How to Drive Prospect Engagement with Einstein’s AI-Powered Behavior Score

Note: This blog covers new features that will be included in our June 2019 Summer Release.  Imagine a world where AI could help you nurture your prospects more effectively. That imagination has become a reality thanks to Pardot Einstein! Coming in the June Summer ‘19 release, marketers will now be able to use Einstein Behavior…

How Artificial Intelligence Takes B2B Marketing Accuracy to the Next Level

For marketers, artificial intelligence (AI) is the greatest thing since sliced bread — except AI can also identify the type of bread, tell you about it, and help you turn it into a sandwich. While AI is still a relatively new technology, it’s already proven to be a transformational force in the world of B2B…

Why Marketers Should Invest in Artificial Intelligence

It’s the golden age of artificial intelligence (AI). No longer are machine learning algorithms implemented in server rooms with code scripted by research scientists. Instead, AI-driven insights are readily-available with cloud-based software solutions, like Pardot Einstein, which are flexible, simple to integrate, and tremendously powerful. Nevertheless, some marketers remain skeptical regarding the promises of AI….

Close Deals Faster with Predictive AI and Enhanced Lead Insights

2019 has arrived with the most advanced wave of lead engagement and management capabilities ever seen before. From predictive artificial intelligence (AI) and smart lead scoring to real-time lead routing, there has never been a better time to understand what your leads want, engage them with personalized messaging and close them in record time. Here’s…

3 Uses of AI for B2B Marketing You Might Not Have Thought About

Artificial intelligence is your friend, especially as a B2B marketer. In 2018, 30% of B2B marketers used AI — a 25% increase from only 24% of B2B marketers in 2017. Blaze new trails and let technology do the work for you by using AI in these three creative ways. 1. Hyper-customized content delivery Customization doesn’t…