How to Visualize and Create a Strategic Customer Experience

The majority of marketers have taken a visual approach to describing the way a buyer interacts with a brand and goes from being an unidentified prospect to a converted customer. The two most common visuals of the customer journey are the funnel and the circle.  The funnel maps prospects moving from the wide awareness phase…

How To Warm Up Your Brand New IP Address

Spammers often obtain new IP addresses and send out as many emails as possible. Once they are blocked, spammers repeat the cycle — new IP address, send a ton of email, and get blocked again.  Consequently, ISP (Internet Service Providers) limit the amount of emails they will accept from IPs with no sender reputation. Emails…

How to Build an Email Marketing Culture Centered on Trust

Over the next few weeks, we are going to dive into the best practices for email marketers (psst…check out all 50 here). Marketers know that designing an email campaign combines art and science. Your campaign needs to have well structured HTML, but also include appealing and relevant content. Your campaign needs to use data to…

How Marketing Automation Has Transformed The Customer Experience at Car Loans Canada

Don’t be the person holding a shovel when everyone else has a backhoe.   With constant buzzwords like automation, artificial intelligence (AI), and machine-learning being tossed around like salad, what is real and what isn’t? I’ll tell you one thing — marketing automation is 100% real. My name is Jesse Perreault and I’ve spent the last…

The Email Journey Every Brand Should Have

Welcome journeys — those email campaigns that introduce and onboard new customers — are critical in helping brands make a good first impression. After all, customers are most engaged and most primed for your message when they first sign up. It’s a brand’s biggest opportunity to create loyalty among their customers. It’s also important to…

How to Drive Prospect Engagement with Einstein’s AI-Powered Behavior Score

Imagine a world where AI could help you nurture your prospects more effectively. That imagination has become a reality thanks to Pardot Einstein! With the June Summer ‘19 release, marketers can now use Einstein Behavior Score as criteria to fuel your Process Builder and Workflow Rule automations in Salesforce — and bring the power of…

7 Types of Email Every Physician Referral Management Program Needs

When it comes to the business of physician referral management, the game has changed. While physician outreach teams used to rely on face-to-face meetings, phone calls, and occasionally fax or direct mail for marketing communications, today’s physicians now prefer lightweight and digital communication in real time. Nowadays, 73% of physicians prefer to receive communications via…