Using Peer Research and Survey Data to Drive Lead Generation

Peer research is a much overlooked resource for B2B marketers, but it’s actually one of the most helpful methods of teasing out buyers pain points. For example, on average, prospects receive over 3 invitations per day to attend webinars, download case studies or read the latest white paper. How do you cut through all that…

3 Reasons Lead Nurturing is for Everyone

Ah, lead nurturing. We meet again. There’s no shortage of good reasons to make it a core part of your marketing strategy: you’ll build better relationships with customers, you’ll have another chance to recapture cold or dead leads, you’ll stay top of mind and ensure that you’re in front of your prospects when they’re getting…

How to Track Key Blog Metrics

Let’s talk about your company blog Your company blog is one of the best top-of-funnel marketing assets you have. At my last startup, our company blog was responsible for 40% of our website’s traffic and became the cornerstone of our thought-leadership and content marketing engine. We produced 2-3 posts per week, built a network of…

How to Win at Lead Nurturing

Did you know that roughly 73% of new leads never convert into a sale (Marketing Sherpa)? The number is staggering, yet only about 35% of marketers are doing anything about it. If you want to tap into that 73% of undecided or unsure buyers, you should be nurturing those leads. Chances are, this isn’t the…

Lightning Enhancements for Pardot and Salesforce Engage

We’re excited to highlight several enhancements to Salesforce features in Lightning: an Engagement History lightning component, support for Salesforce Engage in Lightning, and editable template regions in Engage Campaigns. These features better enable sales reps to understand their prospects’ interactions, act fast and effectively, and send the right message at the right time. ENGAGEMENT HISTORY…

How We Tackled Scalability in the Real Estate Industry with Marketing Automation

Marketing automation is everywhere. As more and more businesses move towards digital transformation, there’s an inevitable push toward automating time consuming processes, and scaling the tactics that generate revenue. In the past, marketing has been seen as totally separate from sales, but today, digital media has brought the two teams together, aligning the sales and…