Amazon Leverages the Power of Pardot to Nurture Sellers

"Switching to Salesforce Pardot helped Amazon Marketplace support 4x more email volume and 2x more users in under a year."
Elliot Pearl-Sacks
Product Manager
Amazon Marketplace
About Amazon Marketplace

Industry: High Tech
Website: Visit Now

Quick Facts
600% email volume increase (300% YoY growth vs legacy platform)
300% marketing user growth in-year (100% YoY growth vs legacy platform)
25% less headcount required to administer Pardot

50% of all items sold on Amazon are sold by 3rd party sellers and this makes up the Amazon Marketplace.

In 2017, Amazon Marketplace had 300M+ active customer accounts in 180+ countries and this demand helped grow the Amazon Marketplace team to 600K+ strong.