Sika Corporation
A leading supplier of specialty chemical products and industrial materials serving construction and industrial markets.
Sika is a global manufacturing company headquartered in Switzerland. They primarily create construction materials, but also some industrial products. They have a large arm in the automotive industry ? most key manufacturers use their adhesive products to lessen the weight of vehicles so that you get better gas mileage.
Business Challenges
- Driving engagement across prospects–needed to boost sales with independent architects, consultants, and building owners.
- Bringing together siloed teams and data to create a unified customer experience.
The Salesforce Solution
- Sika was able to grow their business to $5 billion by knowing exactly what contractors engage with, when to target them, and with what content and information to send via Salesforce Engage.
- Using Pardot they?ve been able to align sales and marketing teams to predictively target cities that are home to interested contractors with major construction needs.
