How to Build a Killer Landing Page

Let’s talk landing pages. While it may not be the most glamorous element of online marketing, the ability to build an effective landing page is downright critical to successful lead generation. But you don’t need me to tell you that; you probably wouldn’t be reading this blog post if you didn’t already know the importance…

How to Perfect Your Lead Generation Strategy (Part 2): Quality Beats Quantity

David DiGiammarino and Paymaun Rezai, Client Advocates at Pardot, team up to share their best practices advice on lead generation in their new blog series. This post is part two of three on lead generation strategies. Last week, we discussed attracting a high-volume of leads. While volume is important, ultimately, quality beats quantity. The number of…

How to Perfect Your Lead Generation Strategy (Part 1): Attract a Ton of Leads

David DiGiammarino and Paymaun Rezai, Client Advocates at Pardot, team up to share their best practices advice on lead generation in their new blog series. This post is part one of three on lead generation strategies. Generating leads is table stakes for any business. You don’t just want leads. You need leads. But how do…

8 Ways to Drastically Improve Your B2B Conversion Rates

Last week, we wrote about several ways that B2B marketers can improve their overall marketing and selling strategies. Today, I’d like to dive a bit deeper into one of the topics we covered in that article: improving your conversion rates. I’ve often heard marketers ask, “What would you consider a good conversion rate?” This is a great question,…

How to Ensure Your B2B Website is Effective and User-Friendly [Expert Interview]

Meet Cliff Seal. Today we’re joined by special guest Cliff Seal, a prominent expert in the Atlanta tech community and a tenured member of the Pardot team. Cliff is here to share on an area of his User Experience (UX) expertise that is particularly pertinent to B2B marketers: website effectiveness and lead generation.  Read up! And…

Improving B2B Lead Gen with Your Company’s Blog

If you’re looking to increase your company’s digital presence and generate more leads, one of your major focuses should be auditing your company’s blog. Does your blog do a good job of answering your buyers’ questions? Are you consistently blogging and optimizing your posts for SEO? Are your titles compelling enough to attract the reader’s attention?…

7 Kinds of Interactive Content that Generate Leads

With the new year comes new goals — and as a marketer that means new lead targets. What are your plans for driving more, better leads in 2015? Check out how these seven types of interactive content can help you meet your New Year’s lead resolutions: 1. Quizzes: Moving beyond the magazine. No longer just…

Why You Should Be Creating a Quarterly Campaign Plan [Template]

While our posts this week have focused largely on the fun, creative aspects of the new year, from inspirational content ideas to annoying business-speak, it’s time to bring it back to a slightly more serious (but necessary) topic for 2015: campaign planning. Chances are, if you generally participate in campaign planning at the beginning of…