Posts About Email Marketing

5 Nurture Programs Every Wealth Manager Should Use

The financial sector is in the midst of a digital transformation that has unlocked incredible new opportunities for wealth managers to stand out in the crowded marketplace and build customer loyalty. With the power of marketing automation, wealth managers can nurture client relationships like never before.    Through lead nurturing, wealth managers can take new leads…

How Cure Cancer Finds, Stewards and Retains Donors with Salesforce Pardot

Automation has often been the realm of big business but today, it is possible for smaller organisations to harness its power.  Often you see small to medium enterprises and charities being stuck in the past when it comes to technology, with many relying on confusing and complex excel spreadsheets that just “work” to get things…

How to Visualize and Create a Strategic Customer Experience

The majority of marketers have taken a visual approach to describing the way a buyer interacts with a brand and goes from being an unidentified prospect to a converted customer. The two most common visuals of the customer journey are the funnel and the circle.  The funnel maps prospects moving from the wide awareness phase…

How To Warm Up Your Brand New IP Address

Spammers often obtain new IP addresses and send out as many emails as possible. Once they are blocked, spammers repeat the cycle — new IP address, send a ton of email, and get blocked again.  Consequently, ISP (Internet Service Providers) limit the amount of emails they will accept from IPs with no sender reputation. Emails…

How to Build an Email Marketing Culture Centered on Trust

Over the next few weeks, we are going to dive into the best practices for email marketers (psst…check out all 50 here). Marketers know that designing an email campaign combines art and science. Your campaign needs to have well structured HTML, but also include appealing and relevant content. Your campaign needs to use data to…

How Marketing Automation Has Transformed The Customer Experience at Car Loans Canada

Don’t be the person holding a shovel when everyone else has a backhoe.   With constant buzzwords like automation, artificial intelligence (AI), and machine-learning being tossed around like salad, what is real and what isn’t? I’ll tell you one thing — marketing automation is 100% real. My name is Jesse Perreault and I’ve spent the last…

The Email Journey Every Brand Should Have

Welcome journeys — those email campaigns that introduce and onboard new customers — are critical in helping brands make a good first impression. After all, customers are most engaged and most primed for your message when they first sign up. It’s a brand’s biggest opportunity to create loyalty among their customers. It’s also important to…