How AI Marketing Rallies Teams Around the Right Accounts: A Hands-On Guide to Pardot Einstein

It’s 2021, and we’re still talking about marketing and sales alignment. One of the core value propositions of marketing automation is to bring these teams together. By delivering marketing and segmentation to sales and user behavior and sales transparency to marketing, both teams get the information they need, and overall business operations become more efficient…

Pardot Security and Privacy: Our Commitments to You

Sometimes I like to say that no one purchases Pardot because they want a security solution; they do it because they want a secure solution. One of the attractive features of our cloud model is that Salesforce engineering experts manage the security and trust of the software and its infrastructure. This frees you from maintaining…

How to Build Sales Cloud Task Queues to Manage Timely Sales Follow-ups

Does a good proportion of your business come from renewals?  Do you ever worry that you’re letting renewal business slip through the fence?  Do sales managers struggle to gain visibility into the hard work your reps are doing?  If you answered “yes” to all three questions, it’s safe to say that you’re facing the same…

Let’s Get Technical: Presenter Top Tips from the First ParDreamin’

ParDreamin’ 2020 was nothing short of dreamy, but after every conference comes the time to open up the ol’ toolbox and apply all the rich insights we learned. Five presenters from some of the conference’s most popular sessions share their key takeaways and advice for taking action. Read on to see what inspired these leaders…

2 Customer Experience Takeaways from ParDreamin’ 2020

We ended 2020 by participating in the first-ever ParDreamin’, a four-day virtual conference spotlighting Pardot’s marketing automation capabilities and bringing together a vibrant community of business leaders, marketers, and more.  Organized by Sercante, a marketing technology consultant that specializes in Pardot implementation, ParDreamin’ 2020 celebrated innovation with a packed schedule of sessions to inspire and…

Why We’re Celebrating a New Investment in Trusted Partner Sercante

At Salesforce, we love supporting organizations that share our passion for bringing companies and customers together. Today we’re excited to share Salesforce Ventures’ investment in Sercante, a leading group of Salesforce consultants who are passionate about marketing automation and Pardot. Investing in the next generation of enterprise tech Salesforce Ventures, our investment arm, is focused…

Browser Privacy Changes Will Impact Your Marketing. Here’s How.

On March 4, the Wall Street Journal ran an article on the front page above the fold titled “Google To Stop Ad Sales Based on Browsing.” The tagline was: “Citing privacy concerns, company says it won’t track individuals’ paths across multiple sites.” [link to article ? subscription required] The article discussed the end of technologies…

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