ENGIE Cofely Drives Prospecting Process Through Pardot

"Salesforce enables the centralization, sharing, and analysis of our customer information."
Benjamin Rolez
Assistant Director of Customer Experience
ENGIE Cofely
About ENGIE Cofely

Industry: Utilities
Website: Visit Now

Quick Facts
Equipped sales team with pre-qualified leads.
Connected the sales team with the customer experience.
Developed a 360 degree view of the customer.

ENGIE Cofely is a leader in the energy transition in France.

A services company in the energy and environmental efficiency, ENGIE Cofely is part of the group ENGIE. It offers to French companies innovative and efficient solutions in the energy sectors that answer the challenges of the future.

The Salesforce Solution

  • Pardot is helping ENGIE Cofely to commercialize and get closer to its customer in a unique way, on new channels and through the implementation of digital claim channels.
  • “Our objective is Omnichannel, to let our clients decide how they want to reach out to us. All the actions from the direction bring a 360° view of the client to the company and increase our customer knowledge offering our sales team key information so that they can optimize their actions.”
  • In 2018 ENGIE Cofely ran 15 digital prospecting campaigns that reached more than 30,000 customers and prospects with an average opening rate above market standards and greater than 22% for customers.

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