B2B Social Media Magic: 3 Ways to Connect with Your Customers

It’s time to talk about the elephant in the room: Social Media for B2B Marketers. If you’re like most marketers, when it comes to getting your content out there, you might feel a bit like a bull in a china shop. That said, social media is firmly entrenched as part of ours – and our…

Content Marketing 101: Creating Content That Sells

Let’s just dive right in here: When it comes to your website’s blog, there’s a vast difference between content that sells and content that’s just…there. Any business owner would obviously want to have the former on their website. Your time is valuable, so don’t waste it writing something that won’t further your business. Your customer’s…

7 Ways to Increase Blog Engagement

Marketers are always looking for ways to increase engagement, especially when it comes to prospects visiting your website or blog. We all know that a lower bounce rate is a sign that people are wanting to stick around longer to get the most out of what you have to offer, but how do you get…

Engaging Current Customers

We talk a lot about how to engage prospects and net-new buyers, and it’s probably one of the most important factors in creating a successful marketing campaign – but there’s another side to closing the deal. What happens once the contracts have been signed, once the products been installed, once the the prospect has become…

Tale As Old As Time: The Sales and Marketing Love Story

It’s Valentine’s Day, so naturally we’re thinking about one of the greatest love stories of the ages… Sales and Marketing. Granted, these two star-crossed departments aren’t always a fairytale romance, but thanks to technology, it’s getting easier to bridge the gap and bring them together. If your Sales and Marketing teams are more feuding families…

Working with Industry Influencers

Today’s B2B marketing has shifted focus away from simply selling to buyers, and towards cultivating relationships and establishing a better buying experience to attract prospects and maintain current customers. While there’s a whole suite of tools, tactics and techniques to improving the customer experience, working with industry influencers is one of the most unique, and…

How to Use Swag to Create a Better Customer Experience

Building and maintaining relationships with customers and prospects is just as important as closing the deal. Why? The answer is customer experience. The customer experience is what leads customers to refer business your way. Those referrals are more important than any other type of lead generation. According to a 2016 Nielsen study, “82% of Americans…

No-Nonsense Tips for Creating Compelling Images for Blog Posts

Truth be told, in the digital world today, content without images can easily be overlooked with all of the visual noise. In order to be truly successful you need to be able to have consistently (awesome) visuals to accompany your company blog posts. While your SEO values those 1200 word pieces, your audience is more…