The role of the B2B marketer is in flux. With more channels and more tools to manage than ever before, the line between sales and marketing is blurring. None of these trends are slowing down, and in fact, even more change is likely the more technology and processes evolve. For B2B marketers, evolving technology isn’t…

The reasons why your marketing and sales teams go to battle are similar to the reasons two young siblings duke it out. It’s a blame game. Let’s say a baseball mysteriously sails through your window when your kids are playing outside. One pitched the ball and the other swung the bat. So whose fault is…

Have you tried to implement a Marketing Automation platform in the past? Did you get the platform setup fairly quickly, send out a few e-mails and then see it lose momentum? The benefits of Marketing Automation are real. If you’re just starting out or starting over with the Pardot platform, consider a road map to…

You could argue that forms are the single most important element on a website for marketing teams. They act as a beam of light in a dark room, piece by piece revealing a bigger picture of your clients and prospects. There are many situations where forms can come in handy, but sometimes it can be…

We’ve all been there: stuck in a seemingly endless quagmire of things that need to get done but are progressing so slowly that it doesn’t make sense, or processes that are more work than the projects themselves. Part of working within an organizational structure is needing to set up a methodological way to move information…

You’ve run an analysis of the options, crunched the numbers, and figured out that marketing automation software is the solution that’s going to revolutionize your pipeline, personalization, engagement, and revenue. Now you just need to convince your executive team to grant you the budget to buy it. No need to stage a live demonstration with 50…

Chances are, if you’re managing a marketing program, you’ve got your hands full with multiple campaigns, asks from different departments and keeping your processes running smoothly. Getting your Pardot instance configured to maximize your success can quite easily take a backseat. It’s not for want of trying, but sometimes other projects take centre stage and…