Ticketmaster uses Pardot to bring marketing efforts to new heights

Ticketmaster is all about empowering their clients to attract more fans and sell more tickets. Most people know Ticketmaster as a platform to buy tickets to some of your favorite concerts, sporting events and Broadway shows, but what you might not know is that Ticketmaster has an entire B2B division that markets to venues, festivals,…

Valpak Opens the Neighborhood with Pardot, Engage, and Engagement Studio

Valpak is at the heart of communities across North America, helping people save, businesses grow and neighborhoods thrive. Famous for their Blue Envelope of savings, Valpak was founded more than 47 years ago and specializes in direct mail and digital marketing for local businesses, and they are growing with more than 160 local sales offices…

Mediacurrent Finds Success with Inbound & Marketing Automation

Mediacurrent was able to improve their inbound marketing strategy using features like lead scoring and grading, lead nurturing, and prospect tracking. With marketing automation, they could focus on their most promising leads while nurturing the leads who weren’t quite ready to buy — helping to align their sales and marketing teams.