Searching for a Pot of Lead Generation Gold

When you really boil it down, the basic job of a B2B marketer is to create as many qualified leads as possible, and ultimately track those leads through to a sale. We come to work every day thinking about how we can best drive interest, awareness, and action around what we offer. We’re measured on hard…

Gone Fishing… for Leads

Just like you, our marketing team here at Pardot spends a lot of brainpower figuring out how to best connect with potential customers and load our pipeline with leads. Because, like you, we know that a steady stream of high-quality leads is key to hitting our sales targets. When we welcome a new customer, it’s…

3 B2B Landing Pages You’ll Want to Copy [Checklist]

Last year, I spent hours scouring the web for excellent landing pages to feature in our B2B Landing Page Inspiration SlideShare. I wasn’t disappointed — I found some amazing designs! — but it was a time-consuming task. If only I had known about Crayon, my new digital marketing obsession. Crayon is an ingenious website that allows marketers to browse millions of…

A People-Centric Approach to B2B Marketing

Editor’s Note: Today we’re excited to welcome two contributors from Google to our blog. Christina Rohde, Account Manager, and Andrew Brooks, Sr. Account Executive at Google, share their expertise on attracting an audience.  Think about about the very familiar situation of going out for a nice meal. You are meeting a friend at that new Italian restaurant…

6 Important Takeaways From B2B Marketing Bootcamp

In January, our goal was to help you kick your marketing into high gear with our B2B Marketing Bootcamp webinar series. We enlisted six in-house experts and four pros from other top companies to devise a (completely painless!) bootcamp to help you shape up everything from your content marketing to ROI reporting. We wrapped up the series last…

3 SEO & SEM Tips for B2B Marketers in 2016 [New Webinar]

As we gear up for the final two installments of the Pardot B2B Bootcamp Webinar Series, we’ve got search on the brain. Search engine marketing and search engine optimization best practices are constantly changing, and it can be hard to keep up. Fortunately, we’ve got some experts on deck ready to help you whip your marketing into shape. Join Katie Blair…

Call-to-Action Checklist: 6 Tips for Higher B2B Conversions

On average, just 1-4% of B2B landing page visitors convert to leads (BrightInfo). This is understandably discouraging for marketers who have spent countless hours identifying relevant offers, buying premium ad space, and designing landing pages to generate leads. What is going wrong? There’s no easy answer, but one often overlooked element of B2B landing pages could be a major factor: the call-to-action….

The Shifting State of Display Advertising in 2016

Display advertising is old enough to buy beer. Back in 1994, the first banner ad hit the web, and the marketing industry was forever changed. Of course, some might say it changed for the worse. The early days of the internet were plagued with pop-ups and other ads that screamed (sometimes quite literally) at consumers. We’ve…

Ready to see how marketing automation can help you grow at record speeds?
Request a personalized demo today!
Need help?No problem. Chat with our sales experts or call us at 1-800-667-6389.