Week in Review: September 17th

In case you missed it, here are just a few of the articles and news stories that mattered in the marketing world this week:

Twitter Gets a Facelift

Following peers like Facebook and Google+, Twitter unveiled a new look for Twitter profiles this week which features a prominent cover image. The cover photo is very reminiscent of Twitter’s social competitors and adds an additional opportunity for brands to create a social identity. As part of the same update, twitter bios are now overlayed on top of a user’s cover photo, and background images can now be centered. While this new look is being rolled out to brands in stages, individual users can update their profiles immediately. The article below will walk you through the process.
Read full article on Mashable>>

Dreamforce Shows Social Future

This week, salesforce.com held their annual Dreamforce conference in San Francisco. In addition to the Red Hot Chili Pepper’s performance and several notable speakers, CEO Marc Benioff spoke to the 70,000+ in attendance for nearly 3 hours, addressing pressing questions and concerns. Chief among those questions addressed was an explanation of what the Salesforce Marketing Cloud will look like. For a full look at the platform, check out the link below.
Read full article on Pardot>>

Pardot User Conference [INFOGRAPHIC]

As summer draws to a close, we at Pardot are starting to gear up for Elevate, our annual users conference. Elevate is designed to bring together Pardot users and industry experts for three days of speaking sessions, workshops, and idea sharing. The conference is a tremendous opportunity for Pardot users to hone their skills and stay on the cutting edge of the marketing automation industry. Want more information? Check out Pardot’s helpful infographic for more details.
Read full article on Pardot>>

A Checklist to Increase Blog Traffic

For B2B marketers consistently putting out great content, it can be a daily struggle to get your content in front of your audience. Dreams of your content going viral are often shattered by the reality that you are competing with a thousand other pieces of content each day. In an effort to help you increase traffic to your content, we have put together a helpful checklist of steps you can take to get the traffic your content deserves.
Read full article on Pardot>>

What are some other great marketing stories you’ve found this week? Let us know!