Traffic Doesn’t Equal Revenue: How to Generate More Qualified Leads

One of my personal pet peeves is frequently misunderstood and misquoted numbers and statistics. Mistaking correlation for causation can lead people to think that more traffic equals more revenue, but it’s not so simple. In Season 2 of Silicon Valley, the character Russ Hanneman gives advice to his colleague Richard Hendricks saying: “If you have…

3 Marketing Campaign Blueprints You Can Steal

“Every channel, every time is not an effective strategy.” – Ryan Johnston, Senior Manager of Demand Generation at Pardot   With over five years of marketing operations experience at Pardot under his belt, Ryan Johnston is a marketing campaign pro. He was the second member of the Pardot marketing team back in the day, so he knows a thing…

How to Generate Leads with Sponsored InMail on LinkedIn

Marketing on LinkedIn is a-changin’. It’s been just over a year since the social network giant relaunched Sponsored InMail for marketers, and recently they announced another new offering: Account Targeting. What is Sponsored InMail? While any Premium LinkedIn user can send InMail to folks they’re not connected with, Sponsored InMail is a different breed. For one thing,…

Building a B2B Marketing Campaign Blueprint [WEBINAR]

Campaign. It’s one of the of the trickiest words in the marketing dictionary. This seemingly innocent term can mean so many things. Your definition of a campaign might be different than mine, and even different from the guy down the hall from you. Plus, there are Salesforce campaigns, Pardot campaigns, email campaigns, social campaigns… the…

Launching a Webinar Program To Drive Lead Generation

Let’s face it – the first time most marketers dive into the world of webinars, they have NO idea what to expect. Webinars are a living, breathing thing, and you have to be organized, yet flexible. Process-oriented, yet agile. Easier said than done, right? Here are a few tips that will keep you on top…

Searching for a Pot of Lead Generation Gold

When you really boil it down, the basic job of a B2B marketer is to create as many qualified leads as possible, and ultimately track those leads through to a sale. We come to work every day thinking about how we can best drive interest, awareness, and action around what we offer. We’re measured on hard…

Gone Fishing… for Leads

Just like you, our marketing team here at Pardot spends a lot of brainpower figuring out how to best connect with potential customers and load our pipeline with leads. Because, like you, we know that a steady stream of high-quality leads is key to hitting our sales targets. When we welcome a new customer, it’s…

3 B2B Landing Pages You’ll Want to Copy [Checklist]

Last year, I spent hours scouring the web for excellent landing pages to feature in our B2B Landing Page Inspiration SlideShare. I wasn’t disappointed — I found some amazing designs! — but it was a time-consuming task. If only I had known about Crayon, my new digital marketing obsession. Crayon is an ingenious website that allows marketers to browse millions of…