5 Steps to Creating an Effective Scoring Model

Digestible information is everything in the B2B marketing world. Not only do you need data, you need data that you can use immediately and effectively. You may already be a data collecting extraordinaire, but if you’re not using lead scoring, you’re missing a key component of concise lead qualification. A lead score is the most…

Using Marketing Automation Throughout The Customer Lifecycle

Shrinking budgets and shorter attention spans are forcing companies to rethink how they market and sell products. Successful B2B companies understand that marketing automation is key for generating a steady stream of qualified leads in this highly competitive marketplace. We see this in action every day; Our own Pardot customers have reported a 34% boost…

5 Ways Marketing Can Improve the Post-Sale Customer Experience

Repeat customers are the foundation of every successful business, helping generate the type of recurring income that keeps a company financially stable month after month. The first step toward winning repeat business is providing a product or service that customers want to keep buying. The second step is to offer a customer service experience that…

8 Steps for Using B2B Lead Management to Boost Sales Results

Generating leads and converting them to sales often feels like an uphill battle. The key is to break it down into steps. Then, define, measure and optimize each step. It’s called lead management — putting a structure in place that enables you to generate and convert leads as efficiently as possible. If you are building…