Melbourne Tractors generates 2.5x more leads with Pardot

A leading supplier of new and used construction and earthmoving equipment. Melbourne Tractors Group is a family owned and managed business with more than 30 years in the earthmoving, constructions, and agriculture industries. Fifteen years ago, it was a small mining and agricultural business operating out of small premises with no real structure. Over the…

Sturtevant Finds the Future of Science and Marketing with Salesforce

What do pharmaceuticals, 3-D printing, and a Boeing jetliner have in common? Sturtevant. Sturtevant is a 132-year-old, family-owned company in Hanover, Massachusetts, that makes the particles that power these amazing products and industries. Thomas L. Sturtevant built his first mill in Maine in 1883. A century later, Sturtevant, Inc. is still family-owned and making mills….

Fireclay Forges Strong Growth with Salesforce and Pardot

Who says only large businesses have the resources to be customer companies? Fireclay Tile, which produces sustainably made custom ceramic and glass tiles, is refocusing their business from selling through distributors to marketing directly to consumers. By leveraging the Salesforce Customer Success Platform, Fireclay has found a way to provide a rich customer experience and…

Stanley Black & Decker Increases Market Share with Pardot

With Pardot, Stanley Black & Decker has been able to empower their sales reps with personalized marketing content and complete insight into their prospects’ activities — within their CRM or on their mobile devices. The company was able to shorten the length of their sales cycle by 30% within their first year with Pardot, and another 25% in their second.