3 Tips for Making Marketing Automation Work for the Entire Customer Lifecycle

When a customer buys your product, you’re in the driver’s seat to turn them into a loyal customer and a lifelong brand ambassador. And being thoughtful about how you do that can increase user adoption, likelihood to invest more, and diminish the desire to look at a competitor. In fact, according to MarTech, a 5% increase…

Why Marketing Automation is a Wealth Manager’s Biggest Asset

Due to the growing FinTech sector, there is no shortage of easy-to-use apps or investment bots looking to provide financial advice to curious individuals. However, this technology disruption has created new challenges for wealth managers who now have to work to stand out in a crowded marketplace and maintain customer loyalty. While these challenges may seem…

5 Tips for Using Emojis in Email Subject Lines

Emojis have come a long way from the simple smiley face. Developers have given us the power to express ourselves via emoji in almost every situation, from the classic heart eyes 😍, to the sweat smile 😅, the zipper mouth 🤐, to the mind blown 🤯. They’ve expanded into the wild worlds of animals, food, travel, and culture and…

3 Ways to Make the Most of Connected Campaigns

Until now, campaigns in your marketing automation platform have been separate from Salesforce campaigns, regardless of the marketing automation solution you used. Now, exclusively for Pardot users, Pardot marketing automation campaigns can be connected to Salesforce campaigns. With the power of Salesforce, marketers can utilize customizable and flexible Salesforce campaign functionality to help plan and…

Introducing: GetFeedback for Pardot

Post-sale customer feedback helps companies improve service quality, product value and NPS scores. But why wait until after the purchase is complete to request feedback? The value of feedback can play a huge role during the lead generation and nurture phases, in order to help marketers fully understand the audiences they’re trying to reach. The goal…

Pardot Summer ’18 Release: New Feature Round-up

With our Summer ’18 release, we’re ready to help marketers make more informed decisions, strengthen their account-based marketing strategies, and offer more personalized experiences to their customers based on a deeper understanding of their data. We know that today’s buyers are more connected than ever before. In order to engage with buyers at the right…

The Four P’s of Product Enablement: (Part 1)

Many (many) years ago, I walked into my first Marketing 101 class. I distinctly remember my professor saying that the entire goal of the course was to ensure we could always remember and recite the “4 P’s of Marketing.” I guess it worked because to this day, I still think about Product, Place, Price, and…

Parlez Vous Français?

Today, at Salesforce World Tour Paris, we announced that Pardot will be localizing in French, German and Spanish! On Friday, June 8, users across the world will be able to access the Pardot platform in their chosen language. User language settings can be updated in one of two places: For customers that are using Salesforce…