3 SEO & SEM Tips for B2B Marketers in 2016 [New Webinar]

As we gear up for the final two installments of the Pardot B2B Bootcamp Webinar Series, we’ve got search on the brain. Search engine marketing and search engine optimization best practices are constantly changing, and it can be hard to keep up. Fortunately, we’ve got some experts on deck ready to help you whip your marketing into shape. Join Katie Blair…

Call-to-Action Checklist: 6 Tips for Higher B2B Conversions

On average, just 1-4% of B2B landing page visitors convert to leads (BrightInfo). This is understandably discouraging for marketers who have spent countless hours identifying relevant offers, buying premium ad space, and designing landing pages to generate leads. What is going wrong? There’s no easy answer, but one often overlooked element of B2B landing pages could be a major factor: the call-to-action….

The Shifting State of Display Advertising in 2016

Display advertising is old enough to buy beer. Back in 1994, the first banner ad hit the web, and the marketing industry was forever changed. Of course, some might say it changed for the worse. The early days of the internet were plagued with pop-ups and other ads that screamed (sometimes quite literally) at consumers. We’ve…

Stop Scaring Away Prospective Clients!

We’ve all made embarrassing mistakes at work before. Whether you accidentally tweeted a photo of your dog to your company’s ten thousand followers, or you called your boss “mom,” these mistakes are usually pretty benign. But what happens when your mistake scares off a potentially big sale? Mom — er…your CMO — would not be…

Your Essential Website Launch Checklist

The launch or re-launch of your company website is a huge and exciting milestone (albeit a daunting one). It marks a new beginning for your brand. Your new website will also determine your potential customers’ first impressions of your brand, impact your lead generation efforts, and determine how you are perceived across the web. In this…

How to Perfect Your Lead Generation Strategy (Part 3): Love Your Existing Clients

David DiGiammarino and Paymaun Rezai, Client Advocates at Pardot, team up to share their best practices advice on lead generation in their new blog series. This post is part three of three on lead generation strategies. View parts one and two here: How to Perfect Your Lead Generation Strategy: Attract a Ton of Leads How to Perfect…

How to Build a Killer Landing Page

Let’s talk landing pages. While it may not be the most glamorous element of online marketing, the ability to build an effective landing page is downright critical to successful lead generation. But you don’t need me to tell you that; you probably wouldn’t be reading this blog post if you didn’t already know the importance…

How to Perfect Your Lead Generation Strategy (Part 2): Quality Beats Quantity

David DiGiammarino and Paymaun Rezai, Client Advocates at Pardot, team up to share their best practices advice on lead generation in their new blog series. This post is part two of three on lead generation strategies. Last week, we discussed attracting a high-volume of leads. While volume is important, ultimately, quality beats quantity. The number of…