Maximizing Your Marketing Automation Platform: Creating a Pardot Roadmap

Have you tried to implement a Marketing Automation platform in the past? Did you get the platform setup fairly quickly, send out a few e-mails and then see it lose momentum? The benefits of Marketing Automation are real. If you’re just starting out or starting over with the Pardot platform, consider a road map to…

From Form Handlers to Forms: Tips and Tricks for Switching Over

You could argue that forms are the single most important element on a website for marketing teams. They act as a beam of light in a dark room, piece by piece revealing a bigger picture of your clients and prospects. There are many situations where forms can come in handy, but sometimes it can be…

Marketing Automation: Perfect for Productivity

We’ve all been there: stuck in a seemingly endless quagmire of things that need to get done but are progressing so slowly that it doesn’t make sense, or processes that are more work than the projects themselves. Part of working within an organizational structure is needing to set up a methodological way to move information…

Convincing Your Executive Team To Try Marketing Automation

You’ve run an analysis of the options, crunched the numbers, and figured out that marketing automation software is the solution that’s going to revolutionize your pipeline, personalization, engagement, and revenue. Now you just need to convince your executive team to grant you the budget to buy it. No need to stage a live demonstration with 50…

Optimizing Your Pardot Instance for Success

Chances are, if you’re managing a marketing program, you’ve got your hands full with multiple campaigns, asks from different departments and keeping your processes running smoothly. Getting your Pardot instance configured to maximize your success can quite easily take a backseat. It’s not for want of trying, but sometimes other projects take centre stage and…

Recapturing ‘Bounced’ Prospects with Retargeting

Every year, B2B marketers invest a significant amount of time, effort and money into driving traffic to their websites and landing pages to eventually convert prospects into paying customers. With tremendous resource being pumped into these campaigns, you’ll want to make the most of every single prospect. It’s time to start utilizing the power of…

Using Workflow Automation with Pardot

Do you ever wish you had more time in a day to tick more tasks off your never-ending to-do list? You aren’t the only one. Luckily, there’s a new trend in the workplace that can help you save your sanity, without sacrificing your to-do list. It’s called workflow automation and it lets you automate tasks…

7 Useful Marketing Automation Tips

I’m a huge fan of useful, snappy and actionable content. When it comes to marketing automation, that’s exactly what you need to help you engage your prospects and keep them coming back. But did you know just how much you can do with your marketing automation platform? From content creation to organization, marketing automation is…