Pardot Spring ‘21 Release: New Feature Round-up

We’re ringing in the New Year with NEW Pardot feature enhancements! The Spring ’21 release enables you to set up Pardot faster than ever, maintain engagement data streams with First-Party Tracking, and enjoy enhanced functionality in email personalization, deliverability, and reporting. We’ve also improved clone actions too, so you can easily copy email content or…

The Anatomy of a Successful Sales Follow-Up

With more people working from home and spending more time on digital devices, staying on top of a hot lead is vital. For example: If a hot lead takes a test drive of a demo on your website, it demonstrates their interest in your product. As a sales rep, you know it’s time to get…

Take These Two Actions to Prepare for Pardot Spring ‘21 Release

The Pardot Spring ‘21 release is packed with new features we’re excited to share with you. We’re also making major changes to our User and API authentication methods to expand authentication functionality and increase security. Here’s a summary of what you need to know and how to prepare for the changes, which take effect Feb….

How to Scale Your Consent and Privacy Management Process

Last fall, I shared some tips and strategies to help marketers building a consent and compliance process. Chances are, you’ve started on that journey. But as you develop those processes, your business is still growing and evolving. So what can you use to help scale those efforts as your company naturally grows toward bigger and…

How to Take Your Marketing to the Next Level with Pardot’s Latest Advancements

Salesforce’s physical offices may have been closed in 2020, but Pardot’s product team didn’t stop working. If anything, our product innovation accelerated last year! Pardot became easier to use with deeper analytics, more built-in artificial intelligence (AI), and new features to help your scale your marketing. Here are five of Pardot’s most exciting 2020 product…

Dreaming of ParDreamin’ 2020

If you follow @Pardot on Twitter and happened to check your timeline between Dec. 8 and Dec. 11, you probably saw us tweeting excitedly about the ongoing events at ParDreamin’ 2020. This was one of the biggest Pardot-related virtual events ever, and it was great to get the Pardot community together to network, share tips…