Key Questions to Ask When Creating New Content

For marketers in any industry, creating new content can be daunting. No matter how much content you’ve written and designed in the past, it can be hard to know where your next piece should begin.  The key thing to remember is that all great marketing content is as strategic as it is creative. That’s why…

How to Build a Campaign Hierarchy for a Business of Any Size

“Wow, you built the campaign hierarchy for Salesforce? How did you figure that out? Can I do that for my small and/or medium business?” That’s the reaction I usually get from our small or medium sized business (SMB) customers here at Salesforce, who are astonished about how I was able to build a campaign hierarchy…

Salesforce Named a January 2020 Gartner Peer Insights Customers’ Choice for Lead Management

The Salesforce team is excited to announce that we have been recognized as a January 2020 Gartner Peer Insights Customers’ Choice for Lead Management.  According to Gartner, “The Gartner Peer Insights Customers’ Choice is a recognition of vendors in this market by verified end-user professionals.” To ensure fair evaluation, Gartner maintains rigorous criteria for recognizing…

How to Power Your B2B Marketing with Artificial Intelligence

In B2B marketing, artificial intelligence (AI) is bigger than ever. It’s helping power many innovations, including real-time next best offers, predictive journeys, intelligent segmentation, programmatic advertising, and dynamic websites — just to name a few. With so many great applications, it’s no surprise that AI usage among B2B marketers has jumped to 30% in the…

How Sequoia Financial Group Achieved 361% ROI in Record Time with Salesforce Pardot

Sequoia Financial Group, LLC is a client-centered financial planning and wealth management company, with services including asset management, retirement planning, and fiduciary consulting. To modernize its CRM and serve more clients at scale, Sequoia turned to Salesforce for a variety of solutions — including Salesforce Pardot, which the company uses for marketing. Salesforce solutions have…

Why Should Sales Care About Marketing Automation?

“Why should sales care about marketing automation?”   As the Director of Institutional Sales Operations at The Princeton Review and with 7+ years in the sales and marketing operations industry, this is a question I’ve been asked time and time again. I usually answer this question with a question: “Do you have large amounts of unqualified…

5 Strategies for the Successful Global Deployment of Pardot

What does it take to migrate marketing automation systems and deploy Salesforce Pardot at a global level?  This was the question that Jennie Vinson, Director of Engagement Marketing at Sodexo and I had the pleasure of answering on stage at Dreamforce. Jennie started the presentation with a slide that detailed the challenge her team was…