How to Create Unique Customer Experiences with Pardot Forms

Getting to know your website audience is an amazing luxury. By understanding the demographics of the prospects and customers viewing your website, B2B marketers can create hyper-personalised digital experiences that increase conversion rates and drive new business. But oftentimes, when prospects engage with your website, it’s not their first time interacting with your brand. The…

How To Turn B2B Commerce Site Traffic Into Recurring Revenue with Pardot

B2B marketers know commerce has gone digital. By next year, 55% of B2B purchases will be made online. What’s more, 83% of B2B buyers expect their B2B marketing experience to be as creative and personalized as their consumer experiences.  Thankfully, B2B marketers can leverage technology to meet these personalization expectations and provide unique online commerce…

Not all Content is Created Equal: How to Setup Custom Scoring Models in Pardot

Pardot offers a great way to score your prospects with its out-of-the-box scoring model. You can add points to a prospect’s score when they open an email, click a link, access content, and much more.  Although the baseline scoring model is a great place to start, it scores all content viewing behavior the same. However,…

How Private Equity Firms Can Differentiate with Marketing Automation

In an increasingly competitive market, it is becoming more and more important for private equity (PE) firms to differentiate themselves from one another. As Pitchbook points out, the number of active private equity firms in the market have increased 189% since 2000. A big part of the growth in the number of private equity firms…

How to Customize the Pardot Lightning App for Your Business

The Pardot Lightning App (PLA) has been out for almost 8 months now, and if you haven’t flipped the switch yet, it’s likely you’ve read about it, heard about it, or maybe stumbled upon it while crawling through Salesforce Help and Training. (If you don’t fall into any of those categories, check out reasons why…

The 3 Keys To Creating Amazing Real-Time Experiences

Looking ahead in 2019, marketers expect their number one priority and challenge to be creating real-time customer experiences. This has many marketers racing to buy the required technology to create those real-time experiences. The truth, however, is that — while needed — technology is not a silver bullet. Everyone can buy technology, but it takes…

When to Say Good-bye: How to Handle Inactive Prospects

While most of us understand what is needed to generate a new lead, identifying when to say “goodbye” to an existing prospect is often much harder to conceptualize. As a result, it’s not uncommon to have email lists with a large number of inactive/unengaged prospects. Exhausting resources to maintain an unengaged email list is a…

How to Keep Your Marketing Moving While You’re Out of Office This Summer

Summer means longer days, warmer weather, and unnecessarily long out-of-office memos. But when you’re responsible for important projects and other team members at your company, it can be hard to fully detach yourself from work when you go on vacation. Research shows that vacations improve mental health. And no, we don’t mean checking your email…