How to Use Email Metrics to Make Data-Driven Decisions

While guessing the number of jellybeans in a jar might win you a prize, this type of guess work is much less successful when it comes to email marketing. Thankfully, marketing automation provides marketers with a variety of methods to measure what’s working and what isn’t regarding your emails, along with ways to methodically test…

How to Enhance Marketing Productivity with Snippets and Custom Resubscribe Messages

With the latest Spring ‘20 Release, we’re excited to announce that two of the features you’re familiar with, Snippets and Automated Resubscribe, have gotten enhancements to allow you to take this time in the new year to refresh your content in ways that will help make your life easier in  the weeks, months and New…

Pardot Spring ‘20 Release: New Feature Round-up

Goodbye, Winter…..Hello, Spring! This February, Salesforce Pardot is bringing you an exciting batch of analytics tools, including an Einstein Behavior Scoring dashboard and an Account-Based Marketing analytics app template. Plus, check out new uses for Snippets, two Engagement History dashboards, a handful of related lists, and updates to our B2B Marketing Analytics datasets and dashboards….