Using Pardot and Social Media

Social Media continues to change the way that businesses interact with customers. Combined with marketing automation, it can really strengthen your content strategy and provide you with a new way to promote and measure engagement. Today, we’re going to look at how Pardot can help you maximize your social media marketing strategy. Like anything in…

7 Aspects to Consider Before Hiring a Graphic Designer

Sooner or later we all need an awesome graphic designer. In today’s visual world the eye-catching appeal of quality design work amplifies our marketing tactics and can almost be necessary to compete. Like marketing itself graphic design is a constantly evolving trade with new devices, apps and social media constraints to consider and work into a…

5 Ways to Optimize Your Website for Higher Search Engine Rankings

Ask most business owners what the best way to generate website traffic is, and they will pretty much always talk about SEO. Sure, there are plenty of other channels available, such as referrals and social media, but nothing really compares to search engines. The problem is that, not only are business owners competing against every…

B2B Social Media Magic: 3 Ways to Connect with Your Customers

It’s time to talk about the elephant in the room: Social Media for B2B Marketers. If you’re like most marketers, when it comes to getting your content out there, you might feel a bit like a bull in a china shop. That said, social media is firmly entrenched as part of ours – and our…

Content Marketing 101: Creating Content That Sells

Let’s just dive right in here: When it comes to your website’s blog, there’s a vast difference between content that sells and content that’s just…there. Any business owner would obviously want to have the former on their website. Your time is valuable, so don’t waste it writing something that won’t further your business. Your customer’s…

7 Ways to Increase Blog Engagement

Marketers are always looking for ways to increase engagement, especially when it comes to prospects visiting your website or blog. We all know that a lower bounce rate is a sign that people are wanting to stick around longer to get the most out of what you have to offer, but how do you get…