In case you missed it, here are just a few of the articles and news stories that mattered in the marketing world this week:
Blackberry to be Acquired for $4.7 Billion
Blackberry has spent the last few years languishing far behind competitors like Apple and Google, and after losing nearly $96 billion in value, the company could find itself on the auction block. Fairfax Financial Holdings, often referred to as the Canadian equivalent of Berkshire Hathaway, has agreed to pay a premium of about 9% for the ailing tech giant.
Netflix Makes Content History With Emmy Wins
Landing yet another blow to the traditional entertainment paradigm, Netflix took home 3 Emmy’s for its original show House of Cards. This is the first time an online-only program has claimed such an honor and marks a major win for the new era of consumer-driven content. Publishers and marketers alike need to provide the content and value consumers crave in order to sustain real customer relationships.
Connections 2013 Inspires Marketers to Lead
The largest marketing conference in the world, ExactTarget’s long-running Connections, wrapped up late last week. Boasting hundreds of sessions and over 6,000 attendees, the conference brought together some of marketing’s brightest minds and talent to focus on how marketers can lead their organizations into the new era of reach and technology.