Four Key Takeaways from #CNX19 Every Regulated Marketer Needs to Know

It was an incredible Connections for regulated industries marketers. With more than 30 dedicated sessions for both financial services and health and life science across our entire product portfolio, there were more opportunities to share best practices, network with peers, and engage with experts than ever before. If you missed a few sessions, or weren’t…

#CNX19 Recap: Salesforce for B2B Marketing

Today’s B2B marketers know that marketing technology is rapidly evolving — we are now more connected than ever before. These technological innovations have allowed marketers to create incredibly differentiated customer experiences across new and exciting interactive channels. For example, last year, the Pardot marketing team ran an entire sales enablement campaign powered by virtual reality….

A Perfect Week with Pardot at Connections ’19

We’re ready to blow into the Windy City for Connections ’19! Along with our love for springtime in Chicago, we’re bringing you over 25 sessions for B2B marketers, the Pardot Peak Room featuring Trailblazer Fireside Chats and Genius Bar Appointments, Circles of Success, the Customer Engagement Lodge, the Campground Demo Stations, and the Pardot Rooftop…

5 Key Takeaways from SiriusDecisions Summit ’19

We just wrapped up SiriusDecisions Summit 2019 which took place from May 5th – 8th in Austin, Texas. With over 3,500+ attendees and 17 session tracks, there was no shortage of B2B inspiration at this year’s event. The Summit centered around the theme of “TOGETHER: Achieving High Performance by Aligning the B-to-B Revenue Engine,” and…

A Perfect Week with Pardot at SiriusDecisions Summit ’19

A Perfect Week with Pardot at SiriusDecisions Summit ’19 We’re packing up our dancing boots and thirst for B2B marketing knowledge in anticipation of this year’s SiriusDecisions Summit in Austin, Texas! It’s our second year taking SiriusDecisions Summit by storm, and we’re excited to bring you a fun-filled booth, can’t-miss sessions, a Trailblazer Lunch-n-Learn, and…

10 B2B Marketing Tips I Learned From the World Tour Boston

Last week, I walked in the Hynes Convention Center for my second Salesforce World Tour in Boston. I was pumped up and ready for a fun filled day of learning, networking and trailblazing. Vala Afshar was the opening speaker at the Pre-Tour Gathering, and let me tell you — if you haven’t had the chance…

Tips for Using B2B Marketing Automation Before, During, and After Events

You spend weeks, months, maybe even a year prepping for a huge event. You’ve got the fancy trade show booth, a perfect elevator pitch, slick new collateral, and matching polos for you and your team. But what happens beyond the expo hall? Your event marketing strategy doesn’t end after you’ve shaken all the hands and…