Editor’s Note: If you’d like to learn more about strategies to drive your Account-Based Marketing program, join Nate Skinner, VP of Product Marketing at Salesforce, and Heidi Bullock, CMO of Engagio on July 26 for their webinar presentation Simple and Effective Account-Based Marketing. B2B marketing is currently being revolutionized by the onset of account-based marketing…
4 Easy Steps to Creating Content for an Account-Based Marketing Strategy
3 Things AI and ABM Have In Common With Star Trek
When I hear the term ‘Artificial Intelligence’, it always reminds me of watching Sci-Fi classics like Star Trek as a kid. The computers were smart – you could ask them questions and AI was the mysterious intelligence that allowed them to think and give you answers. Even more than that, it gave the Star Fleet…
3 Marketing Challenges Solved By Account-Based Marketing
You already know that ABM is a strategy like no other, and that it can give you some truly brag-worthy results – but there’s a lot to be said for exactly why account-based marketing can generate such big returns for B2B marketers. If you joined us for Mathew Sweezey’s webinar ‘Getting Started with Account-Based Marketing‘,…
3 Things You NEED To Know About Account-Based Marketing
Account-based marketing is one of the most popular strategies in B2B marketing right now, but there’s still a lot of confusion about exactly what ABM is and what it can do. ABM is a strategy that relies on a suite of tools to support and streamline your marketing. ABM operates on a larger scale with…
Introducing Einstein Account-Based Marketing—Intelligent B2B Marketing Built on the World’s #1 CRM Platform
With Einstein ABM, companies can now target their most valuable accounts and deliver 1-to-1 personalized journeys that seamlessly bridge sales and marketing. Trailblazers like CareerBuilder, Sika and Slalom can optimize marketing investments and close deals faster with Einstein ABM. SAN FRANCISCO—June 8, 2017—Salesforce [NYSE: CRM], the global leader in CRM, today introduced Einstein Account-Based Marketing…
Marketing Automation and Your Account-Based Marketing Strategy
Account-Based Marketing has become one of the most talked about strategies in B2B marketing. The reason why is clear: it’s an amazing way to connect with your prospects and build stronger customer relationships. Marketing automation is one of the tools that makes an account-based marketing strategy easier and more scalable. These are my tips for how…
Getting Started with Account-Based Marketing: The Checklist
Account-Based Marketing has taken the B2B marketing world by storm. Technology has streamlined and optimized the processes needed to implement an ABM strategy, and the results are truly changing the way we think about marketing at scale. If you’re considering an ABM strategy (and why not? ITSMA found that 84% of marketers are seeing higher…
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