Best Practices: Creating Content For Your Warm Leads

As a marketer, you’re all about creating content to grab the attention of your clients and prospects. You know it needs to be relevant, engaging and – most of all – useful, but walking the thin line between educating a net-new prospect who’s just been introduced to your brand, and giving a warm lead that…

Optimize Your Campaigns By Testing Content

How do you know the content you create really resonates with your buyer? How can you make sure it does when 64% of marketers say their single biggest challenge is producing enough content (Content Marketing Institute)? Meet the concept of Campaign Optimization. Campaign optimization takes traditional testing methods like A/B testing or multivariate testing a…

How to Maximize Inbound Marketing with Techniques You Already Use

Inbound marketing is not a new thing, the idea was around long before the catchy term. While it shouldn’t be relied upon to deliver leads on its own, inbound marketing is a useful strategy to have as part of your overall marketing plan because it’s great for filling the top of your sales funnel. From new…

Marketing that can do both: Combining Inbound and Outbound Strategies

You’ve probably heard about inbound marketing. It’s a strategy for drawing in buyers with your content instead of going out and directly marketing to them (that’s called ‘outbound marketing’). Most marketers already practice inbound marketing – things like posting your content on social media sites like Twitter and LinkedIn, or creating thought leadership content are…

The Do’s and Don’ts of Inbound Marketing

There’s been a lot of buzz about inbound marketing, but what is it really and how does it work? Let’s start with the basics: Inbound marketing isn’t a ‘thing you get’, it’s a ‘thing you do’. It focuses on drawing prospects in with high-level content that introduces them to your brand or business, but doesn’t…

Why Marketing for Financial Services has to Change

Don’t get me wrong – I DO really like my bank. I trust them with my money – to safeguard it, to alert me if they suspect fraud, to correct a situation on my behalf when they should, to provide mobile capabilities for letting me see and stay on top of my accounts. But when…

Inspired by: Apple and the Cookie Monster

Editor’s Note: This post is a part of our Amazing Moments of B2B Marketing Inspiration series. Join us each week for new stories of marketing success. Time for another memorable marketing moment to inspire our campaign creation. Today we’re taking a look at last year’s Apple campaign that featured the famously-blue “Sesame Street” character Cookie…

What’s New in the World of Social Video?

2016 has been dubbed the year of video marketing. So far, we’ve seen everything from videos in paid search results to interactive video ads on Snapchat. Notably, the month of June has brought some serious developments in the world of social video. Twitter, Tumblr, and Facebook have all introduced new capabilities that continue to change the…