5 Ways Marketing Automation Can Make Your ROI something to Celebrate

There are few metrics that cause B2B marketers more headaches than ROI. As B2B marketers, this metric is one of the most important for justifying our efforts (and budget requests) to senior management. If you’re deciding whether to pitch a marketing automation system to your c-suite, here are five ways that marketing automation can help you…

3 Ways to Re-work Your Folder Structure in Salesforce Pardot

One of the key benefits of marketing automation is empowering Sales by providing actionable data on their leads and contacts. We’re talking insight into page visits and form submissions, interaction with Engage Email Templates, visibility into list membership, and automated task creation. These activities are key to qualifying leads, but what if you offer more…

B2B Engagement Fest: Kyle Coleman’s Engagement Studio Recap

Editor’s Note: This is the third and final recap from our B2B Engagement Fest Webinar Series. We can’t say enough about personalization – especially when it comes to B2B marketing. There is no single approach that will work for all of your customers, no ‘one size fits all’ sticker that you can stick on your marketing…

3 Time-Saving, Money-Making Marketing Automation Connectors

“One of the things that’s always amazed me is that regardless of your available resources, things never slow down. I know that I am busier today than I was when I was a [marketing] team of one.” – Laura Horton, Senior Manager of Marketing Communications at Pardot   In the ever-changing world of B2B sales and marketing,…

How to Overcome 3 Common Barriers to Marketing Automation Success

Even the most successful B2B organizations face tough marketing challenges. This is abundantly clear in Marketing Automation Trends for Success, an April 2016 report from Three Deep and Ascend2. The data in the study comes exclusively from companies that describe their marketing automation strategy as “very successful” — and the results are telling. 94% of best-in-class companies say marketing automation is “very important” to their…

3 Common Misconceptions About Marketing Automation

55% of B2B companies are using marketing automation technology in 2016, according to Emailmonday. But despite marketing automation’s growing popularity, there’s still a lot of misinformation floating around — both about what marketing automation is and what it isn’t. In this blog post, I’d like to address three of the most common misconceptions I’ve come across in…

To Increase B2B Sales and Marketing Results, Focus on the Customer Experience

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos Jeff Bezos, the founder of Amazon.com, one of America’s most successful organizations, sums up the attitude of companies that…