Forrester Names Pardot a Leader in 2018 Wave Evaluation

In the Age of Intelligent Marketing, B2B marketers know that it’s more important than ever to receive smart, actionable insights from your data to target the right accounts with dynamic, customer-centric campaigns. This level of personalization and precision can’t be achieved by simply adding more tools to your martech stack. B2B marketers need a solution…

Lightning Strikes Salesforce Pardot

If you didn’t get a chance to see the Pardot Product Keynote at Dreamforce ’18, there were some pretty huge announcements about the latest product innovations. The Pardot team unveiled the launch of Pardot in Lightning, a single platform experience for marketing and sales. An Intuitive Platform Experience If you are using Sales Cloud in Lightning, Pardot…

Why Marketing, Sales, Admins and Executives Love Pardot in Lightning

Here at nCino, we are very excited about the Pardot Lightning app! This single platform experience has been a game changer and has helped us streamline our internal processes, further aligning sales, marketing and IT. Follow me as I highlight some of the benefits of Pardot in Lightning from the perspective of four key roles…

How iControl ESI Launched a Marketing Campaign in 30 Days

This post originally appeared on the Salesforce blog. I joined iControl ESI as the Vice President of Marketing and Sales at the beginning of November 2017 and faced a difficult task. When I walked in the door, it was fewer than 90 days before our first trade show of the year and the launch of our business…

Three Keys to Successful Physician Referral Management

The consumerization of healthcare doesn’t impact the patient population alone — it also impacts how Health Care Professionals (HCP’s) want to receive marketing communications. With physician expectations being set by non-healthcare industries, heath systems and their referral liaisons need to dramatically improve the way they communicate with PCP’s and referring physicians to stay relevant. And…

How Living in the Alaskan Wilderness Made Me a Better Marketer

Over the last two years, I’ve been fortunate to live and work remotely in four southeast Alaskan villages and towns while my wife was on short-term job assignments. During this combined eight months in the Alaskan frontier, I lived multiple places, from a 200-person native Tlingit village to larger cruise ship port towns of Sitka….

Introducing Nucleus Research: Anatomy of a Decision

How companies market and sell has evolved significantly in the past decade. Today’s B2B marketers need a smart, scalable marketing automation platform to help them drive personalized marketing campaigns, find and nurture leads, close more deals, and maximize returns from marketing efforts. Nucleus Research, an information technology research firm specializing in investigative research and the…

3 Ways Insurance Companies Can Harness the Power of Marketing Automation

Marketers at insurance companies have their work cut out for them. According to a study by Accenture, the number of consumers who perceive that “most insurance carriers are the same in terms of their products and services,” jumped 50% in the last year. Furthermore, the same study revealed that only 27% of customer have a high…