The majority of marketers have taken a visual approach to describing the way a buyer interacts with a brand and goes from being an unidentified prospect to a converted customer. The two most common visuals of the customer journey are the funnel and the circle.  The funnel maps prospects moving from the wide awareness phase…

Spammers often obtain new IP addresses and send out as many emails as possible. Once they are blocked, spammers repeat the cycle — new IP address, send a ton of email, and get blocked again.  Consequently, ISP (Internet Service Providers) limit the amount of emails they will accept from IPs with no sender reputation. Emails…

Over the next few weeks, we are going to dive into the best practices for email marketers (psst…check out all 50 here). Marketers know that designing an email campaign combines art and science. Your campaign needs to have well structured HTML, but also include appealing and relevant content. Your campaign needs to use data to…

Welcome journeys — those email campaigns that introduce and onboard new customers — are critical in helping brands make a good first impression. After all, customers are most engaged and most primed for your message when they first sign up. It’s a brand’s biggest opportunity to create loyalty among their customers. It’s also important to…