Encryption Everywhere: What is mixed content and why should marketers care?

Browser vendors are planning changes that will affect the way Pardot users produce online content and emails. The Pardot product team is working with the browser vendors and web standards communities to stay current with planned changes and to communicate to our customers what you need to know to continue to deliver effective content. In…

Pardot’s First-Party Tracking Open Beta: Everything You Need to Know

In January 2020, the world’s most popular internet browser, Google Chrome, announced that it would stop supporting third-party tracking cookies entirely within two years. By eliminating third-party cookies, Chrome will be guarding its users against nefarious cross-site request forgeries and data privacy breaches. However, third-party cookies have long been used by marketers for web analytics…

Announcing the New Pardot Feature Release Schedule

A few years ago, Pardot users were used to dozens of different feature releases launching throughout the year. In 2018, we consolidated our feature release schedule to a cadence of six releases a year. In the time since, our customers and partners have been able to follow our more streamlined release schedule — but we’ve…

What the Changing Browser Privacy Landscape Means for Marketers

The race is on among Safari, Firefox, and Google Chrome to become the most privacy-friendly browser. As the pace picks up, third-party cookies — the backbone of website analytics — are now a leading topic in the privacy conversation. Used to create smoother cross-site experiences for users, third-party cookies may seem like they’re always helpful….

Security, Privacy, Pardot, and You

Security and privacy are top-of-mind for our customers, so these topics are top-of-mind for us, too. Consent is an important part of this conversation: to deliver personalized experiences, we need consent to collect and use a website visitor’s activity on the site. Implementing strong cybersecurity practices and following privacy laws demonstrates respect for our customers,…

The Role of Marketing in an All-Digital World

Amid the pandemic and a year of uncertain changes, many businesses of all sizes have had to quickly adapt and change. As remote work becomes the new norm and consumers spend more time online, our world has changed to an all-digital dependent world. However, driving engagement in an all-digital world doesn’t mean having to fully…

Tips and Best Practices for 6 Types of Business Email Templates

Marketing automation has made it easier than ever for B2B brands to send personalized emails to their customers. That doesn’t mean, however, that email marketers should take a one-size-fits-all approach when it comes to planning and sending emails to their audiences.  Determining which type of template to use for any given email requires marketers to…

Tips and Best Practices for Using Corporate Stock Photos — and What to Avoid

How much time do you spend thinking about stock photography? If you’re anything like us, then… probably not much. Often-mocked, and often-memed, stock photography is nevertheless an important part of content strategy for your business. After all, compelling visuals can add context to your blog posts and social media posts, and help you illustrate important…

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