What Pardot Users Should Know About Accessibility in Email Marketing & Web Design

Accessibility of digital content is something that hasn’t really been on my radar before. Like, at all. Didn’t even know it was a thing. I first heard about it when a client mentioned some corporate requirements related to accessibility for a new website they were building. Cue the lightbulb with the blinding flash of the…

Why You Should Share Others’ Content to Promote Yourself

Have you ever been at a social gathering and met someone who seems to have self-proclaimed themselves as the most interesting man (or woman) in the world? Nobody likes that person — after a few seconds of conversation anyone stuck talking to them develops a sudden need for the restroom, spots a “friend” across the…

Using Pardot and Social Media

Social Media continues to change the way that businesses interact with customers. Combined with marketing automation, it can really strengthen your content strategy and provide you with a new way to promote and measure engagement. Today, we’re going to look at how Pardot can help you maximize your social media marketing strategy. Like anything in…

7 Aspects to Consider Before Hiring a Graphic Designer

Sooner or later we all need an awesome graphic designer. In today’s visual world the eye-catching appeal of quality design work amplifies our marketing tactics and can almost be necessary to compete. Like marketing itself graphic design is a constantly evolving trade with new devices, apps and social media constraints to consider and work into a…

5 Ways to Optimize Your Website for Higher Search Engine Rankings

Ask most business owners what the best way to generate website traffic is, and they will pretty much always talk about SEO. Sure, there are plenty of other channels available, such as referrals and social media, but nothing really compares to search engines. The problem is that, not only are business owners competing against every…

B2B Social Media Magic: 3 Ways to Connect with Your Customers

It’s time to talk about the elephant in the room: Social Media for B2B Marketers. If you’re like most marketers, when it comes to getting your content out there, you might feel a bit like a bull in a china shop. That said, social media is firmly entrenched as part of ours – and our…