How to Adapt Your Marketing to a New Reality

When your business is centered around travel and the world suddenly comes to a standstill, your life and your business changes in an instant. That’s the situation Meagen Eisenberg and her team recently found themselves in.   Meagen is the CMO of TripActions, and when everything in the world started to shift, she was thrust into…

How to Qualify a Lead with Marketing Automation

Lead quality has long been a point of contention between marketing and sales. What if you could turn that contention into contentment?   How? By integrating a marketing automation platform. One of the reasons that our sales team loves using marketing automation is because of its lead qualification capabilities.  Lead scoring and lead grading are two…

How to Map Your Marketing Content to Align With Your Customer Journey

Long before the luxury of the Global Positioning System (aka GPS) guiding you every step of the way, there was such a thing called a map. We relied on it to get us from one place to another without getting lost.  Mapping your marketing content across  the customer journey is an effort to accomplish that…

The Zero Moment of Truth: What Is It & Why Should You Care?

The marketing world is plagued with buzzwords. We see them in blog posts, hear them in day-to-day conversations, and read them in industry articles. But there’s one buzzword that may have more substance than most: the “Zero Moment of Truth.”  Coined by Google in their 2011 eBook “ZMOT,” the term refers to the moment in…

Announcing the 2020 Marketing Champions

Today we announce our first class of Marketing Champions, individuals who have achieved expert-level product knowledge and serve as active and involved leaders in the Trailblazer Community. This group will begin a year full of opportunity and career development that amplifies their voices and honors their contributions to help others in the Salesforce ecosystem. Let’s…

The Basics of Lead Nurturing [INFOGRAPHIC]

Qualifying leads no longer has to be a tedious task for your team. Lead nurturing campaigns automate the entire process for you.   This means your emails to leads will always be relevant, your sales pipeline will have fewer leaks, and you’ll have more time to focus on projects that matter.  Sounds good, right?  Lead nurturing…

How to Create Brand Messaging that Resonates

What is the one thing that should tie together every piece of content you create? Brand messaging. Brand messaging refers to the underlying value proposition conveyed and language used in your content. It’s what makes buyers relate to your brand because it’s inspirational, persuasive, motivational, and well, sticky.  Ultimately, it makes customers want to buy…