Arketi Group is a business-to-business high-tech public relations and digital marketing agency. With a belief that marketing generates revenue, Arketi helps technology organizations use marketing technology to accelerate their growth. The award-winning agency provides services ranging from public relations to marketing automation.
Key Client Challenge
Prior to Pardot, Arketi’s marketing process was manual and labor-intensive. Internally, a variety of lead generation tools were used, and through working with their clients, they had also been exposed to various CRM tools, email marketing systems, and manual demand generation processes.
While the tools were sufficient for one part of the marketing puzzle, they all lacked the ability to integrate with the overall campaign and didn’t provide visibility into the complete prospect journey. Using Google Analytics, they were tracking visits to the website on a macro-level, but fell short when trying to identify individual prospect activities. All in all, marketing struggled to execute and monitor successful campaigns, so sales failed to receive qualified leads.
Arketi implemented Pardot internally and also became a reseller. They felt that Pardot provided a great value proposition in terms of features, ease of use, and costs, and would be the ideal fit for a wide-range of clients with varying budgets.
The marketing automation solution replaced an old, manual process and provided a way to integrate tasks. Arketi used Pardot to help their clients manage successful email and landing page campaigns. With the new tools available, it became easier to maintain a consistent brand look and feel across the various marketing mediums.
Arketi has been able to achieve success with Pardot in-house and with their clients:
- Clients of Arketi with database sizes ranging from 500 to a million have adapted Pardot to fit their needs.
- Successful implementations include a small tradeshow client that streamlined four offers and received more traffic, and a larger client who increased repeat business through up-sell and cross-sell campaigns.
- Arketi Group’s drip marketing resulted in business from a lead that had previously been cold for 8 months.
“The things that Pardot is enabling people to do today are the things that we dreamed about 20 or 30 years ago as marketers. We always wanted to segment better, produce better content, close more deals, close deals faster — all those things that Pardot enables us to do.”
Mickey Long, Vice President