Valpak Opens the Neighborhood with Pardot, Engage, and Engagement Studio

Valpak is at the heart of communities across North America, helping people save, businesses grow and neighborhoods thrive. Famous for their Blue Envelope of savings, Valpak was founded more than 47 years ago and specializes in direct mail and digital marketing for local businesses, and they are growing with more than 160 local sales offices…

Mediacurrent Finds Success with Inbound & Marketing Automation

Mediacurrent was able to improve their inbound marketing strategy using features like lead scoring and grading, lead nurturing, and prospect tracking. With marketing automation, they could focus on their most promising leads while nurturing the leads who weren’t quite ready to buy — helping to align their sales and marketing teams.