How Marketing Automation Has Transformed The Customer Experience at Car Loans Canada

Don’t be the person holding a shovel when everyone else has a backhoe.   With constant buzzwords like automation, artificial intelligence (AI), and machine-learning being tossed around like salad, what is real and what isn’t? I’ll tell you one thing — marketing automation is 100% real. My name is Jesse Perreault and I’ve spent the last…

The Email Journey Every Brand Should Have

Welcome journeys — those email campaigns that introduce and onboard new customers — are critical in helping brands make a good first impression. After all, customers are most engaged and most primed for your message when they first sign up. It’s a brand’s biggest opportunity to create loyalty among their customers. It’s also important to…

How to Drive Prospect Engagement with Einstein’s AI-Powered Behavior Score

Note: This blog covers new features that will be included in our June 2019 Summer Release.  Imagine a world where AI could help you nurture your prospects more effectively. That imagination has become a reality thanks to Pardot Einstein! Coming in the June Summer ‘19 release, marketers will now be able to use Einstein Behavior…

7 Types of Email Every Physician Referral Management Program Needs

When it comes to the business of physician referral management, the game has changed. While physician outreach teams used to rely on face-to-face meetings, phone calls, and occasionally fax or direct mail for marketing communications, today’s physicians now prefer lightweight and digital communication in real time. Nowadays, 73% of physicians prefer to receive communications via…

Legends of Trailblazers for Email: The Power of Pardot [E-book]

Once, down in a lovely green valley, things weren’t so lovely. For there, two B2B marketers were arguing. Little did the pair know that the Email Legend was listening in with super hearing. The first marketer shouted, “Now you’ve done it. You’ve gotten us completely lost! If we don’t even know whether our customers are…

4 Ways to Enhance Your Prospect Data with GetFeedback + Pardot

How well do you know your audience? Even the most data-minded marketers have to make educated guesses from time to time. Unfortunately, those guesses can lead to unsubscribes and other unfavorable results if you miss the mark by too much. Getting to know the people you’re selling to is essential if you want to be…

5 Tips for Using Emojis in Email Subject Lines

Emojis have come a long way from the simple smiley face. Developers have given us the power to express ourselves via emoji in almost every situation, from the classic heart eyes 😍, to the sweat smile 😅, the zipper mouth 🤐, to the mind blown 🤯. They’ve expanded into the wild worlds of animals, food, travel, and culture and…