There are few metrics that cause B2B marketers more headaches than ROI. As B2B marketers, this metric is one of the most important for justifying our efforts (and budget requests) to senior management. If you’re deciding whether to pitch a marketing automation system to your c-suite, here are five ways that marketing automation can help you…

One of the key benefits of marketing automation is empowering Sales by providing actionable data on their leads and contacts. We’re talking insight into page visits and form submissions, interaction with Engage Email Templates, visibility into list membership, and automated task creation. These activities are key to qualifying leads, but what if you offer more…

Technology is a funny thing. The way it changes the world we live in is a bit like waking up one morning and looking at all of your most familiar things through a kaleidoscope. Your bed, your favorite chair, the books on your shelf – they’re the same, sort of: the things themselves haven’t changed….

“One of the things that’s always amazed me is that regardless of your available resources, things never slow down. I know that I am busier today than I was when I was a [marketing] team of one.” – Laura Horton, Senior Manager of Marketing Communications at Pardot   In the ever-changing world of B2B sales and marketing,…

55% of B2B companies are using marketing automation technology in 2016, according to Emailmonday. But despite marketing automation’s growing popularity, there’s still a lot of misinformation floating around — both about what marketing automation is and what it isn’t. In this blog post, I’d like to address three of the most common misconceptions I’ve come across in…

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos Jeff Bezos, the founder of Amazon.com, one of America’s most successful organizations, sums up the attitude of companies that…