Introducing “Marketing Trends,” A New Podcast for CMOs

“If you’re looking for the next big thing, and you’re looking where everyone else is, you’re looking in the wrong place.” –Mark Cuban The average tenure of the CMO is the shortest in the C-Suite, and it’s getting shorter. Marketing is changing faster than ever, and the best marketers are creating new strategies to win…

3 Key Things Marketers Can Do to Empower Sales to Close Deals Faster

Anyone who’s anyone in the martech space these days knows that sales and marketing alignment is not only a hot topic, but a goal that marketers everywhere are striving for. It’s been proven that organizations who are effectively integrating marketing and sales functions see a significant lift in revenue—and whether you’re in sales or marketing,…

How to Earn Loyal Customers in the Experience Economy

In today’s digital, connected world, audiences can find virtually anything they want whenever they want it. They have little patience for sifting through irrelevant content to find what they’re looking for. Brands know that to grab the attention of their audiences, they must meet them where they’re at. This means creating personalized, cross-channel experiences that…

Trailblazers In B2B Marketing Series: Brian Schmid

B2B marketers are doing some amazing things. In companies and industries of all shapes, sizes and scopes, they’re innovating, expanding, and delving deeper to bring their customers the experiences they demand. They’re taking on new and emerging technologies and creating incredible strategies, and most of all, they’re inspiring all of us to work harder, reach…

What Pardot Users Should Know About Accessibility in Email Marketing & Web Design

Accessibility of digital content is something that hasn’t really been on my radar before. Like, at all. Didn’t even know it was a thing. I first heard about it when a client mentioned some corporate requirements related to accessibility for a new website they were building. Cue the lightbulb with the blinding flash of the…

Why You Should Share Others’ Content to Promote Yourself

Have you ever been at a social gathering and met someone who seems to have self-proclaimed themselves as the most interesting man (or woman) in the world? Nobody likes that person — after a few seconds of conversation anyone stuck talking to them develops a sudden need for the restroom, spots a “friend” across the…

Using Pardot and Social Media

Social Media continues to change the way that businesses interact with customers. Combined with marketing automation, it can really strengthen your content strategy and provide you with a new way to promote and measure engagement. Today, we’re going to look at how Pardot can help you maximize your social media marketing strategy. Like anything in…