2 Cool Ways to Start Using Dynamic Content Today

A few months ago, we wrote a post about dynamic content — and why it could be considered marketing’s secret weapon. By making the personalized selling techniques of B2C companies like Amazon accessible to B2B marketers, dynamic content is changing the game for B2B. While every buyer was previously exposed to the same messaging, dynamic…

3 Great Resources to Help Boost Your Lead Gen Efforts

So you have a great product, a talented marketing team, and a collection of valuable content to entice your prospects, but you’re still not seeing the number of conversions that you’d hoped for. What’s the point of having all of these great marketing assets if they’re not going to drive leads, and ultimately, revenue? Sound familiar?…

3 Ways to Identify the Sales-Ready Leads in Your Database

According to SiriusDecisions, 4-10% of the leads in your database are sales-ready, whether you know they are or not. This represents a huge opportunity for marketers to track down existing leads and capitalize on them, instead of funneling the entirety of their budget into programs that can help bring in new leads. 61% of B2B…

How to Drive Lead Generation from Events: The Pardot Way

Ryan Johnston, Demand Generation Manager at Pardot, shares his insight on driving leads from events — specifically, Dreamforce 2013 — in his new blog series. For many companies, a key conference or event has the power to put tens of thousands of ideal prospects in the same location and in the mood to make purchasing…

Executive Perspective: The CMO Dilemma

Sangram Vajre, Director of Marketing at Pardot, shares his insight on a common dilemma experienced by heads of marketing: should marketing invest in brand awareness or lead generation?  Most heads of marketing at B2B companies are on the chopping block when it comes to delivering more leads, faster. The problem? No matter how many leads…

4 Lethal Lead Management Mistakes

Lead management can be a daunting task, and what works for one company doesn’t always work for another. Your approach to lead management not only affects the marketing team, but also your sales team, your company’s revenue, and all of the leads in your database (if it didn’t sound daunting before, it probably does now,…

Upcoming Webinar: Planning Lead Generation Marketing Programs

Description: Planning B2B lead generation marketing programs that deliver better results is a continually evolving challenge. It requires a focus on prioritizing your objectives, understanding your audiences, choosing the right tactics and ongoing performance improvement. Join us for this practical “how to” review of planning B2B lead generation marketing programs that attract, acquire, nurture and…

Lead Generation Tips from Trick-or-Treaters

October has quite a few lessons to offer marketers, as we’ve learned from our posts about Oktoberfest and haunted houses. But the lessons don’t stop there — have you ever thought about the marketing lessons behind trick-or-treating? That’s right. Even the swarms of kids clamoring for candy on Halloween night can teach us a little…