Announcing the 2020 Marketing Champions

Today we announce our first class of Marketing Champions, individuals who have achieved expert-level product knowledge and serve as active and involved leaders in the Trailblazer Community. This group will begin a year full of opportunity and career development that amplifies their voices and honors their contributions to help others in the Salesforce ecosystem. Let’s…

The Basics of Lead Nurturing [INFOGRAPHIC]

Qualifying leads no longer has to be a tedious task for your team. Lead nurturing campaigns automate the entire process for you.   This means your emails to leads will always be relevant, your sales pipeline will have fewer leaks, and you’ll have more time to focus on projects that matter.  Sounds good, right?  Lead nurturing…

How to Create Brand Messaging that Resonates

What is the one thing that should tie together every piece of content you create? Brand messaging. Brand messaging refers to the underlying value proposition conveyed and language used in your content. It’s what makes buyers relate to your brand because it’s inspirational, persuasive, motivational, and well, sticky.  Ultimately, it makes customers want to buy…

4 Ways to Put the Customer at the Center of Your Marketing Strategy

A great mind once said, “As a man thinks, so is he.” How we think of someone or something guides our actions.  This brings me to one of the greatest “customer-first” stories ever told.  In the mid-70’s, a miner walked into a men’s clothing store located in Fairbanks, Alaska to return a set of worn…

5 Trends That Every Media Marketer Should Know

In the blink of an eye, the media industry has transformed from print newspapers, cable television, and radio broadcasting to a massive digital empire. The rise of social media and mobile, Over-The-Top (OTT) streaming, podcasts, and digital publications have all played a major role in this evolution, creating a challenge for Media Marketers to stay…