4 Ways to Put the Customer at the Center of Your Marketing Strategy

A great mind once said, “As a man thinks, so is he.” How we think of someone or something guides our actions.  This brings me to one of the greatest “customer-first” stories ever told.  In the mid-70’s, a miner walked into a men’s clothing store located in Fairbanks, Alaska to return a set of worn…

5 Trends That Every Media Marketer Should Know

In the blink of an eye, the media industry has transformed from print newspapers, cable television, and radio broadcasting to a massive digital empire. The rise of social media and mobile, Over-The-Top (OTT) streaming, podcasts, and digital publications have all played a major role in this evolution, creating a challenge for Media Marketers to stay…

4 Winning Strategies to Generate Qualified Leads for Sales (and Marketing)

There is nothing worse for a salesperson than realizing their pipeline is bottlenecked with unqualified leads.  Working with an unqualified lead is like going on a blind date. You’re hoping for a perfect match, but you really have no idea what you’re walking into. About two minutes in, you feel the urge to ditch.  Why?…

B2B Marketing KPIs to Optimize Pipeline Health

It’s tempting to play favorites with marketing KPIs—especially when evaluating marketing pipeline. But failure to look at a mix of KPIs could mean missing the whole story or even an opportunity to improve.  Any Metric Can Become a Vanity Metric Many marketers fixate on just a handful of performance indicators. They may boast about the…

How to Maintain Customer Relationships While Working Remotely

This post was originally published on the Salesforce blog by Polly Sumner as part of our Leading Through Change series. My job is to ensure every customer gets the most value out of Salesforce, but my passion is establishing and building trust. As the Chief Adoption Officer, I spend more than half my time meeting with customers all around the world….

How to Communicate With Customers During Times of Crisis

This post was originally published on the Salesforce blog by Heidi Robbins as part of our Leading Through Change series. Whether it’s a global issue like COVID-19 or a local emergency, businesses must have a crisis communication plan in place for their customers. This goes beyond minor adjustments to marketing messages. The plan must extend…