial institutions they trust with their money. They are changing the way they shop for, research, and purchase financial products — expecting the same kinds of personalized, cross-channel experiences from their banks and wealth managers that they receive from their favorite brands in…

10 Questions to Ask When Choosing a Marketing Automation Platform

Do you deal with pain, delays, and frustration from a marketing automation platform that doesn’t meet your needs? Have you been putting off switching to a new platform because you’re afraid the time and energy won’t pay off in the end? Before Pardot came along, InsideView, a leader in helping B2B companies accelerate growth through…