How to Perfect Your Lead Generation Strategy (Part 1): Attract a Ton of Leads

David DiGiammarino and Paymaun Rezai, Client Advocates at Pardot, team up to share their best practices advice on lead generation in their new blog series. This post is part one of three on lead generation strategies. Generating leads is table stakes for any business. You don’t just want leads. You need leads. But how do…

8 Ways to Drastically Improve Your B2B Conversion Rates

Last week, we wrote about several ways that B2B marketers can improve their overall marketing and selling strategies. Today, I’d like to dive a bit deeper into one of the topics we covered in that article: improving your conversion rates. I’ve often heard marketers ask, “What would you consider a good conversion rate?” This is a great question,…

How to Ensure Your B2B Website is Effective and User-Friendly [Expert Interview]

Meet Cliff Seal. Today we’re joined by special guest Cliff Seal, a prominent expert in the Atlanta tech community and a tenured member of the Pardot team. Cliff is here to share on an area of his User Experience (UX) expertise that is particularly pertinent to B2B marketers: website effectiveness and lead generation.  Read up! And…

Improving B2B Lead Gen with Your Company’s Blog

If you’re looking to increase your company’s digital presence and generate more leads, one of your major focuses should be auditing your company’s blog. Does your blog do a good job of answering your buyers’ questions? Are you consistently blogging and optimizing your posts for SEO? Are your titles compelling enough to attract the reader’s attention?…

7 Kinds of Interactive Content that Generate Leads

With the new year comes new goals — and as a marketer that means new lead targets. What are your plans for driving more, better leads in 2015? Check out how these seven types of interactive content can help you meet your New Year’s lead resolutions: 1. Quizzes: Moving beyond the magazine. No longer just…

Why You Should Be Creating a Quarterly Campaign Plan [Template]

While our posts this week have focused largely on the fun, creative aspects of the new year, from inspirational content ideas to annoying business-speak, it’s time to bring it back to a slightly more serious (but necessary) topic for 2015: campaign planning. Chances are, if you generally participate in campaign planning at the beginning of…

3 Overlooked Ways to Increase B2B Landing Page Conversions

A top priority for many B2B companies in the new year will be to optimize any poorly-performing landing pages — but you probably don’t need to read a blog article to understand the benefits of shorter forms and bulleted text, right? But what about some more overlooked ways to optimize your landing pages, like how your…

2 Cool Ways to Start Using Dynamic Content Today

A few months ago, we wrote a post about dynamic content — and why it could be considered marketing’s secret weapon. By making the personalized selling techniques of B2C companies like Amazon accessible to B2B marketers, dynamic content is changing the game for B2B. While every buyer was previously exposed to the same messaging, dynamic…