How to Arm Your Sales Team with the Power of Marketing Automation

The ability to build personalized customer journeys at scale has become table stakes for brands today. Customers simply expect it. In fact, 65% of B2B buyers are likely to switch brands if a company does not personalize communications to them (Salesforce, Fourth Annual “State of Marketing” report). Personalization is a powerful tool for today’s marketers,…

How Pardot Will Help Your Business Thrive in the Era of Artificial Intelligence

There’s a lot of talk these days about the future of artificial intelligence. You’ve probably read tons of headlines, but maybe still don’t get what all the fuss is about. What’s the value for my business? And where are the Terminator robots? What the Future of Artificial Intelligence Will Really Look Like The truth is…

Pardot Goes Bigger Than Ever for B2B Marketers at Dreamforce ’18

Calling all Trailblazers in B2B Marketing! If you didn’t already know, it’s an amazing time to be a B2B marketer. In this age of the connected customer, it’s more important than ever to receive smart, actionable insights from your data in order to target the right accounts with dynamic, customer-centric campaigns. This year, Salesforce Pardot is going…

Quick Tips From 6 Pardot Geniuses

It’s no surprise that marketing automation is one of my most favorite topics to talk and write about. And with the abundance of tools, strategies, and approaches for B2B marketers, marketing has become even more interesting. Luckily, marketing automation has been around for quite awhile and we know quite a few Pardot “power users” that…

Three Keys to Successful Physician Referral Management

The consumerization of healthcare doesn’t impact the patient population alone — it also impacts how Health Care Professionals (HCP’s) want to receive marketing communications. With physician expectations being set by non-healthcare industries, heath systems and their referral liaisons need to dramatically improve the way they communicate with PCP’s and referring physicians to stay relevant. And…

How to Build Your B2B Marketing Dashboard: The Extended Q&A

It’s no secret that marketers are on the hunt for metrics that matter. Since we’re always looking to prove the value of our marketing efforts, having data-driven insights by our side is a must. With an analytics platform like B2B Marketing Analytics (B2BMA), marketers can leverage insights that not only impact the business, but can…