Build a Better Customer Experience with Marketing Automation for Manufacturers

Within the manufacturing sector, the definition of marketing is changing. Today’s manufacturing marketers understand that customer expectations are evolving and behaviors are now driven by personal consumer experiences. And just as automation and artificial intelligence are redefining the future of the factory floor, they’re also redefining how manufacturing brands find success in marketing to new…

4 Ways Manufacturers Digitize and Automate Marketing with Pardot

For today’s manufacturing businesses, growth has become a challenge. Leaps in digital advancements have raised customer expectations – who are looking for more personalized experiences with brands across sales and marketing – and many are struggling to keep up. However, marketing is increasing in importance and investment for Manufacturers. In fact, 54% of Manufacturers have…

Sika Uses Salesforce to Close Deals Faster

A leading supplier of specialty chemical products and industrial materials serving construction and industrial markets. Sika is a global manufacturing company headquartered in Switzerland. They primarily create construction materials, but also some industrial products. They have a large arm in the automotive industry – most key manufacturers use their adhesive products to lessen the weight…

Metso Aligns Sales and Marketing with Pardot

Improving operational efficiency, increasing profitability and reducing risks starts with Metso. Metso is a world-leading industrial company offering equipment and services for the sustainable processing and flow of natural resources in the mining, aggregates, recycling and process industries. With our unique knowledge and innovative solutions, we help our customers improve their operational efficiency, reduce risks…

Melbourne Tractors generates 2.5x more leads with Pardot

A leading supplier of new and used construction and earthmoving equipment. Melbourne Tractors Group is a family owned and managed business with more than 30 years in the earthmoving, constructions, and agriculture industries. Fifteen years ago, it was a small mining and agricultural business operating out of small premises with no real structure. Over the…

Sturtevant Finds the Future of Science and Marketing with Salesforce

What do pharmaceuticals, 3-D printing, and a Boeing jetliner have in common? Sturtevant. Sturtevant is a 132-year-old, family-owned company in Hanover, Massachusetts, that makes the particles that power these amazing products and industries. Thomas L. Sturtevant built his first mill in Maine in 1883. A century later, Sturtevant, Inc. is still family-owned and making mills….

Fireclay Forges Strong Growth with Salesforce and Pardot

Who says only large businesses have the resources to be customer companies? Fireclay Tile, which produces sustainably made custom ceramic and glass tiles, is refocusing their business from selling through distributors to marketing directly to consumers. By leveraging the Salesforce Customer Success Platform, Fireclay has found a way to provide a rich customer experience and…

Stanley Black & Decker Increases Market Share with Pardot

With Pardot, Stanley Black & Decker has been able to empower their sales reps with personalized marketing content and complete insight into their prospects’ activities — within their CRM or on their mobile devices. The company was able to shorten the length of their sales cycle by 30% within their first year with Pardot, and another 25% in their second.