Call-to-Action Checklist and Tips to Grow B2B Conversions

Not every lead that visits your website will convert. An analysis of lead generation landing pages across 10 different industries (with over 74 million visitors) showed the average landing page conversion rate is 4.02%. This may be discouraging for marketers who have spent countless hours identifying relevant offers, buying premium ad space, and designing landing…

4 Winning Strategies to Generate Qualified Leads for Sales (and Marketing)

There is nothing worse for a salesperson than realizing their pipeline is bottlenecked with unqualified leads.  Working with an unqualified lead is like going on a blind date. You’re hoping for a perfect match, but you really have no idea what you’re walking into. About two minutes in, you feel the urge to ditch.  Why?…

How to Build a Campaign Hierarchy for a Business of Any Size

“Wow, you built the campaign hierarchy for Salesforce? How did you figure that out? Can I do that for my small and/or medium business?” That’s the reaction I usually get from our small or medium sized business (SMB) customers here at Salesforce, who are astonished about how I was able to build a campaign hierarchy…

How to Attract New Healthcare Leads with Inbound Marketing and Engage Them in Real Time

Today’s healthcare professionals prefer to be marketed to through digital channels. As a result, the most effective healthcare and life sciences (HLS) marketing is now digital marketing. This has opened up a whole new world of opportunities for HLS marketers, who used to rely on in-person meetings to build relationships with clients.  Now, HLS marketers…

How Melbourne Tractors Built a Better Customer Experience with Salesforce

Melbourne Tractors Group is a family-owned and managed business with more than 30 years in the earthmoving, construction, and agriculture industries. Over the last several years, the company has seen significant growth and now competes with the Caterpillar’s and John Deere’s of the World. To achieve this level of success, Melbourne Tractors had to find…

More Meaningful Demand Generation: A Conversation with Nate Skinner

Demand generation has evolved. Digital marketing isn’t just about the quantity of clicks anymore — it’s about the quality of clicks. Teams are getting smarter about demand generation, working to get qualified leads to engage with B2B brand websites in truly meaningful ways. Pardot VP of Marketing, Nate Skinner, was recently interviewed for the latest…

New E-book: How to Turn Your Website into a Lead Generation Machine

We’ve all heard the phrase, “Don’t judge a book by its cover.” Yet, as humans, we are all guilty of making a snap judgment based on first impressions. When talking about your company and the solutions you offer, your website is often the first impression a potential prospect will have of your brand. Today’s marketers…

Celebrating the Harvest: How to Generate & Nurture Leads You’ll Be Thankful For

The first Thanksgiving was a three-day festival held in Plymouth, Massachusetts, to celebrate the harvest of autumn 1621. After a particularly harsh winter the year prior, the English settlers were especially grateful for their yield, and shared the feast with the Wampanoag people who taught them to hunt and fish. Now just as then, Thanksgiving…