How Car Loans Canada Used Data to Create Loyal Brand Advocates

Having been the VP of Marketing for Car Loans Canada for over a year now, I’ve spent the majority of that time studying the automotive industry and learning about our customers.  When I started at Car Loans Canada, I brought with me a vast amount of digital marketing knowledge, but zero automotive knowledge. There was…

8 Direct Mail Best Practices for B2B Marketers

Here at Salesforce, we’re re-establishing direct mail as a top tactic to engage our hottest prospects. It’s a great way to grab people’s attention, even if only for a few minutes, which can be HUGE compared to what we see with online interactions. With direct mail, we get to have our product front and center,…

Content-Driven Conversations: The Future of B2B Engagement

Marketers say one of their biggest challenges is creating content that engages and compels their buyers. The future will not only depend on engagement, but on continuous, content-driven conversations that result in buying decisions in your favor. Buyers say there’s too much content and much of it is too hard for them to understand, delaying…

B2B Content Marketing Tips to Live by in 2019

Just look at all that content you produced in 2018: a myriad of shareable, clickable, likeable stuff. But did it actually work? Did it reach your audience — and did they actually engage with it? Did it lead to tangible, positive results for your sales and marketing teams? Did you convert prospects into customers? Hopefully, the…

Introducing “Marketing Trends,” A New Podcast for CMOs

“If you’re looking for the next big thing, and you’re looking where everyone else is, you’re looking in the wrong place.” –Mark Cuban The average tenure of the CMO is the shortest in the C-Suite, and it’s getting shorter. Marketing is changing faster than ever, and the best marketers are creating new strategies to win…

3 Key Things Marketers Can Do to Empower Sales to Close Deals Faster

Anyone who’s anyone in the martech space these days knows that sales and marketing alignment is not only a hot topic, but a goal that marketers everywhere are striving for. It’s been proven that organizations who are effectively integrating marketing and sales functions see a significant lift in revenue—and whether you’re in sales or marketing,…

How to Earn Loyal Customers in the Experience Economy

In today’s digital, connected world, audiences can find virtually anything they want whenever they want it. They have little patience for sifting through irrelevant content to find what they’re looking for. Brands know that to grab the attention of their audiences, they must meet them where they’re at. This means creating personalized, cross-channel experiences that…

Trailblazers In B2B Marketing Series: Brian Schmid

B2B marketers are doing some amazing things. In companies and industries of all shapes, sizes and scopes, they’re innovating, expanding, and delving deeper to bring their customers the experiences they demand. They’re taking on new and emerging technologies and creating incredible strategies, and most of all, they’re inspiring all of us to work harder, reach…