Tips and Best Practices for 6 Types of Business Email Templates

Marketing automation has made it easier than ever for B2B brands to send personalized emails to their customers. That doesn’t mean, however, that email marketers should take a one-size-fits-all approach when it comes to planning and sending emails to their audiences.  Determining which type of template to use for any given email requires marketers to…

The Basics of Lead Nurturing [INFOGRAPHIC]

Qualifying leads no longer has to be a tedious task for your team. Lead nurturing campaigns automate the entire process for you.   This means your emails to leads will always be relevant, your sales pipeline will have fewer leaks, and you’ll have more time to focus on projects that matter.  Sounds good, right?  Lead nurturing…

How to Use Email Metrics to Make Data-Driven Decisions

While guessing the number of jellybeans in a jar might win you a prize, this type of guess work is much less successful when it comes to email marketing. Thankfully, marketing automation provides marketers with a variety of methods to measure what’s working and what isn’t regarding your emails, along with ways to methodically test…

5 Nurture Programs Every Wealth Manager Should Use

The financial sector is in the midst of a digital transformation that has unlocked incredible new opportunities for wealth managers to stand out in the crowded marketplace and build customer loyalty. With the power of marketing automation, wealth managers can nurture client relationships like never before.    Through lead nurturing, wealth managers can take new leads…

How Cure Cancer Finds, Stewards and Retains Donors with Salesforce Pardot

Automation has often been the realm of big business but today, it is possible for smaller organisations to harness its power.  Often you see small to medium enterprises and charities being stuck in the past when it comes to technology, with many relying on confusing and complex excel spreadsheets that just “work” to get things…

How to Visualize and Create a Strategic Customer Experience

The majority of marketers have taken a visual approach to describing the way a buyer interacts with a brand and goes from being an unidentified prospect to a converted customer. The two most common visuals of the customer journey are the funnel and the circle.  The funnel maps prospects moving from the wide awareness phase…

How To Warm Up Your Brand New IP Address

Spammers often obtain new IP addresses and send out as many emails as possible. Once they are blocked, spammers repeat the cycle — new IP address, send a ton of email, and get blocked again.  Consequently, ISP (Internet Service Providers) limit the amount of emails they will accept from IPs with no sender reputation. Emails…