How Payers Can Deliver a More Personalized Customer Experience: Part 2

In Part 1 of this Blog Post Series, Three Trends Affecting Payer Group Sales, we broke down 3 trends that highlight why the importance of differentiate your communication strategy to employers: 1.) highly saturated market, 2.) new entrants, & 3.) increasing customer expectations. These trends means two things if you are selling into a new…

9 Features to Look For in a Marketing Automation Platform

When you choose a marketing automation platform for your business, your go-to comparison criteria will usually be the list of features each potential platform has. These features must solve known business problems and, if you write your business case well, justify the investment in a first-time or replacement marketing automation platform. The problem is, there…

Start Small, Dream Big: How to Get Started with Marketing Automation

Your company just added a marketing automation platform to your martech stack — yay!!  If you’re like me when I first implemented a marketing automation platform, you’re probably really excited. You’re ready to start generating qualified leads on your website, building engaging and dynamic nurture programs, tracking campaign ROI, and becoming an all-around B2B marketing…

5 Ways to Generate More Pipeline with Conversational Marketing

What if you could have high-fidelity sales conversations with your most qualified prospects and convert leads right from your corporate website? Today we’ll talk about how you can do just that using the power of Conversational Marketing. What is Conversational Marketing? Conversational Marketing empowers your sales team to have real-time conversations (using live chat, phone…

How ReviseOnline Uses Pardot to Grow Customer Relationships

ReviseOnline is a new education start-up based in Perth, Australia. They offer comprehensive online studying tools for tests and exams at the senior secondary level (years 11 and 12) in a variety of curricula, including the Victorian Certificate of Education and the Western Australian Certificate of Education. “Revise online” literally means “study online” — which…

Not Just for B2B: How Bunda Fine Jewels Runs B2C Marketing with Pardot

Bunda Fine Jewels is a 50-year-old family-owned business located in Sydney, Australia. Bunda is an internationally renowned fine jewellery house with a reputation for exquisite design and craftsmanship.  When it comes to the types of jewellery sold by Bunda, purchasing decisions can take months and years — sometimes even decades. These long buying cycles and…

How to Report on Marketing Activities with Engagement History

If you’re a Pardot admin, you likely understand the value of marketing automation build on the Salesforce platform. Features like the Pardot Lightning App, Salesforce User Sync, and Connected Campaigns have offered a better user experience and reduced admin time. But in my opinion, the crown jewel of all these new feature is Engagement History….