Improving B2B Lead Gen with Your Company’s Blog

If you’re looking to increase your company’s digital presence and generate more leads, one of your major focuses should be auditing your company’s blog. Does your blog do a good job of answering your buyers’ questions? Are you consistently blogging and optimizing your posts for SEO? Are your titles compelling enough to attract the reader’s attention?…

7 Kinds of Interactive Content that Generate Leads

With the new year comes new goals — and as a marketer that means new lead targets. What are your plans for driving more, better leads in 2015? Check out how these seven types of interactive content can help you meet your New Year’s lead resolutions: 1. Quizzes: Moving beyond the magazine. No longer just…

Why You Should Be Creating a Quarterly Campaign Plan [Template]

While our posts this week have focused largely on the fun, creative aspects of the new year, from inspirational content ideas to annoying business-speak, it’s time to bring it back to a slightly more serious (but necessary) topic for 2015: campaign planning. Chances are, if you generally participate in campaign planning at the beginning of…

3 Overlooked Ways to Increase B2B Landing Page Conversions

A top priority for many B2B companies in the new year will be to optimize any poorly-performing landing pages — but you probably don’t need to read a blog article to understand the benefits of shorter forms and bulleted text, right? But what about some more overlooked ways to optimize your landing pages, like how your…

2 Cool Ways to Start Using Dynamic Content Today

A few months ago, we wrote a post about dynamic content — and why it could be considered marketing’s secret weapon. By making the personalized selling techniques of B2C companies like Amazon accessible to B2B marketers, dynamic content is changing the game for B2B. While every buyer was previously exposed to the same messaging, dynamic…

3 Great Resources to Help Boost Your Lead Gen Efforts

So you have a great product, a talented marketing team, and a collection of valuable content to entice your prospects, but you’re still not seeing the number of conversions that you’d hoped for. What’s the point of having all of these great marketing assets if they’re not going to drive leads, and ultimately, revenue? Sound familiar?…

3 Ways to Identify the Sales-Ready Leads in Your Database

According to SiriusDecisions, 4-10% of the leads in your database are sales-ready, whether you know they are or not. This represents a huge opportunity for marketers to track down existing leads and capitalize on them, instead of funneling the entirety of their budget into programs that can help bring in new leads. 61% of B2B…

How to Drive Lead Generation from Events: The Pardot Way

Ryan Johnston, Demand Generation Manager at Pardot, shares his insight on driving leads from events — specifically, Dreamforce 2013 — in his new blog series. For many companies, a key conference or event has the power to put tens of thousands of ideal prospects in the same location and in the mood to make purchasing…

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