Week In Review: September 10th

In case you missed it, here are just a few of the articles and news stories that mattered in the marketing world this week:

Apple Announces Predictable Updates

If you didn’t catch Apple’s big product announcement earlier this week, you didn’t miss anything that you couldn’t have already guessed. The iPhone 5 was announced and set to be released on September 21. Apart from LTE speed and a larger screen, the improvements over the current 4S model were only incremental. Apple also announced an updated iPod Nano, now thinner and lighter, and an updated design to the standard apple headphones, now called earpods. If you wanted a full rundown, FastCompany wrote a detailed summary of the event.
Read the full story on FastCompany>>

Get Inspired with Posters Created for Marketers

No matter the industry, audience, or company size, all marketers are kindred spirits of a sort. We often face many of the same demands, challenges, and joys. However, there is one truth universal to all true marketers: we are fiercely passionate about our jobs, and love what we do. It is for these driven marketers that we at Pardot have created a series of original posters featuring inspirational marketing quotes from some of the marketing industry’s most insightful thought leaders.
Read the full story on Pardot>>

Zuckerberg, and Facebook, Impress at TechCrunch Disrupt

In his first interview since the rocky IPO in May, Facebook CEO Mark Zuckerberg took the stage on Tuesday at TechCrunch Disrupt to address concerns and questions head on. Zuck admitted that the initial public offering in May was a disappointment, but went on to say that the company has had its share of up and downs already and works best under pressure. He spoke confidently about the success of the company’s mobile strategy and its intention to challenge Google even further by moving into the search space. At a time when many are questioning Zuckerberg’s ability to lead, he not only silenced his critics, but managed to raise the value of Facebook stock 8% as well.
Read the full story on TechCrunch>>

You Should Be Stretching Your Content Further

As content marketing strategies continue to gain momentum for B2B companies, marketers are faced with the daunting task of producing more and more content with less time. In addition to time constraints, it can also be hard to consistently produce the type of high quality subjects that truly engage your audience. However, instead of focusing on producing new content, marketers should be working on using the content they already have more efficiently. With a smart content recycling strategy, you can stretch your content further, increasing your reach and effectiveness. We have outlined 4 easy ways to start recycling your content immediately and start getting more from your content efforts.
Read the full story on Pardot>>

What are some other great marketing stories you’ve found this week? Let us know!