How Marketing Automation Has Transformed The Customer Experience at Car Loans Canada

Don’t be the person holding a shovel when everyone else has a backhoe.   With constant buzzwords like automation, artificial intelligence (AI), and machine-learning being tossed around like salad, what is real and what isn’t? I’ll tell you one thing — marketing automation is 100% real. My name is Jesse Perreault and I’ve spent the last…

How Manufacturers Can Use Marketing Automation to Build Better Customer Experiences

The definition of marketing is changing for the manufacturing sector. More and more, B2B customer behaviors are driven by personal experiences as a consumer. Brands that will find success in the future will be the ones that adopt new strategies for connecting and engaging with customers before, during, and after the sale. Just as automation…

The Email Journey Every Brand Should Have

Welcome journeys — those email campaigns that introduce and onboard new customers — are critical in helping brands make a good first impression. After all, customers are most engaged and most primed for your message when they first sign up. It’s a brand’s biggest opportunity to create loyalty among their customers. It’s also important to…

How to Drive Prospect Engagement with Einstein’s AI-Powered Behavior Score

Note: This blog covers new features that will be included in our June 2019 Summer Release.  Imagine a world where AI could help you nurture your prospects more effectively. That imagination has become a reality thanks to Pardot Einstein! Coming in the June Summer ‘19 release, marketers will now be able to use Einstein Behavior…

More Meaningful Demand Generation: A Conversation with Nate Skinner

Demand generation has evolved. Digital marketing isn’t just about the quantity of clicks anymore — it’s about the quality of clicks. Teams are getting smarter about demand generation, working to get qualified leads to engage with B2B brand websites in truly meaningful ways. Pardot VP of Marketing, Nate Skinner, was recently interviewed for the latest…

5 Key Takeaways from SiriusDecisions Summit ’19

We just wrapped up SiriusDecisions Summit 2019 which took place from May 5th – 8th in Austin, Texas. With over 3,500+ attendees and 17 session tracks, there was no shortage of B2B inspiration at this year’s event. The Summit centered around the theme of “TOGETHER: Achieving High Performance by Aligning the B-to-B Revenue Engine,” and…

Pardot named Best Marketing Automation Platform by ClickZ

Pardot is honored to have been named Best Marketing Automation Platform at the 2019 Marketing Technology Awards. Presented by marketing technology publication ClickZ, the annual Martech Awards honor the best and brightest in marketing technology — and when it comes to marketing automation platforms, we’re proud to say that’s us! At the Martech Awards, the…

Introducing: Qualified for Salesforce Pardot

In B2B marketing, personalized engagement is the name of the game. That’s why the Pardot team is so excited to introduce Qualified for Salesforce Pardot. Now, you can engage high-value leads like never before with conversational marketing — available with advanced B2B marketing automation on the world’s #1 CRM. Qualified is the first and only…