What Golf Can Teach B2B Marketers About Lead Nurturing

A lot of business happens on the golf course, but B2B marketers can actually learn some valuable lessons from the game itself. Beyond patience and hard work, golf can teach us important strategies for lead nurturing. Tee yourself up for success by applying these lessons from golf to your lead nurturing approach. You need the…

5 Signs B2B Marketers Might Actually Be Leprechauns

Every St. Patrick’s Day, we deck ourselves out in green and celebrate great Irish traditions like collecting shamrocks and enjoying parades. One of the most familiar faces of St. Paddy’s Day is the leprechaun — a mysterious creature who causes mischief, appreciates solitude, and enjoys collecting riches. Sound familiar? As a B2B marketer, you may…

7 Types of Email Every Physician Referral Management Program Needs

When it comes to the business of physician referral management, the game has changed. While physician outreach teams used to rely on face-to-face meetings, phone calls, and occasionally fax or direct mail for marketing communications, today’s physicians now prefer lightweight and digital communication in real time. Nowadays, 73% of physicians prefer to receive communications via…

New E-book: How to Turn Your Website into a Lead Generation Machine

We’ve all heard the phrase, “Don’t judge a book by its cover.” Yet, as humans, we are all guilty of making a snap judgment based on first impressions. When talking about your company and the solutions you offer, your website is often the first impression a potential prospect will have of your brand. Today’s marketers…

Tips for Using B2B Marketing Automation Before, During, and After Events

You spend weeks, months, maybe even a year prepping for a huge event. You’ve got the fancy trade show booth, a perfect elevator pitch, slick new collateral, and matching polos for you and your team. But what happens beyond the expo hall? Your event marketing strategy doesn’t end after you’ve shaken all the hands and…

Introducing B2B Marketing Trends: Insights from the Frontlines of B2B Marketing

Business-to-business (B2B) marketers now face challenges that simply didn’t exist a few years ago. Business buyers are savvier and more connected than ever, and they expect always-on, highly personalized buying experiences. To help B2B marketers understand the trends shaping the industry today, we are excited to introduce our e-book, B2B Marketing Trends: Insights from the Frontlines…

Predicting and Shaping the Future of Marketing

In episode 30 of the Marketing Trends podcast, host Ian Faison discussed the future of marketing with Peter Schwartz — who is Salesforce Senior Vice President of Strategic Planning, as well as a noted futurist and author. THE FUTURE IS A STORY WAITING TO BE WRITTEN Peter has spent the last 45 years helping organizations…