Tips for Using B2B Marketing Automation Before, During, and After Events

You spend weeks, months, maybe even a year prepping for a huge event. You’ve got the fancy trade show booth, a perfect elevator pitch, slick new collateral, and matching polos for you and your team. But what happens beyond the expo hall? Your event marketing strategy doesn’t end after you’ve shaken all the hands and…

Pardot Goes Bigger Than Ever for B2B Marketers at Dreamforce ’18

Calling all Trailblazers in B2B Marketing! If you didn’t already know, it’s an amazing time to be a B2B marketer. In this age of the connected customer, it’s more important than ever to receive smart, actionable insights from your data in order to target the right accounts with dynamic, customer-centric campaigns. This year, Salesforce Pardot is going…

Pet The Pawdot Puppies At Dreamforce

This year, we’ve got a real treat in store for our B2B Marketing trailblazers: we’re bringing Pawdot Puppies to Dreamforce! If you’re around the Palace Hotel, you can stop by to pet some puppies and relax – and that’s not all, our furry guests are part of a bigger initiative to help local pets in…

3 Scary Good Pardot Things At Dreamforce 2017

BOO! Happy Halloween everyone! We’re carving jack-o-lanterns and getting our trick-or-treat candy ready, even while we count down the last week until Dreamforce. It’s full steam ahead next week, and with all the excitement in the air, it’s time to start thinking big. Pack your bags, grab your favourite scarves, and get ready for some…

3 More Can’t-Miss Sessions for B2B Marketers at Dreamforce ’17

Don’t forget to register for the first-ever B2B Marketing Keynote: Marketing That Sales Teams Love! I hope you’re as excited as I am about the B2B Marketer’s Keynote at Dreamforce 17, and if you are, you’ve probably already enrolled for ‘How Amazon Built the World’s Largest Pardot Instance’ session as well. But here are three…

Pardot at Dreamforce: The B2B Marketer’s Agenda

Last year, Pardot hosted a special space for B2B marketers to connect, network and learn alongside one another – and this year, we’ll have two! For Dreamforce 17, we’re located in the Palace Hotel: upstairs in the B2B Marketing Lookout, and downstairs in the B2B Marketing Station. Swing by for lunch, coffee and good times…

Achieve Your Dreamforce Goals: Sessions Designed for Customer Success

Dreamforce is a crazy, fast-paced week chock full of valuable content, case studies, and inspiration (and some pretty incredible parties *cough* …I mean networking opportunities). Whether it’s your first time attending or you’re a Dreamforce veteran, you’ll want a plan to ensure you make the most of your week. As a Pardot customer, where do…