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Melbourne Tractors generates 2.5x more leads with Pardot

"We are able to differentiate our brand against larger competitors by being more agile. Pardot makes our connection to our customers easier and easier."

Kane Bennett

General Manager

Melbourne Tractors

About Melbourne Tractors

Industry: Manufacturing
Website: Visit Now

Quick Facts

2.5x increase in leads in under 12 months

Centralized database allows Melbourne Tractors to categorize customers easily and in a targeted fashion

Tracking sales trends to forecast more accurately

A leading supplier of new and used construction and earthmoving equipment.

Melbourne Tractors Group is a family owned and managed business with more than 30 years in the earthmoving, constructions, and agriculture industries. Fifteen years ago, it was a small mining and agricultural business operating out of small premises with no real structure. Over the last 12-15 years, the company has seen significant growth and now competes with the Caterpillar’s and John Deere’s of the World.