Marketing automation has made it easier than ever for B2B brands to send personalized emails to their customers. That doesn’t mean, however, that email marketers should take a one-size-fits-all approach when it comes to planning and sending emails to their audiences. Determining which type of template to use for any given email requires marketers to…
Qualifying leads no longer has to be a tedious task for your team. Lead nurturing campaigns automate the entire process for you. This means your emails to leads will always be relevant, your sales pipeline will have fewer leaks, and you’ll have more time to focus on projects that matter. Sounds good, right? Lead nurturing…
While guessing the number of jellybeans in a jar might win you a prize, this type of guess work is much less successful when it comes to email marketing. Thankfully, marketing automation provides marketers with a variety of methods to measure what’s working and what isn’t regarding your emails, along with ways to methodically test…
The financial sector is in the midst of a digital transformation that has unlocked incredible new opportunities for wealth managers to stand out in the crowded marketplace and build customer loyalty. With the power of marketing automation, wealth managers can nurture client relationships like never before. Through lead nurturing, wealth managers can take new leads…
Every time I get an email with an obvious blank field or junk data such as “Hi First Name,” I can’t help but try to figure out where things went wrong for the sending marketer. As the product manager for email at Pardot, I am obsessed with great, personalized marketing and I’m committed to ensuring…
Automation has often been the realm of big business but today, it is possible for smaller organisations to harness its power. Often you see small to medium enterprises and charities being stuck in the past when it comes to technology, with many relying on confusing and complex excel spreadsheets that just “work” to get things…
The majority of marketers have taken a visual approach to describing the way a buyer interacts with a brand and goes from being an unidentified prospect to a converted customer. The two most common visuals of the customer journey are the funnel and the circle. The funnel maps prospects moving from the wide awareness phase…
Spammers often obtain new IP addresses and send out as many emails as possible. Once they are blocked, spammers repeat the cycle — new IP address, send a ton of email, and get blocked again. Consequently, ISP (Internet Service Providers) limit the amount of emails they will accept from IPs with no sender reputation. Emails…
