In October 2017, right before Dreamforce, I was gearing up for my Pardot Specialist exam and trying my best to keep up with everything Pardot when I received an email announcing a new feature. It was Pardot’s Campaign Influence Attribution Models, and it was exactly what I’d been hoping for. This new feature helped you…

With our new features launch this Spring, we’re ready to help marketers make more informed decisions, strengthen their account-based marketing strategies, and offer more personalized experiences to their customers based on a deeper understanding of their data. We know that today’s buyers are more connected than ever before. And, in order to engage with buyers…

Whether it’s cars, homes, computers, or eyebrows, eventually everything needs a maintenance check, and Pardot is no exception. Perhaps you’re new to an organization with an existing Pardot account or maybe you’ve been working in the same Pardot account for years and feel it would be a good time for a Spring cleaning. No matter…

The lure of marketing automation is clear: companies could increase sales productivity by 14.5 percent while reducing marketing overhead by 12.2 percent. That’s tempting for both marketers and their managers who realize marketing automation – properly implemented – can have extraordinarily positive impact on revenue and efficiency, yet the statistics on marketing automation make quite…

I’m a huge fan of New Year’s Resolutions. What better time to decide to learn a new skill, quit a bad habit, and re-invest in yourself? This year, we challenge you to include Pardot in your list. Why not resolve to learn how to do something new (have you set up grading yet?), quit a…

Premier Support for Salesforce has been around for over 10 years now, and our most successful customers are Premier customers. In fact, Premier Support customers for Salesforce have 2.3x more process automations, 26% increase in sales productivity, and glean 83% more analytics and insights. In the same way, Pardot Premier and Premier+ Support customers are…

The role of the B2B marketer is in flux. With more channels and more tools to manage than ever before, the line between sales and marketing is blurring. None of these trends are slowing down, and in fact, even more change is likely the more technology and processes evolve. For B2B marketers, evolving technology isn’t…