How To Bring A Digital Mindset To Non-Digital Channels

For most of us, making in-store purchases doesn’t take much thought. We have an idea of what we want, go into the store, grab it, and go. Yet, we often find ourselves buying those same items online.  In this podcast, Doug Ryan, RRD’s President of Marketing Solutions, will share how the in-store experience is being…

4 Ways SMBs Can Master Empathetic Digital Marketing

Empathy is powerful. The ability to put yourself in another’s shoes to better understand their situation and point of view can build connection and trust.  As your small or medium sized business (SMB) moves into the new normal, it’s vital to connect with your customers in an empathetic way. They already trust your brand, and…

How to Track and Measure Website Analytics

Let’s Talk Analytics When I’m talking to marketers one of the biggest questions I get is about web analytics. It feels a little bit like analytics is uncharted territory and there is a lot of confusion on how to set up an effective analytics strategy. In the early days of my web career I would…

10 Inspiring Tips from Moms in Marketing

“At the end of the day my most important job is still mom-in-chief.”  – Michelle Obama You don’t have to be a former First Lady to know the special call of motherhood. The work-life balancing act, the late night pampering and early morning meetings, and muting conference calls at a soccer game are all a…

5 Best Practices for a Successful Lead Scoring Model

There are some common scoring and grading scenarios that B2B companies may encounter when setting up a lead qualification model.  And how to handle the different combinations of lead scores and grades vary from company to company.  According to a study by Spear Marketing, 68% of B2B marketers are employing both behavioral and demographic scoring….