In today’s all-digital landscape, it’s more important than ever for B2B marketers to personalize account engagement with messages that resonate with every buyer. Salesforce Pardot, part of Salesforce Digital 360, enables customers to create a single source of account data across marketing, sales and service. This alignment drives connected digital experiences as part of an…
Are you looking for tips and tools to fuel your account-based marketing (ABM) strategy? The latest ABM content from Salesforce can help you unify your internal teams, target the right accounts for your business, tackle digital engagement, and more. Identifying Potential High-Revenue Partners Was the First Step in This Advertiser’s Account-Based Marketing (ABM) Strategy Valpak…
In the history of B2B marketing, account-based marketing (ABM) programs are still fairly new. According to the sixth State of Marketing report, 64% of them were started in the past five years. And they’re gaining in popularity because they generate results. New ABM research shows that most ABM programs generate greater return on investment (ROI)…
It’s been a few years since account-based marketing (ABM) joined the ranks of top marketing strategies. But even after all this time, that “A-B-M” acronym still leaves some people scratching their heads. If you’re not sure what ABM is or how it can help you target key accounts, you’re not alone. ABM is constantly evolving…
This post is written by Daniel Englebretson. Daniel is a Salesforce Trailblazer and co-founder and VP of client services for Khronos, an agency that specializes in account-based marketing, B2B marketing, enterprise marketing, and growth marketing. In 2020, 79% of businesses reported a decline in pipeline tied to the pandemic, and many B2B marketers are turning…
This article from Tracy Eiler, CMO at InsideView, originally appeared on the Salesforce Blog as “How To Target the Right Accounts and Other ABM Insights From a CMO” and is part of our Moment Makers series, which takes a deep dive into how marketers use technology to build data-driven customer experiences that feel natural, relevant, and…
Filmmaker turned marketer, Randi Barshack, Senior Vice President of Rollworks, joins Marketing Trends to discuss her journey from TV, film, and video production into the marketing industry. She shares the complexities of account-based marketing (ABM), the importance of storytelling, and why diversity and adaptability are critical ingredients to achieving success for marketing teams. THE IMPORTANCE…
When we hear ‘account-based marketing (ABM) strategy’, social media might not be the first channel to come to mind. Perhaps you believe it belongs in the B2C playbook. Time for a renewed perspective. 84% of C-level and VP-level buyers are influenced by social media when purchasing. (Articulate) Dynamic content on the web and in emails…