Executive Perspective: The CMO Dilemma

Sangram Vajre, Director of Marketing at Pardot, shares his insight on a common dilemma experienced by heads of marketing: should marketing invest in brand awareness or lead generation?  Most heads of marketing at B2B companies are on the chopping block when it comes to delivering more leads, faster. The problem? No matter how many leads…

4 Lethal Lead Management Mistakes

Lead management can be a daunting task, and what works for one company doesn’t always work for another. Your approach to lead management not only affects the marketing team, but also your sales team, your company’s revenue, and all of the leads in your database (if it didn’t sound daunting before, it probably does now,…

Upcoming Webinar: Planning Lead Generation Marketing Programs

Description: Planning B2B lead generation marketing programs that deliver better results is a continually evolving challenge. It requires a focus on prioritizing your objectives, understanding your audiences, choosing the right tactics and ongoing performance improvement. Join us for this practical “how to” review of planning B2B lead generation marketing programs that attract, acquire, nurture and…

Lead Generation Tips from Trick-or-Treaters

October has quite a few lessons to offer marketers, as we’ve learned from our posts about Oktoberfest and haunted houses. But the lessons don’t stop there — have you ever thought about the marketing lessons behind trick-or-treating? That’s right. Even the swarms of kids clamoring for candy on Halloween night can teach us a little…

Upcoming Webinar: From Capture to Close – The Buyer’s Journey

Description: Marketers have a great opportunity these days with marketing automation – the opportunity to really get to know their buyers and help them along their buyer’s journey. From a buyer’s initial interaction with your organization and marketing materials, to the final deal-making handshake, marketing and sales must understand their buyer’s journey in order to…

Upcoming Webinar: In the Trenches – Lead Generation By Example

Date: October 10, 2013 Time: 2:00pm EDT One of the best ways to see what works is to learn from someone who is in the trenches and digging into the details on a daily basis, especially when it comes to demand generation. There can be a lot of moving parts in a demand generation strategy…

Upcoming Webinar: The State of Demand Generation 2013

Date: June 27, 2013 Time: 2:00pm EDT Description: Demand generation is in a constant state of flux and growth, so where do we stand and what does it all look like for the current marketer? Where should we be spending our time and budgets? Let’s take a detailed look at the overall state of things…

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