Stop Scaring Away Prospective Clients!

We’ve all made embarrassing mistakes at work before. Whether you accidentally tweeted a photo of your dog to your company’s ten thousand followers, or you called your boss “mom,” these mistakes are usually pretty benign. But what happens when your mistake scares off a potentially big sale? Mom — er…your CMO — would not be…

Your Essential Website Launch Checklist

The launch or re-launch of your company website is a huge and exciting milestone (albeit a daunting one). It marks a new beginning for your brand. Your new website will also determine your potential customers’ first impressions of your brand, impact your lead generation efforts, and determine how you are perceived across the web. In this…

How to Perfect Your Lead Generation Strategy (Part 3): Love Your Existing Clients

David DiGiammarino and Paymaun Rezai, Client Advocates at Pardot, team up to share their best practices advice on lead generation in their new blog series. This post is part three of three on lead generation strategies. View parts one and two here: How to Perfect Your Lead Generation Strategy: Attract a Ton of Leads How to Perfect…

How to Build a Killer Landing Page

Let’s talk landing pages. While it may not be the most glamorous element of online marketing, the ability to build an effective landing page is downright critical to successful lead generation. But you don’t need me to tell you that; you probably wouldn’t be reading this blog post if you didn’t already know the importance…

How to Perfect Your Lead Generation Strategy (Part 2): Quality Beats Quantity

David DiGiammarino and Paymaun Rezai, Client Advocates at Pardot, team up to share their best practices advice on lead generation in their new blog series. This post is part two of three on lead generation strategies. Last week, we discussed attracting a high-volume of leads. While volume is important, ultimately, quality beats quantity. The number of…

How to Perfect Your Lead Generation Strategy (Part 1): Attract a Ton of Leads

David DiGiammarino and Paymaun Rezai, Client Advocates at Pardot, team up to share their best practices advice on lead generation in their new blog series. This post is part one of three on lead generation strategies. Generating leads is table stakes for any business. You don’t just want leads. You need leads. But how do…

8 Ways to Drastically Improve Your B2B Conversion Rates

Last week, we wrote about several ways that B2B marketers can improve their overall marketing and selling strategies. Today, I’d like to dive a bit deeper into one of the topics we covered in that article: improving your conversion rates. I’ve often heard marketers ask, “What would you consider a good conversion rate?” This is a great question,…

How to Ensure Your B2B Website is Effective and User-Friendly [Expert Interview]

Meet Cliff Seal. Today we’re joined by special guest Cliff Seal, a prominent expert in the Atlanta tech community and a tenured member of the Pardot team. Cliff is here to share on an area of his User Experience (UX) expertise that is particularly pertinent to B2B marketers: website effectiveness and lead generation.  Read up! And…

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