How to Make Every Month with Sales and Marketing Alignment

Working in a sales organization with a monthly quota and correlating attainment goals often feels like riding a rollercoaster. For many, the only thing that feels consistent is the inconsistency. Sales reps frequently go back and forth between waves of heavy prospecting, followed by frenzied closing activities. At Salesforce, our sales team also operates on…

10 Questions to Ask When Choosing a Marketing Automation Platform

Do you deal with pain, delays, and frustration from a marketing automation platform that doesn’t meet your needs? Have you been putting off switching to a new platform because you’re afraid the time and energy won’t pay off in the end? Before Pardot came along, InsideView, a leader in helping B2B companies accelerate growth through…

How I Blazed My Trail and Became a Pardot Pro

I began working for my company, Weichert Workforce Mobility, in January 2018. About two months into my new role, Pardot was introduced to our company. Although my company had been a Salesforce customer for over 10 years, they waited to implement the magic of Pardot’s platform until they hired the right talent. In March 2018,…

Chart A Course To Better Marketing Automation in 6 Steps

While switching to a new marketing automation platform may seem daunting, it doesn’t need to be an immense undertaking if you prepare. Pardot customer InsideView did it in just a couple of months, and with minimal disruption to their ongoing marketing campaigns and key initiatives. Here’s how you can prepare for your move to a…

How to Create Meaningful Conversations with Effective Lead Routing

How many times have you been at a big-box store, looking for help finding a certain product, and getting bounced from one sales associate to another? Here’s a story that is all too common: your home WiFi router stopped working and you have just enough of a lunch break to run to a big-box store…

An Inside Look at How InsideView Changed Marketing Automation Platforms

InsideView helps sales and marketing teams better target and engage with opportunities. They’ve built their reputation on providing the most accurate market targeting data and insights, and they have one of the industry’s most successful CMOs, Tracy Eiler, leading the charge to grow and expand their own markets. Demand for more data, more insights, and…

Introducing “Marketing Trends,” A New Podcast for CMOs

“If you’re looking for the next big thing, and you’re looking where everyone else is, you’re looking in the wrong place.” –Mark Cuban The average tenure of the CMO is the shortest in the C-Suite, and it’s getting shorter. Marketing is changing faster than ever, and the best marketers are creating new strategies to win…

Celebrating the Harvest: How to Generate & Nurture Leads You’ll Be Thankful For

The first Thanksgiving was a three-day festival held in Plymouth, Massachusetts, to celebrate the harvest of autumn 1621. After a particularly harsh winter the year prior, the English settlers were especially grateful for their yield, and shared the feast with the Wampanoag people who taught them to hunt and fish. Now just as then, Thanksgiving…