4 Trends and Tactics to Help B2B Marketers Drive ROI

Customer expectations are changing. Business buyers now expect personalized, real-time marketing that’s just as seamless as what they experience as regular consumers. This means B2B marketers must keep on the cutting edge of marketing trends. Luckily, there are innovative tools, tactics, and measurement B2B marketers can use to keep up with what today’s buyers want….

#TrailblazerTipTuesday Roundup: Advice from Trailblazers in B2B Marketing (Part 3)

We’re recapping all of the great tips and tricks our Trailblazers in B2B Marketing shared during last month’s #TrailblazerTipTuesday campaign. If you haven’t been following along, Pardot hosted a weekly social media takeover every Tuesday in August where B2B marketing geniuses shared their tips, tricks, advice, and best practices for how to be a B2B…

How to Build a Revenue Marketing Engine: 6 Lessons Learned

The traditional view of marketing is flawed. Most organisations view their marketing department as a cost center or a necessity to direct potential customers to the real gem: the product. Luckily for us in the marketing world, companies are starting to realize the value we can bring through revenue marketing. As the Marketing Director at…

9 Features to Look For in a Marketing Automation Platform

When you choose a marketing automation platform for your business, your go-to comparison criteria will usually be the list of features each potential platform has. These features must solve known business problems and, if you write your business case well, justify the investment in a first-time or replacement marketing automation platform. The problem is, there…

#TrailblazerTipTuesday Roundup: Advice from Trailblazers in B2B Marketing (Part 2)

Last month, Pardot hosted #TrailblazerTipTuesday, a weekly social media takeover where Trailblazers in B2B Marketing shared their tips, tricks, advice, and best practices for how to be a B2B marketing super star across Twitter & LinkedIn with the hashtag #TrailblazerTipTuesdays. Our Trailblazers wow’d us with their expertise, which is why throughout the month of September,…

How to Attract New Healthcare Leads with Inbound Marketing and Engage Them in Real Time

Today’s healthcare professionals prefer to be marketed to through digital channels. As a result, the most effective healthcare and life sciences (HLS) marketing is now digital marketing. This has opened up a whole new world of opportunities for HLS marketers, who used to rely on in-person meetings to build relationships with clients.  Now, HLS marketers…

#TrailblazerTipTuesday: Advice from Trailblazers in B2B Marketing (Part 1)

Here at Salesforce, we’re continuously inspired by the incredible ways our customers and Trailblazers are using Pardot to power their B2B marketing strategy. Throughout the month of August, we invited our Trailblazers in B2B marketing to showcase their expertise by posting their best B2B marketing tips and tricks to Twitter & LinkedIn with the hashtag…

How ThoughtSpot Generates More Leads with Pardot and Conversational Marketing

Search and AI-driven analytics company ThoughtSpot has been called a Silicon Valley unicorn, a title given to an elite group of startups valued at over $1B. They serve some of the world’s biggest brands, including Chevron, Petco, and De Beers. Given their large enterprise account-based marketing strategy and big deal sizes, they need to focus…