Tale As Old As Time: The Sales and Marketing Love Story

It’s Valentine’s Day, so naturally we’re thinking about one of the greatest love stories of the ages… Sales and Marketing. Granted, these two star-crossed departments aren’t always a fairytale romance, but thanks to technology, it’s getting easier to bridge the gap and bring them together. If your Sales and Marketing teams are more feuding families…

Working with Industry Influencers

Today’s B2B marketing has shifted focus away from simply selling to buyers, and towards cultivating relationships and establishing a better buying experience to attract prospects and maintain current customers. While there’s a whole suite of tools, tactics and techniques to improving the customer experience, working with industry influencers is one of the most unique, and…

How to Use Swag to Create a Better Customer Experience

Building and maintaining relationships with customers and prospects is just as important as closing the deal. Why? The answer is customer experience. The customer experience is what leads customers to refer business your way. Those referrals are more important than any other type of lead generation. According to a 2016 Nielsen study, “82% of Americans…

No-Nonsense Tips for Creating Compelling Images for Blog Posts

Truth be told, in the digital world today, content without images can easily be overlooked with all of the visual noise. In order to be truly successful you need to be able to have consistently (awesome) visuals to accompany your company blog posts. While your SEO values those 1200 word pieces, your audience is more…

5 Tips for B2B Marketing at Enterprise Scale

B2B marketers in the Enterprise space face unique challenges both internally and externally when it comes to scale. It can be hard to reach both buyers and your internal teams when you’re operating across such a wide range of individuals. Use these five tips to help direct your marketing efforts, and join Jennifer Schneider of…

Four New Year Resolutions for Your B2B Marketing Automation Strategy

Right now, marketing teams all over the world are getting ready for the beginning of a new fiscal year in a barrage of strategy and planning meetings. We’re asking questions like: what are our goals for this year? How can we improve our current marketing automation programs? What new nurture programs can we create? So…

Creating Brand Champions

We all know that our prospects are important to us, especially when we work so hard to acquire them. As they engage in research, prospects are searching high and low for the right information, but often get overwhelmed and lost between brand messages. Of course, we can’t have them getting lost in our content sauce,…

5 B2B Marketing Hacks for Small Teams

If you are or ever have worked on a small marketing team then you know that nowhere will you find the same kind of insanely driven, dynamic passion to do all the things. And while there are definitely some perks to being on a small marketing team, small teams also face some distinct challenges, from…