3 Ways Insurance Companies Can Harness the Power of Marketing Automation

Marketers at insurance companies have their work cut out for them. According to a study by Accenture, the number of consumers who perceive that “most insurance carriers are the same in terms of their products and services,” jumped 50% in the last year. Furthermore, the same study revealed that only 27% of customer have a high…

4 Ways to Enhance Your Prospect Data with GetFeedback + Pardot

How well do you know your audience? Even the most data-minded marketers have to make educated guesses from time to time. Unfortunately, those guesses can lead to unsubscribes and other unfavorable results if you miss the mark by too much. Getting to know the people you’re selling to is essential if you want to be…

3 Tips for Making Marketing Automation Work for the Entire Customer Lifecycle

When a customer buys your product, you’re in the driver’s seat to turn them into a loyal customer and a lifelong brand ambassador. And being thoughtful about how you do that can increase user adoption, likelihood to invest more, and diminish the desire to look at a competitor. In fact, according to MarTech, a 5% increase…

Why Marketing Automation is a Wealth Manager’s Biggest Asset

Due to the growing FinTech sector, there is no shortage of easy-to-use apps or investment bots looking to provide financial advice to curious individuals. However, this technology disruption has created new challenges for wealth managers who now have to work to stand out in a crowded marketplace and maintain customer loyalty. While these challenges may seem…

Introducing: GetFeedback for Pardot

Post-sale customer feedback helps companies improve service quality, product value and NPS scores. But why wait until after the purchase is complete to request feedback? The value of feedback can play a huge role during the lead generation and nurture phases, in order to help marketers fully understand the audiences they’re trying to reach. The goal…

3 Ways Lending Institutions Can Drive Greater Results with Marketing Automation

Beyond the rate and terms of a loan, several factors go into choosing a lending institution. Prospects typically reach out to lenders that they’ve either worked with before, were referred to by a trusted friend or advisor, or found through a quick online search. They expect a fast turn around time and great customer experience….

Customer Marketing: Going Beyond the Sale

What exactly is customer marketing? We’re all pretty familiar with customer engagement – and, of course – marketing, but how is customer marketing different and what does that mean for your buyers? To answer that, we need to look at how we utilize our customer relationships. Once a deal is closed, most B2B marketing teams…

New Research Report: B2B Marketing and Lead Nurturing

For the last 15 years I’ve worked in the B2B marketing industry driving leads for both small and large businesses. Over the last 6 years I have set up and deployed marketing automation solutions and managed demand generation teams to help generate pipeline for our sales teams. For me, marketing automation and lead nurturing helped…