What the Changing Browser Privacy Landscape Means for Marketers

The race is on among Safari, Firefox, and Google Chrome to become the most privacy-friendly browser. As the pace picks up, third-party cookies — the backbone of website analytics — are now a leading topic in the privacy conversation. Used to create smoother cross-site experiences for users, third-party cookies may seem like they’re always helpful….

Security, Privacy, Pardot, and You

Security and privacy are top-of-mind for our customers, so these topics are top-of-mind for us, too. Consent is an important part of this conversation: to deliver personalized experiences, we need consent to collect and use a website visitor’s activity on the site. Implementing strong cybersecurity practices and following privacy laws demonstrates respect for our customers,…

The Role of Marketing in an All-Digital World

Amid the pandemic and a year of uncertain changes, many businesses of all sizes have had to quickly adapt and change. As remote work becomes the new norm and consumers spend more time online, our world has changed to an all-digital dependent world. However, driving engagement in an all-digital world doesn’t mean having to fully…

Tips and Best Practices for 6 Types of Business Email Templates

Marketing automation has made it easier than ever for B2B brands to send personalized emails to their customers. That doesn’t mean, however, that email marketers should take a one-size-fits-all approach when it comes to planning and sending emails to their audiences.  Determining which type of template to use for any given email requires marketers to…

Tips and Best Practices for Using Corporate Stock Photos — and What to Avoid

How much time do you spend thinking about stock photography? If you’re anything like us, then… probably not much. Often-mocked, and often-memed, stock photography is nevertheless an important part of content strategy for your business. After all, compelling visuals can add context to your blog posts and social media posts, and help you illustrate important…

Strengthening Relationships with Donors through Pardot

This story originally appeared on Salesforce.org as Strengthening Relationships with Donors through Pardot. To learn more from Shared Hope International, check out How to Make an Impact in Honor of World Day Against Human Trafficking. For the past 20 years, Shared Hope International has been working to prevent, restore, and bring justice to vulnerable adults and children who…

Advance Your Marketing Career With Salesforce Certification

Businesses are running on Salesforce and looking for people with definitive Salesforce Marketing Cloud and Pardot skills who can help drive customer journeys and enhance customer experience. Set yourself up for success by earning a Salesforce Marketing Certification. Why Get Certified? Today’s marketing transformation is led by innovation, strategy, data, and amazing marketers, like you….

Tips From The NHB2B Pardot User Group

Pardot User Group meetings have always been a great way for marketers from all over the world to get together and share new insights. In a clever nod to the new normal we’ve all found ourselves in, our New Hemisphere B2B (NHB2B) Trailblazer Community User Group has taken to calling their lunchtime meetings “Noon-Normal” in…