Why Small Businesses Need to Optimize Their MarTech Stack

Small and medium-sized businesses (SMBs) face many challenges as they grow. And in our all-digital, work-from-anywhere world, finding the right customer at the right time continues to be an obstacle. But different marketing solutions can help support SMBs as they move forward.  Here are three reasons why SMBs need to invest and optimize in martech…

Advance Your Marketing Career With Salesforce Certification

Businesses are running on Salesforce and looking for people with definitive Salesforce Marketing Cloud and Pardot skills who can help drive customer journeys and enhance customer experience. Set yourself up for success by earning a Salesforce Marketing Certification. Why Get Certified? Today’s marketing transformation is led by innovation, strategy, data, and amazing marketers, like you….

5 (More) Creative Ways to Use Pardot Automation Rules

Marketers, how do you make your day-to-day life easier with automation? What else would you like to automate if you could?  Lead qualification, assignment, notifications, task creation, applying tags, adding to campaigns, or?? Pardot automation allows you to perform seemingly unlimited tasks to help you achieve your overall marketing goals. Automation rules make your job…

How to Stabilize, Reopen, and Grow Your Business to Succeed in the Next Normal

The following is part one in a series about leveraging Pardot for growth. For some, the past few months have been impossibly challenging. For others, new ways to operate as a business have emerged. Many companies have reprioritized their objectives, and pivoted their product and service offerings. It’s been common to see profit taking a…

5 Creative Ways to Use Pardot Automation Rules

Marketers, what parts of your day-to-day would you like to automate if you could?  Would it be lead qualification, assignment, notifications, task creation, applying tags, adding to campaigns, or?? Pardot automation allows you to perform seemingly unlimited tasks to help you achieve your overall marketing goals. Automation rules make your job easier when you need…

How to Qualify a Lead with Marketing Automation

Lead quality has long been a point of contention between marketing and sales. What if you could turn that contention into contentment?   How? By integrating a marketing automation platform. One of the reasons that our sales team loves using marketing automation is because of its lead qualification capabilities.  Lead scoring and lead grading are two…

4 Things to Consider when Migrating Marketing Automation Solutions

Implementing or replacing a marketing automation system is a herculean effort and anybody who’s done it once can attest to that. Changing systems is arguably more difficult than rolling out a brand new one. Why? There are many more factors to consider both internally and externally when you decide to replace an existing solution. Because…

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