B2B Marketing New Year’s Resolutions

A new year is just around the corner and as B2B Marketers, we know that it’s going to bring new technology, new techniques, new ways to connect with our buyers and whole bunch of new ideas. And what better way to get excited about what a new year has to offer than to create some…

Beyond the Hype: Making Account Based Marketing Work for You

Account-based marketing isn’t a new technique, but it’s gained an extraordinary amount of attention this year as one of the hottest, most talked-about marketing strategies in the industry. The problem is, B2B marketers aren’t entirely sure what it is, what it does, and what it involves. With the increasing conversation around ABM has come the…

Adding a Little ABM to Your Marketing Strategy

As buyers continue to evolve, B2B marketers need to adapt their marketing strategy so that they can keep up with the changing demands. One way to do it is to combine methods to create a strategy that is customized to your business and your working style. ABM has been the latest marketing trend, and while…

3 Content Creation Tips B2B Marketers Can Borrow From Journalists

Journalism and marketing are more similar than you might think. In both industries, keeping up with the speed of change is the real challenge. From the way that technology has transformed the landscape to shifting buyer attitudes and perceptions, both Journalists and B2B Marketers face the constant battle of creating engaging content. These are a…

The Pros and Cons of Account-Based Marketing

Let’s talk Account-Based Marketing (ABM). ABM has been getting some serious attention lately, and I can see why. It sounds great up front: target your marketing to whole accounts, drive revenue. But upon closer inspection, ABM is not quite as straight forward as that. Account based marketing is a strategy that laser focuses your marketing…

How to Track Key Blog Metrics

Let’s talk about your company blog Your company blog is one of the best top-of-funnel marketing assets you have. At my last startup, our company blog was responsible for 40% of our website’s traffic and became the cornerstone of our thought-leadership and content marketing engine. We produced 2-3 posts per week, built a network of…

Don’t Bore Your Audience: Tips For Avoiding Boring Content

There is nothing more dissatisfying than downloading an asset that is – quite frankly – boring. I feel a double pang of irritation and guilt; I’m a marketer, so I know how much work probably went into said asset, but I’m also a potential prospect, and I’m not impressed. It’s a scary world out there…

3 Steps That Can Help You Become a B2B Marketing Trailblazer

Lately, we’ve been talking a lot about Trailblazers – B2B Marketers who are able to tackle their data, scale their mountains of marketing goals, and reach top connectivity with their buyers and their target audience. If that sounds like a lofty goal, it shouldn’t. B2B Marketers, you are made of tough stuff. You can do…