Recapturing ‘Bounced’ Prospects with Retargeting

Every year, B2B marketers invest a significant amount of time, effort and money into driving traffic to their websites and landing pages to eventually convert prospects into paying customers. With tremendous resource being pumped into these campaigns, you’ll want to make the most of every single prospect. It’s time to start utilizing the power of…

Using Workflow Automation with Pardot

Do you ever wish you had more time in a day to tick more tasks off your never-ending to-do list? You aren’t the only one. Luckily, there’s a new trend in the workplace that can help you save your sanity, without sacrificing your to-do list. It’s called workflow automation and it lets you automate tasks…

7 Useful Marketing Automation Tips

I’m a huge fan of useful, snappy and actionable content. When it comes to marketing automation, that’s exactly what you need to help you engage your prospects and keep them coming back. But did you know just how much you can do with your marketing automation platform? From content creation to organization, marketing automation is…

5 Challenges Your Sales Team Faces That Can Be Overcome with Marketing Automation

Both marketing and sales teams face challenges in developing buyer relationships and communicating effectively with clients and prospects and with each other. Challenges like overly-complicated workflows and passing marketing qualified leads don’t just make for less efficiency, they can also have a direct impact on the customer experience. Tools like marketing automation platforms can help…

How To Conduct A Successful Salesforce Engage Rollout

As the director of digital marketing for CDK Global, I was tasked with owning and rolling out Salesforce Engage to our over 300 sales reps around the country. Having worked with the company for a several years, and seeing tool after tool rollout to our sale organization, I was concerned about how a new tool…

Get Pardot Certified at Destination Success 2017

Destination Success is an immersion in learning like you’ve never seen. Imaging the great hands-on training sessions you’ve experienced at Dreamforce, but now with expert panels, workshops and inspiring keynotes. At Destination Success, the focus is solely on learning. We’re excited to be at Destination Success this year offering a specific Pardot learning track that…

How to Make a Forward-Looking Decision When Investing in Marketing Automation

Last week we talked about How to Make a Case for Investing in Marketing Automation; now let’s talk about what to consider when picking the right vendor for your needs. As we’ve noted before, choosing a marketing automation solutions is largely about understanding your own goals to pick the solution that will best align with them,…