Using AI to Create Data-Driven Campaigns to Drive Marketing ROI at Wärtsilä

Talk to any B2B marketer about the pain points of their jobs, and you’ll likely hear a common refrain: proving the success of a campaign. Determining the return on investment of a marketing campaign is often a challenge for marketing teams — leaving them scratching their heads and struggling to quantify their success.  At Wärtsilä,…

AI is Keeping Supply Chains Running Throughout the Pandemic

Gail Moody-Byrd is Chief Marketing Officer and John Kalil is Chief Customer Officer at Noodle.ai, an enterprise artificial intelligence company and a Salesforce customer. This article originally appeared on the Salesforce Blog as “AI Is Keeping Supply Chains Running Throughout the Pandemic” and captures a recent conversation between Gail, John, and Salesforce. Did you know…

Finally Solve the Mystery of Marketing Measurement with Einstein Attribution

It’s a familiar story: your marketing director signs into the virtual meeting, followed by your analytics guru. A few minutes later, your demand generation manager joins. Just like always, they start debating the ideal attribution model: the best way to measure your marketing. “Is it first-touch, last-touch, or even-touch?” they wonder. “Should our teams develop…

How to Power Your B2B Marketing with Artificial Intelligence

In B2B marketing, artificial intelligence (AI) is bigger than ever. It’s helping power many innovations, including real-time next best offers, predictive journeys, intelligent segmentation, programmatic advertising, and dynamic websites — just to name a few. With so many great applications, it’s no surprise that AI usage among B2B marketers has jumped to 30% in the…

3 Ways Artificial Intelligence Makes B2B Marketing More Efficient

In most businesses, time equals money. This adage is especially true when it comes to marketing a B2B brand. Time wasted on administrative tasks or manual intervention is time that could instead be spent connecting with customers and creating value for your prospects. As a B2B marketing professional, you already understand how important customer relationships are,…

3 Ways AI Can Transform Your B2B Marketing

Thanks to the power of data, we know more about customers than ever before — and customers know it, too. Their expectations are higher than ever, and they expect brands to use data to deliver great personalized experiences. Customers want all brand communications to be tailored to their specific interests, needs, and preferences. With the power…

4 Ways to Create Real-Time Customer Experiences with AI-Powered Chatbots

Real-time customer experiences are the ultimate form of personalized marketing. When you engage with your customers in real time, you can solve their problems and address their needs the moment they arise. Not only are you communicating with the right person through the right channel, but you are also doing so at the right time…

New Interactive Guide: 9 Ways B2B Marketers Should Be Using AI

We’re living in exciting times for B2B marketing. Through the power of artificial intelligence (AI), we have the ability to create more engaging and meaningful customer experiences than we ever could before. AI is fairly new technology, and has only been available to marketers in the last decade or so. The majority of B2B marketers…

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