Forrester Names Pardot a Leader in 2018 Wave Evaluation

In the Age of Intelligent Marketing, B2B marketers know that it’s more important than ever to receive smart, actionable insights from your data to target the right accounts with dynamic, customer-centric campaigns. This level of personalization and precision can’t be achieved by simply adding more tools to your martech stack. B2B marketers need a solution…

Lightning Strikes Salesforce Pardot

If you didn’t get a chance to see the Pardot Product Keynote at Dreamforce ’18, there were some pretty huge announcements about the latest product innovations. The Pardot team unveiled the launch of Pardot in Lightning, a single platform experience for marketing and sales. An Intuitive Platform Experience If you are using Sales Cloud in Lightning, Pardot…

We’re Unifying Marketing Automation, CRM, and Account-Based Marketing

As the marketing technology landscape becomes more innovative, it’s also increasingly becoming more fragmented. In fact, many B2B marketers are having a hard time keeping up, especially at a time when marketing, sales, and other teams use different automation tools that don’t always easily communicate with each other. For example, B2B sales teams typically work…

Pardot Winter ’19 Release: See What’s New

It seems like just yesterday when our young Pardot was released into the wild world of B2B… But look at it now! It’s all grown up and ready to take your B2B marketing efforts to the next level. With each passing year, Pardot continues to find new ways to help B2B marketers find and nurture…

Why Marketing, Sales, Admins and Executives Love Pardot in Lightning

Here at nCino, we are very excited about the Pardot Lightning app! This single platform experience has been a game changer and has helped us streamline our internal processes, further aligning sales, marketing and IT. Follow me as I highlight some of the benefits of Pardot in Lightning from the perspective of four key roles…

B2B Reporting: What Your CEO Really Needs to See

You want to show your leader the metrics that prove your B2B marketing efforts are going well. But let’s face it, your CEO is a busy person and may not have the time to sift through 30 pages of detailed tables numbers for every social share. When developing a B2B marketing report, it’s important to…

How to Earn Loyal Customers in the Experience Economy

In today’s digital, connected world, audiences can find virtually anything they want whenever they want it. They have little patience for sifting through irrelevant content to find what they’re looking for. Brands know that to grab the attention of their audiences, they must meet them where they’re at. This means creating personalized, cross-channel experiences that…

Top 5 Takeaways from the Pardot Product Keynote at #DF18

Dreamforce 2018 was a whirlwind of technology, innovation, networking and fun! If the week taught us anything, it’s that now, more than ever, is an amazing time to be a B2B marketer. On Thursday, September 27th, Pardot took the stage with Lyft Business and VMware to discuss what it means to be a B2B marketer…