Celebrating the Harvest: How to Generate & Nurture Leads You’ll Be Thankful For

The first Thanksgiving was a three-day festival held in Plymouth, Massachusetts, to celebrate the harvest of autumn 1621. After a particularly harsh winter the year prior, the English settlers were especially grateful for their yield, and shared the feast with the Wampanoag people who taught them to hunt and fish. Now just as then, Thanksgiving…

5 Tips to Turn Your Website Into a Lead Generation Machine

Hello fellow marketer, I bet I know why you’re here. You’ve got a big marketing number and you want your website to pull its weight–to bring in a bunch of leads, generate more pipeline than anyone ever imagined was possible, and make your marketing numbers look amazing. But, before we get to that I have…

5 Essential Elements of A Successful Lead Generation Strategy

Lead generation is a key component of a B2B marketer’s toolkit. Sales teams rely on their marketing counterparts to find and nurture qualify leads through the funnel, which is no small task. But according to Cience, lead generation is a key pain point for 60% of marketers. Often times, it’s hard to even know where…

Chumming for Leads: How to Up Your Lead Generation Strategy

It’s the 30th Anniversary of Discovery Channel’s Shark Week! We’re using it as a chance to have some fun and talk about the wilder side of B2B marketing. Developing a new lead generation strategy can be like staring out at open water. Anything could be lurking out there waiting to be hooked… or waiting to…

3 Ways Lending Institutions Can Drive Greater Results with Marketing Automation

Beyond the rate and terms of a loan, several factors go into choosing a lending institution. Prospects typically reach out to lenders that they’ve either worked with before, were referred to by a trusted friend or advisor, or found through a quick online search. They expect a fast turn around time and great customer experience….

The Pros of Online Advertising

With the rise of strategies like inbound marketing that emphasize content for attracting prospects, it’s no surprise that B2B marketers can be a little wary of good old fashioned advertising. How do you fit it into your strategy? You don’t want to do too much, but you also don’t want to do too little. In…

Using Peer Research and Survey Data to Drive Lead Generation

Peer research is a much overlooked resource for B2B marketers, but it’s actually one of the most helpful methods of teasing out buyers pain points. For example, on average, prospects receive over 3 invitations per day to attend webinars, download case studies or read the latest white paper. How do you cut through all that…

Optimizing Your Website for Lead Generation

These days, everyone has a website. In fact, more people have websites than brick-and-mortar stores. It can be easy to get caught up in going digital and forget that a website works the same way that a brick-and-mortar store does: it’s the first experience that prospects will have with your business, so you really want…