Pardot Tune Up Kit: Your Guide To Revamping Your Account This Year

I’m a huge fan of New Year’s Resolutions. What better time to decide to learn a new skill, quit a bad habit, and re-invest in yourself? This year, we challenge you to include Pardot in your list. Why not resolve to learn how to do something new (have you set up grading yet?), quit a…

The Secret Ingredients to Success: The Inside Scoop on Premier Support for Pardot

Premier Support for Salesforce has been around for over 10 years now, and our most successful customers are Premier customers. In fact, Premier Support customers for Salesforce have 2.3x more process automations, 26% increase in sales productivity, and glean 83% more analytics and insights. In the same way, Pardot Premier and Premier+ Support customers are…

4 Things We Can Learn From B2B Marketers Using Marketing Automation

The role of the B2B marketer is in flux. With more channels and more tools to manage than ever before, the line between sales and marketing is blurring. None of these trends are slowing down, and in fact, even more change is likely the more technology and processes evolve. For B2B marketers, evolving technology isn’t…

Why Integrated Marketing and Sales Tech is Critical for B2B Growth

The reasons why your marketing and sales teams go to battle are similar to the reasons two young siblings duke it out. It’s a blame game. Let’s say a baseball mysteriously sails through your window when your kids are playing outside. One pitched the ball and the other swung the bat. So whose fault is…

Maximizing Your Marketing Automation Platform: Creating a Pardot Roadmap

Have you tried to implement a Marketing Automation platform in the past? Did you get the platform setup fairly quickly, send out a few e-mails and then see it lose momentum? The benefits of Marketing Automation are real. If you’re just starting out or starting over with the Pardot platform, consider a road map to…

From Form Handlers to Forms: Tips and Tricks for Switching Over

You could argue that forms are the single most important element on a website for marketing teams. They act as a beam of light in a dark room, piece by piece revealing a bigger picture of your clients and prospects. There are many situations where forms can come in handy, but sometimes it can be…

Marketing Automation: Perfect for Productivity

We’ve all been there: stuck in a seemingly endless quagmire of things that need to get done but are progressing so slowly that it doesn’t make sense, or processes that are more work than the projects themselves. Part of working within an organizational structure is needing to set up a methodological way to move information…