Boosting Productivity and Prioritizing Equality in a Digital-First Marketing World

Monica Bowie, a Senior Marketing Manager at Salesforce and the Global President of BOLDforce, our employee resource group for Black employees and allies, recently stopped by the Marketing Trends podcast to chat with host Ian Faison.  Read on for a synopsis of her thoughts on how the COVID-19 pandemic has impacted how Salesforce is addressing…

The Five Questions You Need to Ask Before Implementing a Consent and Compliance Process

As marketers continue reacting to COVID-19’s impact on in-person events, they’re ramping up efforts to reach customers digitally. But going too fast can cause trouble. Understanding data privacy laws is the key to building trust with customers today. As you increase your digital marketing, you need to make sure that it’s all compliant with GDPR,…

Trends From “State of Marketing” that Every B2B Marketer Should Know

In our sixth edition of the State of Marketing report, we’ve curated insights and trends from nearly 7,000 senior marketers leading through change.  Here are some key findings highlighting the top strategic priorities, challenges, and technologies that are transforming the profession, and a glance at the maturity of B2B and B2B2C marketers with account-based marketing…

Gartner Positions Salesforce (Pardot) as Leader in Lead Management for Third Consecutive Year

Successful relationships with today’s customers require empathy and meaningful connections. 84% percent of customers say the experience a company provides is as important as its products and services. Salesforce Pardot, built on Salesforce Customer 360, is the center of gravity for companies looking to elevate the customer experience and align their Marketing, Sales and Service…

AI is Keeping Supply Chains Running Throughout the Pandemic

Gail Moody-Byrd is Chief Marketing Officer and John Kalil is Chief Customer Officer at Noodle.ai, an enterprise artificial intelligence company and a Salesforce customer. This article originally appeared on the Salesforce Blog as “AI Is Keeping Supply Chains Running Throughout the Pandemic” and captures a recent conversation between Gail, John, and Salesforce. Did you know…

Finally Solve the Mystery of Marketing Measurement with Einstein Attribution

It’s a familiar story: your marketing director signs into the virtual meeting, followed by your analytics guru. A few minutes later, your demand generation manager joins. Just like always, they start debating the ideal attribution model: the best way to measure your marketing. “Is it first-touch, last-touch, or even-touch?” they wonder. “Should our teams develop…

5 (More) Creative Ways to Use Pardot Automation Rules

Marketers, how do you make your day-to-day life easier with automation? What else would you like to automate if you could?  Lead qualification, assignment, notifications, task creation, applying tags, adding to campaigns, or…? Pardot automation allows you to perform seemingly unlimited tasks to help you achieve your overall marketing goals. Automation rules make your job…