How to Earn a Career in Sales Operations

I’ve been working in sales operations for more than 4 years. I’ve seen this field become a hot commodity in part by how it helps collaboration between sales, marketing, and finance. A flood of new sales and marketing tools, and in turn a flood of new data, helps get this done. These tools are also…

6 Sessions We Think You’ll Love at #DF19

By now, you know that Dreamforce ’19 is just around the corner (5 days to be exact, but who’s counting?). Veteran Dreamforce attendees know that before you grab your Trailblazer hoodie and head to San Francisco, it’s important to make sure you’ve signed up for the top sessions you want to attend once you arrive…

How to Write an Email Template Your SDRs Will Love

It’s the nature of an SDR’s job to have a lot of prospecting ground to cover, and it’s often a challenge for them to be personable and build relationships when they’re interfacing with so many potential customers a day.  Yet, from a marketing perspective we know that forms of spam communication and generic content garners…

Announcing Into the Blue: the B2B Marketer’s Bash at Dreamforce 2019

It’s never been more fun than now to be a B2B marketer. From chatbots to social media, from email to ABM, it’s all about authenticity and customer engagement. Everyday, fearless marketers are bringing their creativity and imagination to technology to build relationships and create some waves. As Dreamforce comes to a close, we want to…

How Gamma Increased Website Conversions by 33% with Pardot + Qualified

Gamma is a communications company that helps businesses talk to their customers by providing reliable voice, data, and mobile services. Gamma has two types of customers: direct businesses and channel partners that resell their products and services. Gamma runs their B2B marketing automation on Salesforce Pardot, and recently rolled out a Conversational Marketing program to…

5 Sales and Marketing Tactics Using Pardot’s Engagement History Dashboards

Nobody has been more positively impacted by analytics technology than Sales and Marketing. Immediate visibility into metrics and quick action based on insights are critical to their success. Now with Engagement History Dashboards from Pardot, analytics does not have to be reserved for operations teams or data scientists, but can instead be used by every…

How to Avoid Spooky Situations with Marketing and Sales Alignment

Autumn’s about more than just pumpkin spice lattes and falling leaves. There’s another side to fall, full of goblins, ghouls, toil, and trouble. But the terror isn’t limited to spooky season! If you work in sales and marketing, you’re faced with scary situations every day, like cross-functional misalignment.  Leave the horror to Halloween and get…