5 Key Takeaways from SiriusDecisions Summit ’19

We just wrapped up SiriusDecisions Summit 2019 which took place from May 5th – 8th in Austin, Texas. With over 3,500+ attendees and 17 session tracks, there was no shortage of B2B inspiration at this year’s event. The Summit centered around the theme of “TOGETHER: Achieving High Performance by Aligning the B-to-B Revenue Engine,” and…

A Perfect Week with Pardot at SiriusDecisions Summit ’19

A Perfect Week with Pardot at SiriusDecisions Summit ’19 We’re packing up our dancing boots and thirst for B2B marketing knowledge in anticipation of this year’s SiriusDecisions Summit in Austin, Texas! It’s our second year taking SiriusDecisions Summit by storm, and we’re excited to bring you a fun-filled booth, can’t-miss sessions, a Trailblazer Lunch-n-Learn, and…

10 B2B Marketing Tips I Learned From the World Tour Boston

Last week, I walked in the Hynes Convention Center for my second Salesforce World Tour in Boston. I was pumped up and ready for a fun filled day of learning, networking and trailblazing. Vala Afshar was the opening speaker at the Pre-Tour Gathering, and let me tell you — if you haven’t had the chance…

Tips for Using B2B Marketing Automation Before, During, and After Events

You spend weeks, months, maybe even a year prepping for a huge event. You’ve got the fancy trade show booth, a perfect elevator pitch, slick new collateral, and matching polos for you and your team. But what happens beyond the expo hall? Your event marketing strategy doesn’t end after you’ve shaken all the hands and…

Pardot Goes Bigger Than Ever for B2B Marketers at Dreamforce ’18

Calling all Trailblazers in B2B Marketing! If you didn’t already know, it’s an amazing time to be a B2B marketer. In this age of the connected customer, it’s more important than ever to receive smart, actionable insights from your data in order to target the right accounts with dynamic, customer-centric campaigns. This year, Salesforce Pardot is going…

Pet The Pawdot Puppies At Dreamforce

This year, we’ve got a real treat in store for our B2B Marketing trailblazers: we’re bringing Pawdot Puppies to Dreamforce! If you’re around the Palace Hotel, you can stop by to pet some puppies and relax – and that’s not all, our furry guests are part of a bigger initiative to help local pets in…

3 Scary Good Pardot Things At Dreamforce 2017

BOO! Happy Halloween everyone! We’re carving jack-o-lanterns and getting our trick-or-treat candy ready, even while we count down the last week until Dreamforce. It’s full steam ahead next week, and with all the excitement in the air, it’s time to start thinking big. Pack your bags, grab your favourite scarves, and get ready for some…