3 Uses of AI for B2B Marketing You Might Not Have Thought About

Artificial intelligence is your friend, especially as a B2B marketer. In 2018, 30% of B2B marketers used AI — a 25% increase from only 24% of B2B marketers in 2017. Blaze new trails and let technology do the work for you by using AI in these three creative ways. 1. Hyper-customized content delivery Customization doesn’t…

5 Things Marketers Can Do to Enable Sales Teams

According to Salesforce’s most recent State of Marketing report, marketers are the glue that connect disparate teams, like sales and service, together across companies. Nearly half (45%) of marketing leaders say their organization is leading customer experience initiatives across the business. As marketers are increasingly viewed as the hub that influences customer experiences across a…

Spring into Pardot’s New Feature Set

This spring, we’re bringing several new exciting product innovations to Pardot. We’ve added AI-powered features, engagement history, and many more updates to look forward to. Read on to explore some highlights, and discover how they’ll empower your marketing and sales teams to drive results this year. Want to learn about all the new features? Check…

Predict Buying Intent with Pardot Einstein Behavior Score

Imagine if you could tell not only how a lead engaged with your digital marketing in real-time, but if their pattern of behavior indicated their likeliness to buy. Next, imagine if you could segment and distribute qualified business based on this intelligence so that your sales team spent their time working leads that were statistically…

How Pardot Drives Customer Engagement with Webinars

Finding new leads, and ultimately converting them to customers, is one of the biggest concerns for any growing business. That’s why webinars are so great — they are an extremely effective way to engage and reach your target audience. Best of all, they don’t break the bank! Keep reading to learn Salesforce’s best practices for…

How to Create Memorable Marketing Experiences

In Marketing Trends podcast Episode 24, hosts Ian and Lauren sat down in the studio with Nate Skinner to discuss creating memorable marketing experiences that truly resonate with customers. Set course for marketing success by staying on-message. Nate got his start in marketing at Salesforce ten years ago when he was hired by a friend…

How to Boost Productivity and Hire Great Marketers

In Episode 22 of the Marketing Trends podcast, hosts Ian and Lauren chat with Ada Chen Rekhi about the secrets of real productivity, and what it takes to hire the best candidates for your marketing organization. Eight years ago, Ada founded a contact management startup called Connected HQ, which was acquired by LinkedIn. Code from…