According to SiriusDecisions, 92% of B2B marketers consider account-based marketing (ABM) “extremely” or “very” important to their marketing efforts. At the same time, only 20% of respondents reported having a full ABM program in place for a year. Why are so many businesses making a shift towards an ABM strategy? In short, it’s typically for one…
Checklist: Is ABM Right for you?
Running an Integrated ABM Campaign in 5 Steps
Even though most B2B marketers are bought into Account-Based Marketing (ABM), very few of them are actually using the strategy to its greatest potential. While running a one-off ABM initiative is a good start, the magic really happens when you work across your organization to develop integrated campaigns that address the needs of your target…
Experience Account-Based Marketing at the Optimizing ABM Impact Conference
As a member of the ABM alliance, Pardot is participating as a sponsor in the Optimizing ABM Impact Conference. Join us on March 8 to learn how to create an account-based marketing strategy that will truly revolutionize your business. Learn the basics of getting started, expand your existing strategy with real-life use cases and examples,…
4 Easy Steps to Creating Content for an Account-Based Marketing Strategy
Editor’s Note: If you’d like to learn more about strategies to drive your Account-Based Marketing program, join Nate Skinner, VP of Product Marketing at Salesforce, and Heidi Bullock, CMO of Engagio on July 26 for their webinar presentation Simple and Effective Account-Based Marketing. B2B marketing is currently being revolutionized by the onset of account-based marketing…
3 Things AI and ABM Have In Common With Star Trek
When I hear the term ‘Artificial Intelligence’, it always reminds me of watching Sci-Fi classics like Star Trek as a kid. The computers were smart – you could ask them questions and AI was the mysterious intelligence that allowed them to think and give you answers. Even more than that, it gave the Star Fleet…
3 Marketing Challenges Solved By Account-Based Marketing
You already know that ABM is a strategy like no other, and that it can give you some truly brag-worthy results – but there’s a lot to be said for exactly why account-based marketing can generate such big returns for B2B marketers. If you joined us for Mathew Sweezey’s webinar ‘Getting Started with Account-Based Marketing‘,…
3 Things You NEED To Know About Account-Based Marketing
Account-based marketing is one of the most popular strategies in B2B marketing right now, but there’s still a lot of confusion about exactly what ABM is and what it can do. ABM is a strategy that relies on a suite of tools to support and streamline your marketing. ABM operates on a larger scale with…
Introducing Einstein Account-Based Marketing—Intelligent B2B Marketing Built on the World’s #1 CRM Platform
With Einstein ABM, companies can now target their most valuable accounts and deliver 1-to-1 personalized journeys that seamlessly bridge sales and marketing. Trailblazers like CareerBuilder, Sika and Slalom can optimize marketing investments and close deals faster with Einstein ABM. SAN FRANCISCO—June 8, 2017—Salesforce [NYSE: CRM], the global leader in CRM, today introduced Einstein Account-Based Marketing…
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