According to a recent article from B2B Magazine, while there is no one-size-fits-all answer to the question of best time to send email, a new study from Ball State University provides several valuable insights. The study followed working adults for a full day, recording what media participants used, where they used it, and for how long. Here are some of the findings:
- Working adults tend to log in to email first thing in the morning and have the longest period of uninterrupted time in their inbox.
- As the day goes by, inbox time becomes more fragmented.
So what do these findings suggest?
- People are most like to read a longer email message such as a newsletter first thing in the morning (between 8 and 9am).
- On the other hand, shorter email messages such as webinar invitations or white paper downloads may be best received later in the day when people are in “quick-hit” mode.
While these insights can be helpful when determining when to send your email blast, B2B Magazine says the bottom line still comes to down to evaluating traditional metrics such as open and click-through rates. With the new email wizard in Prospect Insight, you have the ability to schedule the date and time when your email will be sent. Additionally, reporting metrics for your emails, including bounces, opens, unique clicks and click-through rates are available within the Reports module.