Tips and Best Practices for 6 Types of Business Email Templates

Marketing automation has made it easier than ever for B2B brands to send personalized emails to their customers. That doesn’t mean, however, that email marketers should take a one-size-fits-all approach when it comes to planning and sending emails to their audiences.  Determining which type of template to use for any given email requires marketers to…

Tips and Best Practices for Using Corporate Stock Photos — and What to Avoid

How much time do you spend thinking about stock photography? If you’re anything like us, then… probably not much. Often-mocked, and often-memed, stock photography is nevertheless an important part of content strategy for your business. After all, compelling visuals can add context to your blog posts and social media posts, and help you illustrate important…

Strengthening Relationships with Donors through Pardot

This story originally appeared on Salesforce.org as Strengthening Relationships with Donors through Pardot. To learn more from Shared Hope International, check out How to Make an Impact in Honor of World Day Against Human Trafficking. For the past 20 years, Shared Hope International has been working to prevent, restore, and bring justice to vulnerable adults and children who…

Advance Your Marketing Career With Salesforce Certification

Businesses are running on Salesforce and looking for people with definitive Salesforce Marketing Cloud and Pardot skills who can help drive customer journeys and enhance customer experience. Set yourself up for success by earning a Salesforce Marketing Certification. Why Get Certified? Today’s marketing transformation is led by innovation, strategy, data, and amazing marketers, like you….

Tips From The NHB2B Pardot User Group

Pardot User Group meetings have always been a great way for marketers from all over the world to get together and share new insights. In a clever nod to the new normal we’ve all found ourselves in, our New Hemisphere B2B (NHB2B) Trailblazer Community User Group has taken to calling their lunchtime meetings “Noon-Normal” in…

Boosting Productivity and Prioritizing Equality in a Digital-First Marketing World

Monica Bowie, a Senior Marketing Manager at Salesforce and the Global President of BOLDforce, our employee resource group for Black employees and allies, recently stopped by the Marketing Trends podcast to chat with host Ian Faison.  Read on for a synopsis of her thoughts on how the COVID-19 pandemic has impacted how Salesforce is addressing…

The Five Questions You Need to Ask Before Implementing a Consent and Compliance Process

As marketers continue reacting to COVID-19’s impact on in-person events, they’re ramping up efforts to reach customers digitally. But going too fast can cause trouble. Understanding data privacy laws is the key to building trust with customers today. As you increase your digital marketing, you need to make sure that it’s all compliant with GDPR,…

Trends From “State of Marketing” that Every B2B Marketer Should Know

In our sixth edition of the State of Marketing report, we’ve curated insights and trends from nearly 7,000 senior marketers leading through change.  Here are some key findings highlighting the top strategic priorities, challenges, and technologies that are transforming the profession, and a glance at the maturity of B2B and B2B2C marketers with account-based marketing…