3 Tips for Making Marketing Automation Work for the Entire Customer Lifecycle

When a customer buys your product, you’re in the driver’s seat to turn them into a loyal customer and a lifelong brand ambassador. And being thoughtful about how you do that can increase user adoption, likelihood to invest more, and diminish the desire to look at a competitor. In fact, according to MarTech, a 5% increase…

Why Marketing Automation is a Wealth Manager’s Biggest Asset

Due to the growing FinTech sector, there is no shortage of easy-to-use apps or investment bots looking to provide financial advice to curious individuals. However, this technology disruption has created new challenges for wealth managers who now have to work to stand out in a crowded marketplace and maintain customer loyalty. While these challenges may seem…

Introducing: GetFeedback for Pardot

Post-sale customer feedback helps companies improve service quality, product value and NPS scores. But why wait until after the purchase is complete to request feedback? The value of feedback can play a huge role during the lead generation and nurture phases, in order to help marketers fully understand the audiences they’re trying to reach. The goal…

3 Ways Lending Institutions Can Drive Greater Results with Marketing Automation

Beyond the rate and terms of a loan, several factors go into choosing a lending institution. Prospects typically reach out to lenders that they’ve either worked with before, were referred to by a trusted friend or advisor, or found through a quick online search. They expect a fast turn around time and great customer experience….

Customer Marketing: Going Beyond the Sale

What exactly is customer marketing? We’re all pretty familiar with customer engagement – and, of course – marketing, but how is customer marketing different and what does that mean for your buyers? To answer that, we need to look at how we utilize our customer relationships. Once a deal is closed, most B2B marketing teams…

New Research Report: B2B Marketing and Lead Nurturing

For the last 15 years I’ve worked in the B2B marketing industry driving leads for both small and large businesses. Over the last 6 years I have set up and deployed marketing automation solutions and managed demand generation teams to help generate pipeline for our sales teams. For me, marketing automation and lead nurturing helped…

Rapidly Convert your Prospects with the 3-2-1 Strategy

As a marketer, how do you rapidly identify your sales-ready prospects? Picture this: you just wrapped up your booth at your industry’s annual conference. Everything is sunshine and rainbows. There were zero last-minute snafus. Your swag was a huge draw and you had a steady stream of interested attendees. Now you have a shiny, massive…

3 Reasons Lead Nurturing is for Everyone

Ah, lead nurturing. We meet again. There’s no shortage of good reasons to make it a core part of your marketing strategy: you’ll build better relationships with customers, you’ll have another chance to recapture cold or dead leads, you’ll stay top of mind and ensure that you’re in front of your prospects when they’re getting…