How We Tackled Scalability in the Real Estate Industry with Marketing Automation

Marketing automation is everywhere. As more and more businesses move towards digital transformation, there’s an inevitable push toward automating time consuming processes, and scaling the tactics that generate revenue. In the past, marketing has been seen as totally separate from sales, but today, digital media has brought the two teams together, aligning the sales and…

Tips for Lead Nurturing with Marketing Automation

Marketing automation. Check. Awesome campaigns? Check. Leads? Check. Now you just need to figure out how to keep those leads moving down the funnel to sales. The good news is, if you’re using a marketing automation system, then you’re already primed for lead nurturing. It’s got everything you need – from scoring and grading to…

5 Ways Marketing Automation Can Make Your ROI something to Celebrate

There are few metrics that cause B2B marketers more headaches than ROI. As B2B marketers, this metric is one of the most important for justifying our efforts (and budget requests) to senior management. If you’re deciding whether to pitch a marketing automation system to your c-suite, here are five ways that marketing automation can help you…

3 Ways to Re-work Your Folder Structure in Salesforce Pardot

One of the key benefits of marketing automation is empowering Sales by providing actionable data on their leads and contacts. We’re talking insight into page visits and form submissions, interaction with Engage Email Templates, visibility into list membership, and automated task creation. These activities are key to qualifying leads, but what if you offer more…

B2B Engagement Fest: Kyle Coleman’s Engagement Studio Recap

Editor’s Note: This is the third and final recap from our B2B Engagement Fest Webinar Series. We can’t say enough about personalization – especially when it comes to B2B marketing. There is no single approach that will work for all of your customers, no ‘one size fits all’ sticker that you can stick on your marketing…

3 Time-Saving, Money-Making Marketing Automation Connectors

“One of the things that’s always amazed me is that regardless of your available resources, things never slow down. I know that I am busier today than I was when I was a [marketing] team of one.” – Laura Horton, Senior Manager of Marketing Communications at Pardot   In the ever-changing world of B2B sales and marketing,…