Welcome journeys — those email campaigns that introduce and onboard new customers — are critical in helping brands make a good first impression. After all, customers are most engaged and most primed for your message when they first sign up. It’s a brand’s biggest opportunity to create loyalty among their customers. It’s also important to…

When it comes to the business of physician referral management, the game has changed. While physician outreach teams used to rely on face-to-face meetings, phone calls, and occasionally fax or direct mail for marketing communications, today’s physicians now prefer lightweight and digital communication in real time. Nowadays, 73% of physicians prefer to receive communications via…

Once, down in a lovely green valley, things weren’t so lovely. For there, two B2B marketers were arguing. Little did the pair know that the Email Legend was listening in with super hearing. The first marketer shouted, “Now you’ve done it. You’ve gotten us completely lost! If we don’t even know whether our customers are…

Emojis have come a long way from the simple smiley face. Developers have given us the power to express ourselves via emoji in almost every situation, from the classic heart eyes 😍, to the sweat smile 😅, the zipper mouth 🤐, to the mind blown 🤯. They’ve expanded into the wild worlds of animals, food, travel, and culture and…