Once, down in a lovely green valley, things weren’t so lovely. For there, two B2B marketers were arguing. Little did the pair know that the Email Legend was listening in with super hearing. The first marketer shouted, “Now you’ve done it. You’ve gotten us completely lost! If we don’t even know whether our customers are…

Emojis have come a long way from the simple smiley face. Developers have given us the power to express ourselves via emoji in almost every situation, from the classic heart eyes 😍, to the sweat smile 😅, the zipper mouth 🤐, to the mind blown 🤯. They’ve expanded into the wild worlds of animals, food, travel, and culture and…

Today’s blog post kicks off a brand new series focused around the most deceptively complicated question in email sending: “Why is my email going to spam?” We’ll start the series with an exploration on why that question is insanely complicated, then in a couple weeks we’ll dig into some reasons things might be going wrong…

Recently, I took my car to the dealership to get my window fixed. As part of this transaction, I gave my email address to be contacted with a price quote and get updates about where my car is in the maintenance process. Okay, cool, I’m completely fine with that. What I was later not so…

One of the most common questions I get when helping marketers with their email marketing, is related to certain words being in the subject line of a marketing email. “Don’t use FREE in all caps, don’t use exclamation points, don’t use terms like ‘Offer expires’ or ‘last chance’ if you want your mail delivered!” are…